Oleg Amirdzhanov

Oleg Amirdzhanov Senior Manager, Paid Search Address: Savannah, GA 31404 - Phone: - - Email:-- linkedin.com/in/olegamir & bit.ly/4bfoJss Professional Summary Dynamic, result-oriented, and data-driven marketing professional with experience in developing and executing integrated marketing campaigns. A critical thinker and creative problem solver, using innovative, latest technology to drive brand awareness, improve customer engagement, and increase sales. Experienced in creating and managing SEO/SEM campaigns and developing website content. Expert in utilizing analytics to measure performance and optimize marketing strategies for maximum ROI. Accomplished professional offers a proven track record of using data-driven strategies to conduct market research and make informed decisions. Expertise in developing and executing marketing strategies to drive customer engagement and increase revenue in Fortune 500 companies. Brings extensive knowledge of marketing analytics and strategic marketing plans. Experience Senior Consultant, Paid Media & SEO April 2023 to Present Independent Consultant - Savannah, GA • Led strategic guidance for small and medium enterprises in digital evolution, elevating traffic flows by 50%, increasing conversion rates by 30%, and optimizing user experience, leading to a 25% surge in ROI. • Orchestrated digital transformation initiatives for small and medium businesses, boosting traffic by 40%, conversion rates by 25%, and enhancing user experience, resulting in a 30% increase in ROI. • Increased traffic and conversion rates by effective management of Google, Microsoft & Meta PPC campaigns, Increased total number of sales through Integration of various marketing platforms, as well as the newest AIpowered customer support and sales chatbots, data visualizers, and SEO-optimized content for landing pages. Paid Search Manager June 2022 to April 2023 Sheer Science - Farmingdale, NY • Led paid search & social program, with full ownership over portfolios of 5 online retailer brands specializing in skincare & beauty products, increasing ROAS by 16%, conversion rate by 15%, with 15% reduction in CPA • Reduced average CPC and overall cost of paid ads by 35% and 30% respectively through effective cross-channel digital strategy, A/B split & multivariate testing, and proactive optimization of all elements • Created growth through a data-driven approach to the identification of new opportunities • Developed processes for efficient tracking of traffic & spend across multiple channels, domains & affiliate networks, through implementation of Google Tag Manager & Analytics 4, including UA/GA4 manual merger • Developed & implemented effective PPC campaigns across search engines, leveraging best practices to drive ROI & providing actionable insights based on market trends & customer segmentation data. Paid Search & SEO Strategist January 2022 to April 2022 TMX Finance Family of Companies • Led paid search and SEO program for a nationwide financial corporation, driving both paid & organic strategies to help generate business growth for over 1500 locations • Developed demand generation, customer acquisition strategies & matching paid search & SEO campaigns • Directed collaboration with various external agencies to optimize SEO strategies, leading to a 40% increase in organic traffic and a 15% boost in conversion rates through SEO-compliant content development and implementation. Researched, compiled & delivered comprehensive reports, statistical analysis, case studies & other impact-generating insight for CMO and key stakeholders. Reduced paid search cost by 35%, average CPC and CPA by 40% each, while increasing CTR, web traffic & total conversions by 35%, 8% and 9%, respectively. • Cultivated understanding of consumer behavior through qualitative and quantitative research methods. Digital Strategy Consultant January 2015 to December 2021 Bioxica • Developed successful solutions tailored to clients' specific needs, while maintaining up-to-date knowledge of industry trends as well as emerging technologies related to consulting services. • Supervised implementation of multi-channel demand generation strategy & optimized operational procedures by leveraging innovative tools and methodologies, while training a team supporting all cross-channel initiatives & developing comprehensive training materials on the use of new software & tech. • Conducted research, A/B split & multivariate testing for landing page, UX/UI & CRO optimization • Ensured maintenance for tags & conversion tracking for paid media, organic & affiliate traffic. • Established effective relationships with customers, vendors, and stakeholders at all organizational levels. SEM Analyst & Project Manager November 2011 to November 2014 Home Depot • Designed and built campaigns for Home Depot's initial in-house paid search portfolio & managed 4 departmental accounts with full ownership over daily activities of paid search & social media assets, expanding volume over 3 years to a combined monthly spend reaching up to $5M, consistently generating over $7 ROAS, accelerating total internet sales growth from $500M in 2010 to $4.7B in 2015 • Implemented earliest AdWords Script integration at enterprise-level scale for algorithmic bidding automation, boosting corresponding ROAS by up to 20% through significant waste reduction. • Increasing efficiency & competitive edge of paid search by integrating Optmyzr & Adthena platforms, adding competitive landscape insight to executive reports • Measured campaigns' performance, analyzed data and produced insightful, visually enhanced impact-producing reports & real-time interactive dashboards for C-level executives & other decision-makers • Researched, identified & conceptualized the necessity of innovative technology to remain competitive & delivered winning value propositions for the adoption of several automation & data management (DMP) platforms, facilitated evaluation, and all stages of implementation • Established and maintained relationships with internal stakeholders & third-party vendors • Partnered with Forrester to conduct sponsored research on anatomy and implementation of DMP • Maintained up-to-date knowledge of the latest developments in search engine algorithms, technologies and tactics related to paid search advertising. SEM Analyst October 2010 to November 2011 AT&T • Provided SEM support services to SME business subscribers to Yellow Pages; new digital advertising packages. Worked with creative teams to develop compelling ads that resonated with target audiences • Measured performance against KPI, and provided weekly reports, while directly engaging with customers & internal stakeholders. Identified new opportunities for growth through keyword research & consumer trends analysis. Collaborated with cross-functional teams to ensure the success of SEM initiatives. • Optimized landing pages for improved conversion rates by testing different elements such as headlines, CTAs, and images. Supervised digital product fulfillment by an external vendor through Salesforce CRM Education 122 semester hours complete: Computer Science Georgia State University - Atlanta, GA, US Skills • • • • • Search Engine Optimization (SEO) Advanced Data Analysis Social Media Advertising Google Ads Expertise Audience Segmentation & Remarketing • • • • • Innovative Technology Search Engine Marketing (SEM) Paid Search Strategy Attribution Modeling Digital Marketing Strategy