Mary Obasi
Portfolio | LinkedIn
Social Media Marketing Specialist
Social Media Marketing Specialist with 4+ years of experience managing organic social presence,
executing email campaigns, and coordinating cross-functional marketing workflows for service-based
and mission-driven brands. Skilled in content calendar management, brand voice alignment,
performance analysis, and collaborative execution across marketing and design teams.
CORE SKILLS
Creative Strategy: Lead Nurturing | Content Creation | Campaign Testing | Copywriting |
Performance Analysis and Reporting | Social Media Branding | Community Building
Tools: Adobe Premiere Pro | Klaviyo | Canva | Trello | Buffer | Meta Ads | Metricool | Notion | Jasper
Soft Skills: Detail-oriented | Highly organized | Collaborative | Self-starter
EXPERIENCE
TLP | Content Marketer
Feb 2025 - Present | United Kingdom
● Manage and execute the organic social content calendar across LinkedIn and Instagram, ensuring timely
scheduling, publishing, and alignment with brand voice.
● Support email marketing initiatives by drafting campaign copy, contributing to creative ideation, and
optimizing messaging for audience engagement.
● Increased engagement and conversions by 67% within 60 days through performance analysis, content
iteration, and strategic testing of hooks and formats.
● Track performance metrics and adjust strategy to improve engagement, growth, and content
effectiveness.
Klan Luxury| Content Specialist
May 2022 – Nov. 2024 | Ontario, Canada
● Wrote clear, audience-focused copy aligned with brand voice across social and marketing channels.
● Increased inbound leads and conversions by 40% through strategic content alignment.
● Conducted QA on digital content assets to ensure consistency with campaign objectives.
● Assisted in email campaign execution for customer relationship management and lead nurturing
initiatives.
EDUCATION
B.Sc Business Administration | Hubspot Certified: Content Marketing | Email Marketing
