Onyinyechi Obasi

I am a Social Media Marketing Specialist with 4+ years of experience helping service-based and mission-driven brands build visibility, generate qualified leads, and drive measurable conversions through strategic content marketing.

Currently, I serve as a Content Marketer at a UK-based organization, where I manage and execute the organic social media strategy across LinkedIn and Instagram. I oversee the content calendar, support email marketing campaigns, craft conversion-focused copy, and contribute to creative direction. Through performance tracking, A/B testing of messaging, and strategic content optimization, I increased engagement and conversions by 67% within 60 days.

Previously, as a Content Specialist for a Canadian luxury brand, I developed audience-centered copy across social and marketing channels, supported lead-nurturing email campaigns, and ensured content quality through detailed reviews. My strategic content approach contributed to a 40% increase in inbound leads and conversions.

Across both roles, I’ve led content planning, brand voice alignment, campaign testing, and performance reporting while collaborating cross-functionally with design and marketing teams to drive consistent growth.

I combine creative storytelling with data-driven strategy to help brands strengthen engagement, attract high-quality leads, and improve conversion outcomes.

Core Competencies

Organic Social Media Strategy & Management

Content Calendar Planning & Execution

Email Marketing & Lead Nurturing

Conversion-Focused Copywriting

Campaign Testing & Optimization

Performance Analysis & Reporting

Social Media Branding

Community Growth & Engagement

Cross-Functional Team Collaboration

Tools & Platforms

Adobe Premiere Pro

Canva

Klaviyo

Trello

Buffer

Meta Ads Manager

Metricool

Notion

Jasper