Otobong Ekong

OTOBONG EKONG Professional Summary A versatile and results-driven marketing professional with over four years of experience spanning Affiliate Marketing, Community Management, Customer Relations, and Digital Campaign Strategy across FinTech, iGaming, and Web3 industries. Skilled at managing multi- channel campaigns, partner programs, and community engagement while leveraging data to improve performance and ROI. Adept at client communication, sales negotiation, and content strategy — combining analytical thinking with creativity to drive measurable business growth. Thrives in remote and fast-paced environments. Core Competencies Affiliate & Partner Management | Community Engagement | Digital Marketing Strategy | Data Analytics | Customer Relationship Management | Sales & Negotiation | Brand Promotion | Content Development | Campaign Optimization | CRM Tools | Market Research | Team Collaboration Professional Experience • Traffic Manager | SBC Insurance — January 2025 – June 2025 • Planned and implemented marketing strategies to boost partner engagement and drive sustainable client acquisition. • Analyzed marketing campaign performance, optimizing ROI and reallocating budgets to enhance efficiency. • Led a cross-functional marketing team to ensure seamless campaign execution and client communication. • Maintained long-term client relationships through proactive account management and business analysis. • Key Achievement: Increased lead-to-client conversion rate by over 20% through performance-driven traffic optimization. • Affiliate Manager | PARIPESA — April 2024 – January 2025 • Executed a comprehensive affiliate lifecycle strategy — sourcing, onboarding, and optimizing partner performance. • Negotiated with influencers and content creators to expand brand visibility across digital platforms. • Managed contract negotiations and ensured compliance with affiliate program standards. • Tracked KPIs and sales performance to identify underperforming campaigns and implement corrective strategies. • Key Achievement: Scaled affiliate network reach by 35% and improved active partner retention through personalized support initiatives. • Community Manager / Moderator | CEX.io Exchange — November 2023 – January 2025 • Managed and grew online communities on Telegram, Discord, and Twitter through daily engagement and content creation. • Organized AMAs, contests, and community campaigns that boosted engagement and user retention. • Monitored sentiment, enforced community standards, and resolved disputes to maintain a positive environment. • Collected feedback and presented actionable insights to marketing and product teams. • Key Achievement: Boosted community engagement by 40% and contributed to onboarding hundreds of new exchange users. • Account Manager | ABC Financial Services — June 2022 – August 2023 • Managed a portfolio of clients, ensuring continuous satisfaction through personalized service and data-driven insights. • Developed customized account strategies that improved retention and lifetime customer value. • Coordinated with internal teams to deliver timely solutions to client needs. • Affiliate Marketer | CoinW Exchange — July 2021 – October 2022 • Created and distributed marketing content to drive affiliate engagement and attract new users. • Monitored conversion analytics and refined content strategies to maximize commissions. • Educated audiences on crypto trading, increasing sign-ups through authentic brand advocacy. • Customer Service & Sales Roles | FinsUp Services LTD, Unidef, OV, Dcomm, GamyFi Platform — 2022 – 2024 • Handled customer acquisition, CRM outreach, and complaint resolution to ensure client satisfaction. • Implemented sales promotion campaigns that consistently exceeded monthly targets. • Created social media content to support brand visibility and engagement. • Provided technical assistance and post-sales support for service retention. Web3 Projects & Ambassador Roles • Ponder.One Ambassador | Promoted $PNDR utilities, partnerships, and audits through organic Twitter content, graphics, and memes; achieved consistent monthly engagement growth. • Renta Network | Created social media and promotional content highlighting ecosystem features and community milestones. • CEX.io Ambassador | Engaged global communities through education-driven content, supporting brand trust and expansion. • COTI V2 | Produced awareness content on COTI’s privacy-centric Layer 2 technology and Web3 innovations. • Subunit Real Estate Tokenization Project | Developed presentation materials explaining staking models, tokens ($STS & $UNIT), and Subvault operations for investor education. Education & Certifications • National Diploma Communication Arts | University of Uyo, Nigeria • B.Sc. Psychology | University of Uyo, Nigeria • Virtual Assistance Certification | ALX Africa • AI Starter Kit Certification | ALX Africa | July 2025 Tools & Technical Skills HubSpot | Google Analytics | Notion | Canva | Microsoft Office Suite | Discord & Telegram Management | CRM Systems | Affiliate Dashboards | Data Analysis Tools | Social Media Scheduling Platforms | Slack | Trello