Oluwaseyi Ayoade

OA Oluwaseyi Ayoade Marketing Professional I am a creative marketing professional with practical experience in brand management and a solid understanding of digital and traditional marketing strategies and tools. The breadth of my experience has enabled me to study and understand brands from a marketing and business perspective to deliver campaigns that strengthen brands and yield commercial results. Currently, I am seeking a marketing executive position where I can use my knowledge and skills to drive customer engagement and ultimately bring strategic change to a company’s marketing operations. PERSONAL INFO EMAIL PHONE LINKEDIN -- https://tinyurl.com/Oluwaseyi-Ayoade WORK HISTORY Retail Assistant Indeed Flex, Hull, United Kingdom Jan 2022 - Oct 2022 Ensuring customers are promptly attended to and enjoy a great shopping experience Supporting other colleagues with retail activities to ensure a smooth flow of activities in the store by keeping the shop floor clean and organized at all times Continually replenishing stock in line with sales records, keeping well-maintained, presentable item displays Maintaining easy-to-navigate stock room systems, ensuring products are stored and displayed in the correct order. Social Media/Marketing Executive Concept Nova, Lagos Jul 2020 - Sep 2021 Oversaw social media listening and developed strategies to leverage all paid and earned companyrelated chatter on social media. Methods resulted in a 25% increase in engagement and a 3% increase in sales in the first 3 months Drove improvement across all platforms by creating organic content tailored to specific social media platforms to appeal to both B2B and B2C customers of the company which helped to increase brand visibility by at least 40% in six months Measured the effectiveness of campaigns and compiled detailed reports that were presented to midlevel/senior management on a monthly and ad-hoc basis Coordinated staffing for marketing events, ensuring optimal coverage and brand visibility Supported a team member (Brand Executive) with administrative activities event campaigns, and ensuring point of sale collateral of the company aligned with the marketing goals Optimized and coordinated marketing programs and events (such as sponsorships and trade shows) to effectively promote the brand and ensure optimal brand visibility. Marketing Assistant Coralstone Capital, Lagos Maximized advertising efforts by creating content for email marketing, blog posts, articles, and social media posts. Content creation tools used include Trello, Canva, and Excel. Created innovative content calendars backed by in-depth research and analysis of trends and competitors’ activities to drive engagement and brand awareness. Produced and submitted weekly reports that outlined campaign progress against KPI objectives. Responded to comments, posts, and questions from customers on various social media platforms such as Facebook, LinkedIn, and Instagram. Tracked and scheduled social media posts using the Buffer platform. Aug 2019 - Jun 2021 Brand Marketing & Communications Intern Sterling Bank, Lagos, Nigeria Oct 2018 - Apr 2019 Consulted with various teams including Social Media, Public Relations, and Product Management to plan and execute product launches e.g Sterling Rebrand, giving.ng, Doubble. Managed internal and external communications of the bank’s product offerings, CSR projects, and sponsored events. Facilitated the planning and running of the Eat Drink Festival; a premier food and drink event sponsored by the Bank. Was also involved in branding execution and stakeholder engagement at the festival. The event catered to 100,000+ attendees. Worked closely with Brand Managers to create and maintain marketing materials for sales presentations and client/vendor meetings Collaborated with team members to ensure brand visibility at events hosted or sponsored by the Bank by erecting point-of-sale elements (e.g Monitors, banners) at allocated spaces for the brand. EDUCATION Advertising and Marketing, Master of Science University of Hull, United Kingdom Sep 2021 - Sep 2022 Modules include Marketing Management, Public Relations, Digital Marketing, and Event Marketing Business Administration, Bachelor of Science, (Hons) University of Lagos, Nigeria Sep 2014 - Sep 2018 SKILLS Soft Skills Written and Verbal Communication; Organizational Skills; Team Management Technical Skills Content Management; Social Media Management; Campaign Development and Implementation; Email Marketing; Google Adwords SOFTWARE Microsoft Office CRM (Salesforce) Canva Mailchimp Buffer COURSES Certificate in Digital Marketing Jul 2021