Paloma Rosas

With a background in community management, CRM and lifecycle marketing, and a solid foundation in paid media and analytics, I am confident in my ability to bring creativity and strategic value to your team. In my current role at France and Son (New York), I manage Instagram and TikTok, creating content that not only reflects the brand’s identity but also drives engagement and retention. I also lead CRM and lifecycle campaigns, developing email and SMS strategies that strengthen customer relationships and increase conversion. My professional experience is supported by hands-on training in Social Media Publicity at Coderhouse, where I focused on Meta Ads, Google Ads, and Google Analytics. This has equipped me with a strong understanding of how to build, optimize, and analyze digital marketing campaigns with clear performance goals. Additionally, my background as a museum administrator and community manager at La Casa del Escultor has sharpened my ability to communicate with diverse audiences and manage creative projects independently.