Onyinyechi Nneji
Product Marketing Manager
Location: Lagos, Nigeria
Email:-Phone Number: -
PROFESSIONAL SUMMARY
SKILLS
Empathetic and data-driven product marketing manager with 4 years of experience
Go-To-Market Planning
running from payments, wallets, e-commerce, banking and finance. She has a
Product Strategy
portfolio of over 7 products used across Africa built for businesses and direct
User research
consumers. Within her 4 years of experience, Onyinyechi has facilitated the launch
Copy Writing
of numerous products using strong storytelling and user-driven strategies.
Content Writing
Video Scripting
ACHIEVEMENTS
●
Facilitated the Go-To-Market of Kippa’s payment product for small businesses
generating over $1,000,000 in revenue and 30% adoption across existing users
in 2 months
●
Crafted differentiating messaging and positioning for the Kippa business
Excellent Communication
Digital Marketing
Cross-Collaboration
Audience Engagement
UX Writing
Senior stakeholder management
registration product using extensive user research
●
Partnered with the growth and marketing team to create and experiment with
marketing communication collaterals which resulted in the increase in MAU by
10% MOM.
●
Established the product marketing analytics KIPs to track the adoption of the
products among new and existing users which helped the company set clearer
revenue goals in OKRs
●
Established the team culture for the product marketing team and groomed
young marketers to adopt proper communication and development.
CERTIFICATIONS
Growth Marketing Specialist (CXL-
June 2021
Digital Marketing Diploma, (DMI,
Ireland)
NG-SIM-165672
EDUCATION
University of Lagos, Nigeria — BSc Quantity Surveying
October 2012 - January 2018
August 2020
LANGUAGES
English
EXPERIENCE
Kippa: Product Marketing Manager
October 2021 - PRESENT
Kippa provides a financial management technology platform that enables agents, merchants, wholesalers and creators grow their
businesses using Kippa’s technology. The technology facilitates access to receiving and sending payment, employee management,
inventory management, an eCommerce store and data insights
●
Lead a product team as the product owner focused on driving strategies and initiatives to grow the revenue and TPV of this
product by onboarding key high volume merchants across different industries.
●
Create and implement a Marketing Communications plan to drive the adoption of new products among existing users
●
Liaise with a sales agency to effectively build and manage an agency network across 3 states in Nigeria which contributes to 20%
of total revenue using direct marketing.
●
Lead the development of major customer-facing knowledge projects, such as demos, case studies and webinars using market
research and data analysis
●
Liaise with the Customer Success Team to draft surveys and questionnaires to improve customer relationship management
●
Use competitor analysis to draft positioning and messaging that differentiates products from any existing product in the market
●
Partner with a third party credit company to launch a highly requested access to credit for users while adding a new revenue
stream to the company
●
Collaborate with the product management team to Interview users monthly to assess the use of the existing products
●
Leverage data and analytical skills to serve as the voice of the customer in the product development phase when prioritizing
focus areas for feature and product updates
●
Conduct bi-monthly cross-functional team leadership reviews with the CTO, CEO, and other leaders to ensure alignment with
business OKRs.
Guaranty Trust Holding Company: Digital Content Manager
January 2021- October 2021
Guaranty Trust Holding Company is one of Africa’s biggest financial institutions housing Guaranty Trust Bank in 7 African countries
and investment one pension managers.
●
Collaborated on the production of a broad range of content including editorial calendars, content strategy plans, email nurture
campaigns, webinars, video scripts, training assets, and internal communications
●
Developed content marketing strategies and created social media & editorial calendars for the brand while maintaining assets
across all channels.
●
Achieved 10% M-O-M growth in engagements on social media accounts.
●
Introduced and implemented new procedures to streamline creative production, instituting a shared content repository where
the team stored and shared approved content
●
Drafted and deployed Emails to over 2,000,000 customers
●
Ran A/B tests to build effective email marketing templates which increased Open Rate by 15% in 3 months
●
Collaborated with influencers to produce content
●
Managed a team of 10 content production vendors to produce lifestyle content and achieved 100k views in 3 months.
●
Co-ordinated content production and advertising to drive awareness and attendance of the Guaranty Trust Autism Conference
with 136k+ virtual attendees
●
Co-ordinated the “Same Orange More Range” transition campaign on social media and increased positive sentiment by 15% in
3 months.
Anakle Digital Marketing Agency: Content Marketing Associate
April 2019 - January 2020
Anakle is a digital marketing agency which handles digital advertising and content creation for top brands in industries ranging
from banking and finance to technology and energy. Some prominent clients are Glo Nigeria, Access Bank, Mamador and Diageo.
● Developed all content for event marketing of the AFFDisrupt 2019 for Access Bank
●
Worked on the team which created the “Dreams” corporate Ad for 2019
●
Developed and executed digital campaign strategies for 2 product launches- Mamador Seasoning and Mamador Lite Fat Spread
●
Developed content guide for launch of the TV show, Maltavator
●
Drafted copies for top social media and google display campaigns
●
Developed content for the development of the new website in line with industry Search Engine Optimization standards
Future Soft Digital Marketing Agency: Social Media Manager
November 2018 - March 2019
Future Soft is a digital solutions company which provides both software and marketing services to a range of clients. My clients
included The Blowfish group, FoodPro Group, House To Home Interiors, Cytogene Medical Services and SSKohn. My responsibilities
included but were not limited to:
●
Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns.
●
Grew brand awareness and online reputation using online marketing
●
Created graphic designs that meet specific commercial or promotional needs using Photoshop and Canva.
●
Promoted content through social advertising on Facebook, Instagram and GDN.
●
Leveraged the right tools to manage your content. I recommend Onlypult and Buffer.
●
Developed monthly social media reports to track metrics such as reach, engagement, conversion, acquisitions and impressions
●
Deployed social media marketing campaigns across Facebook, Twitter and Instagram
