Oupa Bereta

As a dynamic and results-driven Business Development Manager,

I have built a career on identifying growth opportunities, establishing strategic partnerships, and driving revenue across competitive markets. With over 14 years of experience in business development and sales leadership,

I have successfully led market expansion initiatives, negotiated high-value contracts, and developed scalable growth strategies aligned with company objectives.

My core strengths lie in customer acquisition, lead generation, and relationship management.

I have consistently exceeded targets by leveraging data-driven insights and developing tailored value propositions that resonate with decision-makers. Whether working with SMEs or enterprise-level clients,

I focus on long-term relationship building while delivering short-term wins that improve revenue performance.

In my recent role at MTN South Africa, I led the development and execution of a business growth strategy that resulted in a 44% increase in new client acquisition and expanded our service footprint into previously untapped regions.

I introduced performance-tracking tools and optimized CRM usage, which improved lead conversion rates and shortened the sales cycle significantly. I also collaborated cross-functionally with marketing, product, and operations teams to refine our value offerings and ensure alignment with market needs.

What sets me apart is my entrepreneurial mindset and ability to spot opportunities before they surface. I bring strong negotiation skills, financial acumen, and the ability to develop trusted relationships with stakeholders at all levels.

I am passionate about creating value—for customers, teams, and the business—and I take pride in turning ambitious growth targets into measurable results.

I thrive in fast-paced, high-impact environments and bring the energy, strategic vision, and executional drive needed to scale businesses and enter new markets. My goal is always to create lasting partnerships and generate growth that is both profitable and sustainable.