Paula Oviedo Ferreira

Senior UX Researcher with over 6 years of experience conducting end-to-end user research for B2B and B2B2C products, working with remote and international teams.

Specialized in qualitative and quantitative research, with strong experience in user interviews, moderated and unmoderated usability testing, surveys, NPS, CSAT, churn analysis, and metrics-driven insight generation, supporting product discovery, UX strategy, and data-informed decision-making.

Proven experience leading global and cross-cultural research projects, with deep expertise in LATAM and emerging markets, translating behavioral patterns and cultural contexts into actionable recommendations for global-scale products.