Onyinyechi Nneji

Empathetic and data-driven marketing manager with 4 years of experience running from payments, wallets, e-commerce, banking and finance. She has a portfolio of over 7 products used across Africa built for businesses and direct consumers. Within her 4 years of experience, Onyinyechi has facilitated the launch of numerous products using strong storytelling and user-driven strategies.

ACHIEVEMENTS 

• Facilitated the Go-To-Market of Kippa’s payment product for small businesses generating over $1,000,000 in revenue and 30% adoption across existing users in 2 months 

• Crafted differentiating messaging and positioning for the Kippa business registration product using extensive user research

• Partnered with the growth and marketing team to create and experiment with marketing communication collaterals which resulted in the increase in MAU by 10% MOM.

 • Established the product marketing analytics KIPs to track the adoption of the products among new and existing users which helped the company set clearer revenue goals in OKRs 

 • Established the team culture for the product marketing team and groomed young marketers to adopt proper communication and development.