Patricia Hytonen

Patricia Hytönen London, E14 0LW- •- Personal statement A conscientious and professional with extensive experience in media planning, operations, makeup artistry and social media. A highly organised and efficient individual with experience working across multiple teams worldwide and independently. Key Skills ● ● ● ● Proficiency in all areas of Microsoft Office, including Excel, Word and PowerPoint Excellent communication skills, both written and verbal IPA Foundation Certificate Native Swedish speaker Employment History Freelance Content Coordinator: Rushh (Xlash) (November 2021-Present) Responsibilities: ● ● ● ● Liaise and coordinate social media content with influencers Sense checking all videos ahead of submission to client and editing videos where needed Manage Xlash Tiktok account: schedule posts and upload content in line with brand tone of voice Ensure influencers are on track to fulfil contracted posts and offer help where needed Senior Operations Executive: Mediacom (January 2020 –November 2021) Responsibilities: ● ● ● ● ● ● Financial management: responsible for monthly reconciliation across 12 countries on the Reebok account Managing and coordinating 7 markets for Hotels.com and 12 markets for Reebok Project management: ensuring all ensuring all markets are briefed on work streams as well as managing deliverables Running weekly status updates and reports with the client and local teams Media planning, post campaign analysis and competitor reporting for all markets Diary management, typing correspondence and documents and creating presentations Account Executive: TCS Media (October 2017-December 2019) Free CV template by reed.co.uk Responsibilities: ● ● ● ● ● ● Planning advertising campaigns using insight tools and media knowledge Plan and manage campaigns within a team and independently Set up and manage & monitor online and social media campaigns Write media market updates and competitive analyses Part of the editorial team - edit and upload articles to company website Print ambassador Digital Marketing Executive: Baker Ross (July 2017) Responsibilities included Swedish site maintenance and optimisation, as well as improving ads with keywords. This involved creating weekly PPC reports using Google Analytics of the site’s progression, ensuring landing pages are optimised and correcting any errors on the website. Internship: Bella Networking (October – December 2016) Role involved marketing and planning upcoming networking events - involved scheduling social media posts and targeting them to a particular social media platform as well as writing emails for email marketing. Sales Assistant: Lacoste (December 2015, June– September 2016) Part of a sales team with responsibilities of ensuring complete customer satisfaction, as well as increasing sales and handling complaints. Role requires the ability to work towards targets and multi-task. Other responsibilities include assisting during recruitment. Education University of Greenwich (September 2016– June 2017) 2:1 BA ( Hons) Business Management Core Modules: Marketing, Business Creation, Project and Strategic Management Glasgow Caledonian University (September 2014– June 2016) BA ( Hons) Business Management Core Modules: Marketing, Finance, Economics, Management and Human Resource Management Hobbies & Socials Social Media Instagram: @patriciakerryyy Tiktok: @patriciakerryyy Free CV template by reed.co.uk Freelance MUA (January 2021- present) ● ● ● ● Experience in glam and natural makeup, as well as trending makeup styles for clients Makeup Assistant on photo shoot for Hoezine Magazine Beauty content creator for Xlash Cosmetics I have a passion for makeup and cosmetics and have active Instagram and Tiktok accounts where I post beauty related content focusing on short form makeup tutorials. Retail Artist: Charlotte Tilbury (November - December 2021) Responsibilities: ● Applying Charlotte Tilbury makeup looks to customers ● Shade matching customers ● Working towards sales targets References References are available upon request. Free CV template by reed.co.uk