Pauline Murima

PAULINE YEUKAYI MURIMA, MPA, B.COM (HONS) PROFESSIONAL SUMMARY Proactive and detail-oriented Executive Virtual Assistant with extensive experience providing high-level administrative coordination, executive support, and operations management across diverse industries. Skilled in managing complex calendars, inboxes, and global travel plans while streamlining workflows and handling multibusiness operations. Adept at client relationship management, invoicing, marketing support, lead generation, and social media oversight. Experienced with tools such as Salesforce, Zendesk, and Asana, bringing adaptability, professionalism, and efficiency to every task. Thrives in fast-paced environments, balancing multiple priorities with precision and a personal touch, and passionate about helping executives and entrepreneurs optimize their day-today operations and execute strategic goals. CORE COMPETENCIES ● Executive Assistance & Administrative Support ● Calendar & Inbox Management ● Client Journey & Relationship Management ● Billing, Invoicing & Financial Coordination ● CRM & Project Management Tools (Asana, HubSpot, Trello) ● Process Optimization & Automation (Zapier, Calendly) ● Marketing Support & Social Media Coordination ● High-Level Communication & Stakeholder Engagement PROFESSIONAL EXPERIENCE Executive Assistant | Mindful Network (Remote) March 2025 – Present • Maintained ongoing communication with existing and potential investors, providing timely updates on projects, financial milestones, and key developments. Drafted and distributed investor reports outlined company performance, fostering transparency and trust. • Conceptualized, wrote, and distributed the company newsletter to investors and stakeholders, highlighting key achievements, upcoming projects, and strategic goals. Ensured content alignment with brand messaging and maintained a consistent publishing schedule. • Built relationships with potential investors and partners by engaging in personalized follow-ups, answering inquiries promptly, and delivering clear, compelling information about investment opportunities. • Hired and managed freelance professionals for tasks such as graphic design, marketing, and content creation. Oversaw project timelines, quality control, and budget adherence, ensuring seamless integration into company workflows. • Organized executive schedules, coordinated meetings, and streamlined daily workflows to maximize productivity. • Facilitated property deals by preparing documents, communicating with stakeholders, and managing deadlines to ensure efficient closings. • Handled detailed travel itineraries, adapting to last-minute changes and resolving issues to ensure executives remained on schedule and prepared for engagements. • Anticipated executive needs, such as arranging personalized itineraries, resolving scheduling conflicts, and stepping in to manage unexpected challenges with poise and professionalism. • Developed new systems for tracking lead engagement and document management, increasing efficiency and accuracy across operations. • Leveraged tools like AI, Asana, Google Workspace, and Trello for task tracking, investor engagement, and team collaboration. Key Achievements: • Successfully managed the creation and distribution of a bi-weekly newsletter, increasing investor engagement by 45%. • Maintained active communication with a pipeline of over 30 potential investors, fostering strong relationships and trust • Coordinated a team of freelance professionals to execute marketing campaigns that directly contributed to the company’s visibility and investor outreach. • Resolved a critical scheduling conflict for an investor meeting, demonstrating initiative and earning executive commendation for professionalism. Executive Marketing & Operations Consultant | Toda’ers Global Network (Remote)Jan 2022 – March 2025 ● Designed and implemented multi-channel digital marketing campaigns that increased audience engagement by 35%. ● Developed a structured content calendar and optimized social media strategies across Facebook, LinkedIn, and Instagram. ● Led the creation of brand guidelines and ensured consistent messaging across marketing platforms. ● Conducted A/B testing on email marketing campaigns, improving open rates by 20% and click-through rates by 15%. ● Established and maintained key stakeholder relationships, increasing partner collaboration and brand recognition. ● Developed and documented SOPs to streamline internal processes, reducing task completion time by 40%. ● Provided strategic administrative support, managing scheduling, client communication, and workflow optimization. ● Oversaw project lifecycles, ensuring compliance with business policies and best practices. ● Developed and monitored performance metrics and process optimization to improve efficiency by 25%. ● Managed high-level stakeholder engagements and ensured timely coordination of meetings and deliverables. ● Created reports, briefings, and digital communications to enhance business decisionmaking. Key Achievements: ● Successfully launched a social media campaign that