Oshioke Anthony Aghedo

     OSHIOKE AGHEDO NO 5, Dr Eboigbe Boulevard, UBTH Federal Housing Estate, Ugbowo, Edo State Nigeria |-  | - | LinkedIn   Summary Dynamic and result-oriented sales professional with over 10 years of progressive experience in the FMCG sector, leading high-performing teams and driving strategic expansion across multi-state territories. Proven success in distributor management, sales execution, team leadership, and market penetration. Adept at deploying promotional strategies, training sales teams, and delivering consistent business growth. Seeking a Regional Sales Manager role to lead cross-functional sales efforts and maximize market opportunities   Core competencies Regional Territory Management & Expansion Distributor Relationship & Key Account Management Sales Team Leadership & Performance Development Market Penetration & Growth Strategy Execution Channel Development (Modern & General Trade) Trade Activation & Route-to-Market Strategy Budgeting, Forecasting & Sales Analytics Cross-functional Collaboration & Stakeholder Engagement Microsoft Office Tools (Excel, Word, PowerPoint) Consumer Marketing Sales Team Training and Development   Experience PREMIUM CORE MARKET DEVELOPER | 07/2024 – Current IPS, Central – Edo, Delta, Anambra Event co-ordination: co-ordinate experiential events to build Premium Core brands’ equity. Premium Core brand sales driver implementation in a defined outlet base.  Oversight of execution of all brands, contract and 3rd space activities within the Premium Core team. Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion. Successfully collaborated with my distributor counterparts to lead the region into achieving the highest percentage performance of 111% on GSV target, 14% percentage contribution to total Volume performance and 11% percentage contribution to total GSV performance in P8, F25. Business Development Manager | 11/2023 – 06/2024 IPS, Central - Edo, Delta, Anambra Implemented cost-effective advertising campaigns, yielding a 30% increase in return on investment. Organized a training and development program, resulting in a 15% increase in the team's average deal size. Developed, agreed and executed a Joint Up Business Plan to optimize market penetration, achieving a 1% increase in market share. Fostered relationships with key stakeholders, leading to a 15% improvement in partner satisfaction. Acting Business Development Manager | 01/2023 - 10/2023 IPS, Central - Edo, Delta, Anambra Successfully identified and entered new markets, contributing to a 27% expansion in the client base. Established partnerships with key industry players, resulting in a 183% growth in performance contribution to total business numbers. Led a cross-functional team of 10 professionals, achieving a 15% improvement in overall team productivity. Implemented a training program resulting in a 25% increase in the team's ability to meet and exceed sales targets. Developed and executed a comprehensive business development plan, leading to a 20% improvement in overall efficiency. Successfully managed a non-performing distributor partner who was idle for 13 months total, 9months prior my taking over the role to come on board and deliver the highest Diageo one GSV and Volume performance in P10 F23. Also led same KD to 2nd Position nationally in the IPS division DB league table for Q3 F24. Trade Activations Manager | 06/2020 - 12/2022 GUINNESS NIGERIA PLC (DIAGEO) - Benin, Nigeria Successfully deployed trade assets through the sales team, achieving a 15% improvement in OAS execution. Effectively manage and lead a team of2 Premium Sellers, 2 Mini Van Sales Reps, 256 Van Sales Reps, and 1 Sales Executives. Implement motivational and coaching strategies that resulted in a 20% increase in sales team performance and consequently led to achieving a top 2 performance record divisionally. Successfully managed key distributor relationships, leading to a 25% improvement in distributor satisfaction and collaboration Drive Trade Brand Ambassador (TBA) Key Performance Indicators (KPIs) in the on-trade market. Conduct OAS reviews, ensuring continuous improvement and achieving an 85% adherence to standards. Drive Total Retail Coverage by focusing on weighted accounts within the assigned universe, achieving a 30% expansion in market reach. Territory Sales Manager | 02/2018 - 06/2020 GUINNESS NIGERIA PLC (DIAGEO) - Benin, Nigeria Capitalized on extensive industry knowledge to achieve a remarkable 5% increase in company market share. Implemented targeted strategies resulting in an impressive 15% growth in sales, contributing to a 20% increase in revenue and a 12% rise in profit. Revived and Expanded territory by a substantial 25%, leveraging the development and maintenance of long-term relationships with customers. Inspired daily team performance, resulting in a commendable 22% increase in team productivity and morale through the application of behavioral-based coaching, motivation, and management methodologies. Conducted targeted training sessions on core selling skills and objection-handling techniques. This resulted in the team consistently achieving monthly sales targets, with an impressive 30% improvement in sales performance. Sales Executive | 02/2014 - 06/2018 GUINNESS NIGERIA PLC (DIAGEO) - Mushin, Apapa, Warri Utilized core selling skills and a persuasive selling process to achieve a 15% increase in sales volume, contributing to an overall revenue growth of 20%. Ensured the effective execution of marketing plans and strategies, consistently meeting or exceeding key performance indicators. Implemented Outlet Activation Standard, resulting in a 25% improvement in visibility and brand presence. Managed relationships with key accounts, achieving a remarkable 18% growth in sales aligned with strategic plans. Increased sales from key accounts by 22%, surpassing revenue targets. Proactively identified and contacted potential customers, resulting in 15 new business opportunities. Successfully converted 80% of potential customers into active accounts, contributing to an overall business expansion. Administrative Officer | 01/2013 - 01/2014 EBENEZERY HEIGHTS INTERNATIONAL SCHOOL - Lagos Successfully managed the school's software operations, achieving an impressive 99.5% system uptime, ensuring optimal performance at all times. Oversaw the day-to-day administration of the school's cafeteria strategy for students' feeding, resulting in a 15% improvement in efficiency and a 20% increase in overall student satisfaction. Took charge of the procurement and distribution of books and other educational materials, achieving a 10% cost savings through strategic sourcing. Established, organized, and maintained files, records, and reports, contributing to a 20% reduction in retrieval time, and enhancing organizational efficiency.   Education and Training University of Port Harcourt - Choba | Bachelor of Science Microbiology | 2011   Certifications License to Sell (LTS) | Diageo – 2018.