Oluwayeni Priscilla Odifa

Portfolio of Work Freelance Copywriter & Social Media Strategist (2015–Present) SEO-Driven Blog Content – Intercoms Company (Chicago, 2018) Project Description: I wrote SEO-optimized blog content for a Chicago-based intercoms company, improving their organic traffic and authority in their niche. The goal was to enhance search engine visibility, engage readers, and drive conversions. Key Contributions & Results: ✔ Conducted keyword research and competitor analysis to identify ranking opportunities. ✔ Created high-quality, informative blog posts optimized for readability and engagement. ✔ Improved search engine rankings, leading to an increase in organic traffic. Skills & Tools Used: SEO Writing | Keyword Research | On-Page SEO | Google Search Console | WordPress Pipeline CRM Lead Building (2019) Project Description: I worked on lead generation and pipeline management, helping businesses streamline their sales funnel using Pipeline CRM. Key Contributions & Results: ✔ Researched and built targeted lead lists, ensuring high-quality prospects. ✔ Set up automated email outreach workflows to improve conversion rates. ✔ Optimized CRM database for better lead tracking and follow-ups. Skills & Tools Used: Pipeline CRM | Lead Generation | Sales Funnels | Automated Outreach | Data Entry Social Media & Content Management – Yoruba Plug -) Project Description: I managed and optimized the Pinterest strategy for Yoruba Plug, significantly increasing its reach and engagement. Key Contributions & Results: ✔ Grew Pinterest visibility to over 10 million monthly views using SEO-driven content and smart pinning strategies. ✔ Conducted A/B testing on pins to determine what resonated with the audience. ✔ Implemented a content scheduling system for consistency and maximum engagement. Skills & Tools Used: Pinterest SEO | Canva | Pinterest Analytics | Keyword Optimization | Growth Strategies Instagram Growth & Promotion – Asoebi Brand (2024) Project Description: I promoted and optimized an Asoebi brand’s Instagram account, elevating it to 30K+ engaged followers. Key Contributions & Results: ✔ Designed high-performing posts using compelling visuals and captions. ✔ Used strategic hashtag research and engagement techniques to increase visibility. ✔ Collaborated with influencers and engaged with the target audience for organic reach expansion. Skills & Tools Used: Instagram Growth Strategies | Canva | Hashtag Research | Community Engagement | Viral Content Strategy Content & Communications Manager – Deprismatic College -) Project Description: Managed content creation and audience engagement for Deprismatic College, ensuring brand consistency across digital platforms. Key Contributions & Results: ✔ Created educational blog posts and newsletters for better student-parent engagement. ✔ Developed a social media strategy that increased follower interaction and inquiries. ✔ Managed email campaigns and internal communications to streamline school updates. Skills & Tools Used: Content Writing | Email Marketing | Community Management | Branding | Google Docs