Paula Hourneaux de Carvalho
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-skype :paula.carvalho_29
https://linkedin.com/in/phcarvalho
Objective
Work in companies in the B2B or B2C segment, especially in the Products area, with emphasis on
strategy definition, development, and management of both products and projects.
Summary
Technology professional, specialized in solutions design and product management, with 20 years
of experience in large financial services companies. I have worked on projects in areas like finance,
credit, collection, call center, and CRM and designed products for customers from the most diverse
sectors, such as food, banking, airlines, pharmaceutical, technology and, travel.
Graduated in Information Technology in 1999 from Mackenize University and MBA in Business
Management from FGV in 2012, in 2018 I was certified as a SAFe Agilist with a focus on product
portfolio management, based on Lean and Agile methodologies. I have expertise in JIRA and
Confluence applications.
In November/20 I start at EDIT/Lisbon a specialization in Digital Product Design & Management. I
am fluent in English and available for travel.
I work focused on results, I am self-motivated, proactive and I have excellent interpersonal skills.
Experience
Product Consultant
since 05/2020
Dream Legacy – Real Estate Consulting, Lisbon, Portugal
▪ Dedicated to creating products to expand the company's offer portfolio, such as consulting
on the internationalization of Brazilian franchises and brands in Portugal.
Product Consultant
07/2019 to 02/2020
PegB Technology, Dubai (based in Lisbon)
▪ Defined the product development methodology and coordinated the roadmap definition
and prioritization, with a focus on generating value for the final customer on an ongoing
basis;
▪ I was responsible for structuring and writing product documentation - mobile app,
gateway, and merchant portal, both for internal use and for presentation to investors.
Senior Product Manager
07/2018 to 07/2019
Worldpay, São Paulo, Brazil
▪ Responsible for the Products area in Latin America, managing the product development
roadmap with a focus on expansion and revenue goals in the region;
▪ Collaboration with the Development team both in technical feasibility analysis and in
prioritizing activities (development, improvements, and bug fixes);
▪ Focus on highlighting the region's challenges and opportunities for senior executives in
order to guarantee priority for our initiatives;
▪ I worked with the Sales team both in negotiations with new customers and in the
development of the business, building and maintaining a strong relationship with the main
customers and identifying opportunities for cross-selling;
▪ Active interaction with the VISA and Mastercard to ensure adherence to new technologies.
Product Manager
11/2016 to 07/2018
Banco Original, São Paulo, Brazil
▪ I was one of those responsible for the Credit Card product and developed several actions
to improve and develop new functionalities, participating in the weekly committee with
the directors where I presented the evolution of the initiatives, budget control, and
product indicators;
▪ I reviewed the credit card request process in the bank account opening flow, increasing
the number of finalized proposals by 45%;
▪ Improved collections techniques with campaigns and conditions to avoid the permanent
cancellation of the credit card;
▪ In an initiative shared with other areas, I defined and implemented the policy for granting
discounts on the credit card fee due to the use of the bank's other products;
▪ I worked directly with the UX and CRM teams, being responsible for the implementation
of CHATBOT on Facebook and Instagram, which made it possible for the client to carry out
from simple balance, statement, and limits queries, to the solution of any doubt, through
of a robust decision tree.
Project Manager / Product Manager
02/2005 to 02/2011
Citibank, São Paulo, Brazil
▪ Within the Finance structure, I participated in a pioneering project to develop a global
system for generating regulatory reports, being one of those responsible for mapping local
processes, and generating requirements for the development of system rules. I
coordinated the various cycles of tests and validations with the teams until final acceptance
of the system by the CFO Brazil;
▪ Coordinated a team with members in Brazil and the USA and we were responsible for
stabilizing and improving the data acquisition process, proposing improvements in the
source systems, in an initiative called Data Integrity, which had more than 25 projects in
its portfolio and a budget of $ 5MM;
▪ In the Cash Management area, I was responsible for the design and implementation of
cash solutions for large international customers such as Apple, United Airlines, Mc
Donald´s, and Siemens. Supported the Sales team by providing product information during
the negotiation phase and, once the deal was signed, worked with customers,
understanding the particular needs of each operation and adapting our products, or often
developing new solutions. There were weekly calls to monitor the project, coordinating
the technical team, and reporting to the Regional in Miami.
Process Analyst / Product Analyst
Banco Itaú Unibanco, São Paulo, Brazil
Credit Card Division
Education
Digital Product Design & Management – 2020/2021
EDIT – Disruptive Digital Education, Lisboa
MBA in Business Management – 2012
FGV – Fundação Getúlio Vargas, São Paulo, Brazil
Bachelor of Science: Information Technology - 1999
Mackenzie University, São Paulo, Brazil
05/1999 to 01/2005
