Oluwayeni Priscilla Odifa

I bring nearly a decade of experience in writing and social media management, helping brands grow, connect, and convert online. My expertise lies in crafting SEO-driven content, high-converting copy, and data-backed social media strategies that drive measurable growth. Whether it’s optimizing Pinterest for organic reach, executing Instagram growth campaigns, or refining content for search engines, I combine creativity with analytics to get results.

Work Experience:

Freelance Copywriter & Social Media Strategist

Developed SEO-driven blog content for a Chicago-based intercoms company, improving search rankings and increasing organic traffic.

Built targeted lead-generation funnels using Pipeline CRM to streamline client acquisition.

Managed digital communications and audience engagement at Deprismatic College, ensuring consistent branding across platforms.

Pinterest Growth & SEO Strategy – Yoruba Plug

Implemented Pinterest SEO and visual content strategies to grow Yoruba Plug to 10M+ monthly views, increasing reach and engagement.

Used data analysis, A/B testing, and algorithm insights to optimize content performance.

Instagram Growth & Promotion – Asoebi Brand

Promoted and optimized an Asoebi brand’s Instagram account, elevating it to 30K+ engaged followers through targeted collaborations, viral content strategies, and audience segmentation.

Leveraged conversion-focused copywriting, strategic hashtag optimization, and content repurposing to drive engagement and reach.

Skills & Tools:

Content & Copywriting: SEO blog writing, persuasive sales copy, email marketing, A/B testing for conversion optimization.

Social Media Growth & Management: Instagram, Pinterest, Facebook, TikTok, audience engagement, community building.

SEO & Digital Marketing: On-page & off-page SEO, keyword research, Google Search Console, competitor analysis, backlink strategy.

Analytics & Performance Tracking: Google Analytics, Meta Business Suite, Pinterest Analytics, UTM tracking, data-driven insights.

Graphic Design & Content Creation: Canva, Adobe Express, image & video editing for social media.

Lead Generation & CRM: Pipeline CRM, HubSpot, automated email workflows, lead scoring.

Growth & Engagement Strategies: Organic reach optimization, audience segmentation, influencer collaborations, and hashtag strategy for increased visibility.

I stay ahead of platform algorithms, audience psychology, and digital marketing trends, ensuring content remains impactful and brand-consistent. If you need someone who can write compelling content, optimize for SEO, grow your social media, and track performance using data-driven insights, I’m ready to help.

Let’s collaborate to make your brand stand out online!