boosted follower growth by 50% within six months. ● Improved customer engagement by analyzing audience insights and adapting content strategies accordingly. ● Created a lead-generation strategy that contributed to a 30% increase in client acquisition. Executive Project Administrator | South Africa & Egypt Bloom (Remote) Jan 2021 – 2024 ● Calendar & Inbox Management: Managed complex scheduling for executives, ensuring seamless coordination across time zones. ● Client Relations & Communication: Oversaw correspondence, drafted professional emails, and provided high-level administrative support to senior executives. ● Billing & Invoicing: Processed invoices, tracked payments, and maintained financial accuracy for multi-service business operations. ● Process Optimization: Identified inefficiencies, streamlined workflows, and implemented automated solutions for improved productivity. ● Marketing & Content Support: Managed social media engagement, scheduled LinkedIn posts, and assisted with email marketing campaigns. ● Technology & CRM Tools: Proficient in Google Workspace, QuickBooks, HubSpot, Asana, Trello, and automation tools like Zapier and Calendly. ● Managed and coordinated digital marketing initiatives, ensuring the timely execution of promotional campaigns. ● Developed SEO-optimized content strategies that increased website traffic by 40%. ● Scheduled and managed social media content, improving post-engagement rates through targeted campaigns. ● Collaborated with cross-functional teams to ensure seamless integration of marketing strategies. ● Conducted performance analytics to refine marketing campaigns and improve ROI. Key Achievements: ● Streamlined the content management process, reducing turnaround time for marketing materials by 30%. ● Increased customer engagement by implementing interactive content formats such as polls and Q&A sessions. ● Led the development of an automated email campaign that improved customer retention rates. Marketing & Academic Roles (Various) Lecturer & Examiner | Management College of South Africa (Remote) Jan 2021 – 2023 ● Oversaw academic scheduling, exam coordination, and communication with students and faculty. ● Maintained structured documentation and records management, ensuring seamless operations. ● Managed multiple email inboxes, responding to queries and ensuring timely communications. ● Delivered lectures on business administration, marketing strategies, and digital communication. ● Developed course materials focused on emerging marketing trends and digital transformation. ● Provided hands-on guidance to students on practical applications of marketing analytics. External Moderator | Durban University of Technology (Remote) Oct 2020 – 2021 ● Evaluated and provided feedback on digital marketing, PR, and business strategies coursework. ● Contributed insights to curriculum development, ensuring alignment with industry best practices. ● Provided high-level administrative oversight, coordinating multiple academic assessments. ● Managed scheduling and ensured accurate evaluation and moderation of content. ● Created structured workflows to streamline grading, reporting, and communication processes. SKILLS & TECH STACK ● Marketing & Communication Tools: MailChimp, Canva, Eventbrite, Zoom ● Project Management Tools: Microsoft 365, SharePoint, Trello, Notion ● Social Media & Digital Content Management: Facebook Business Suite, LinkedIn, Instagram, Twitter/X ● Data & Reporting: Google Sheets, Excel, Power BI, Google Analytics EDUCATION ● Ph.D. (Public Policy) – University of KwaZulu-Natal (In Progress) ○ Research: Digital Identity Systems & Public Administration Transformation ● Master of Public Administration – University of KwaZulu-Natal ○ Research: Public Participation in Local Economic Development ● BCom (Hons) Fiscal Studies – National University of Science & Technology ○ Research: Role of Internal Audits in Fraud Prevention in Government Institutions PUBLICATIONS ● 2022 | https://researchspace.ukzn.ac.za/items/0c37d2bb-8fb2-40f8-9e52-f4ab5a9e9bf5 ● 2022 | https://www.todaers.org/post/report-global-security-policy-for-geopolitical-risks-mitigation ● 2022| https://www.todaers.org/post/zero-hunger-where-we-come-from-where-we-are-and-the-way-forward ● 2022|https://www.todaers.org/post/strengthening-local-economic-development-policies-for-povertyreduction-in- urban-cities ● 2022|https://www.todaers.org/post/social-capital-the-effectiveness-of-local-economic-developmentpolicies-in-lm ic-countries ● 2022|https://www.todaers.org/post/monetary-policy-challenges-in-the-emerging-market-economies-onthe-africa n-continent ● 2022|https://www.todaers.org/post/a-regulatory-approach-to-policymaking-for-emerging-technologiesin-digital-t ransformation CERTIFICATIONS & TRAININGS ● Digital Marketing Fundamentals (Google) – 2023 ● Social Media Strategy (HubSpot) – 2023 ● Cybersecurity Essentials & Preventing Phishing (WHO) – 2023 ● Preventing Sexual Harassment & Workplace Conduct (WHO) – 2023 ● Ethics Empowerment (WHO) – 2023 ● Mandela Washington Fellowship (Rutgers University) – 2021 REFERENCES Available upon request.