Paula Oviedo Ferreira, UX Researcher- +55 -;
https://www.linkedin.com/in/pe-oviedo
SUMMARY
Senior UX Researcher with 6+ years of experience in end-to-end qualitative and
quantitative research for B2B and B2B2C products, working with international
teams. Strong background in Research Ops, UX metrics (NPS, CSAT, churn),
usability testing, and insight-driven deliverables such as personas, journey maps,
and executive reports.
EXPERIENCE
UX Researcher | Jan 2024 — Current
Applause — Remote (International)
● Conduct qualitative research and usability testing with Brazilian and LATAM
users for global social network products, collaborating with international
research, product, and design teams.
● Synthesize cultural and behavioral insights into structured, evidence-based
deliverables, translating regional findings into actionable recommendations for
global stakeholders.
● Support
cross-cultural research, product localization strategies, and
data-informed decision-making through clear documentation and insight-driven
outputs.
● Experience with Maze, UserTesting, Qualtrics and Lookback softwares.
Senior UX Researcher | Aug 2024 — Dec 2025
Veloe — Remote (Brazil)
● Lead end-to-end UX research using qualitative and quantitative methods
(interviews, usability testing, surveys), partnering with product and business
stakeholders to align research with product and strategic goals.
● Structure and scale UX research processes and Research Ops foundations,
increasing the volume, consistency, and maturity of product testing across the
organization.
● Deliver personas, user journey maps, research reports, and user feedback to
support product and feature discovery, directly informing roadmap decisions,
user satisfaction, and NPS.
● Experience with Figma, Figjam and Hotjar softwares.
UX Researcher | Sep 2023 — Jan 2024
Math Group — Remote (Brazil)
● Structure UX and research strategies from scratch for client projects,
conducting heuristic evaluations and user journey analyses to identify usability
issues and friction points.
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Collaborate with designers and developers to translate research insights into
interface improvements and experience redesigns.
Generate evidence-based insights that informed website redesigns, experience
improvements, and more assertive UX and product decisions by stakeholders.
Experience with Hotjar, Notion and Google Analytics softwares.
UX Researcher | May 2023 — Sep 2023
livework studio — Remote (International)
● Act as a UX Researcher on a temporary international project, conducting
qualitative and quantitative research in a global industry context.
● Conduct stakeholder and user interviews, usability analysis, and user journey
mapping to identify usability issues and experience gaps.
● Apply
UX metrics and research insights to support data-informed
decision-making and global product and experience improvements.
● Experience with Notion and Figma softwares.
UX Researcher | Oct 2021 — Feb 2023
ilegra — Remote (Brazil)
● Lead
qualitative and quantitative research projects (desk research,
benchmarking, field studies), delivering insights to inform product, brand, and
innovation strategies.
● Contribute to Research Ops initiatives by defining frameworks and processes
that improve research scalability, consistency, and operational efficiency.
● Mentor junior researchers, supporting team development and advancing overall
research maturity.
● Experience with Notion, Figma, Miro, Maze, Dovetail softwares.
EDUCATION
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Porto Alegre/Brazil
Social Psychology Master Degree |-
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) - Porto Alegre/Brazil
Public Relations - Communication Bachelor Degree |-
SKILLS
● Qualitative & Quantitative Research
● User Interviews & Usability Testing
(Moderated and Unmoderated)
● Research Ops Development
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UX Metrics & Data-Informed
Decision (NPS, CSAT, Churn)
Insight Synthesis & Deliverables
(Personas, Journey Maps, Reports)
