Paula Salazar

PAULA SALAZAR PS +1 --https://www.linkedin.com/in /paula-salazar-3a6b7541/ Accomplished business minded, dynamic and result-driven executive, using global marketing, sales, and operations expertise to better align strategies with the business objectives. Outstanding experience in analyzing an organization's critical business requirements, identifying deficiencies and potential opportunities, and developing innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. Decisive leader credited with cultivating and managing high–performance teams. Excellent communicator; proficient at motivating colleagues, leading teams, and interacting with internal and external customers. PROFESSIONAL EXPERIENCE EDUCATION Master of Business Administration, MBA, 2010 University of Phoenix, Phoenix, AZ Senior Sales Manager /Branch Manager FCO Fujitsu do Brasil Ltda. | Sanford, FL USA (remote) October 2016 – Present • Bachelor of Science in Information Technology, 2008 University of Phoenix, Phoenix, AZ • SKILLS • • • • • • • • • • • • • • • • Bilingual (English/Spanish) Revenue and Profit growth New business Development Budgeting, planning and forecasting Market share growth Competitor analysis Client relationship management Team building, key talent development & leadership Solution selling & implementation Result-Oriented Strategic decision-making Executive negotiations & presentations Project management Analysis capabilities Innovative sales & marketing initiatives • • • • • Rapid management progression due to inspirational leadership style, currently leading a USD 19M annual objective, 274 customers in 39 Latin American/Caribbean countries, and team cross functional professionals. Develop, communicate, and ensure successful implementation of business strategies for the entire Latin America and Caribbean region, assuring an adequate level of sales to meet yearly objectives, timely attention to the needs of customers, channel, and business development as well as key account retention. Design creative and cost-effective marketing campaigns and initiatives to support regional sales and marketing objectives. Collaborate with customer to provide innovative and effective document management solutions and services to support their digital transformation journey. Evaluate market trends to determine pricing to balance costs, competition, and supply and demand. Manage supply chain and distribution processes in Asia, USA, Latin America, and Caribbean. Led integration and turnaround of LATAM region after a strategic change of management from USA to Brazil. Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Major Accounts Sales Consultant Ricoh Colombia S.A. | Cali, Colombia June 2014 – March 2016 • • • Stabilize existing accounts by identifying and resolving client issues increasing customer satisfaction, loyalty and retention. Provided successful management of key accounts responsible for 80% of the local office sales. Negotiated and renovated 90% of existing customer contracts and increased installed fleet by 37%. • • • Generated a 30% new customer increase and established key contact with top 20 companies in the region. Increase account penetration, opportunities and projects while decreasing proposal negotiation times by building and developing relationships with different areas, key contacts, and decision makers. Grew productivity, effectiveness and met monthly sales quota/individual account goals by formulating and implementing marketing/sales strategies per industry and per area (Horizontal and vertical solutions). Executive Account Manager ASIC S.A. | Cali, Colombia May 2012 – June 2014 • • • • • Contributed to the company’s expansion plan by growing new customer base by 23%. Introduced ASIC as an integral IT solution provider to Top 20 companies in Risaralda and Valle increasing qualified pipeline opportunities and prospection. Formulated short term and long-term Business plans guaranteeing a winning strategy through the adequate positioning of products and services according to consumer and region´s needs. Promoted and relocated to Cali, strengthening local sales team. Organized and conducted several events with manufacturers such as IBM, HP, Lenovo, Oracle and Microsoft. Sales and Marketing Director GTI Gestion de Tecnologia Informática | Manizales, Colombia November 2011 – May 2012 • • • • • Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets Actively seek new business using marketing campaigns, telemarketing, ecommerce, site visits, and other methods Hire, train, and motivate your team to provide better customer service to your clients Generate new business while also increasing customer loyalty by cultivating long-term relations. Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans. Sales and Marketing Executive Latin America and Caribbean QBEX | Bogotá, Colombia May 2009 – October 2011 • • Directed international sales, marketing, and business development for new brand of desktop computers, notebooks, UPS and accessories. Achieved 62% percent annual increase in business with targeted accounts by formulating and implementing key marketing and sales-management programs. • • • • Successfully introduced and penetrated name brand product line in Puerto Rico, Dominican Republic, Mexico, Costa Rica, Panama, Peru and Ecuador. Performed market research (importers, exporters, competitors, top-of-mind brands) per country and designed market strategies to facilitate newproduct introduction process. Managed Key Accounts and established strategic alliances with other businesses and large clients to develop and maintain organizational strategies, operational efficiencies, market competitiveness and proposals for increasing technical efficiency and improving profitability Product and market development to ensure adequate market positioning. Emergency Department Secretary Morristown Memorial Hospital | Morristown, NJ, USA 2001 – 2008 • • • • Register incoming emergency patients and enter patient’s orders into system for processing. Maintain records of each patient in the ER. Activate hospital codes depending on the incoming emergency. Prepare weekly Schedule for the ER secretaries.