Oleg Amirdzhanov

With over a decade in development & implementation of digital strategy across multiple channels, platforms and verticals as well as data analysis, digital analytics and attribution modeling, KPI, data visualization, extracting and leveraging actionable business insight and early hands-on experience from Fortune 500 corporations like AT&T, Yellow Pages, and Home Depot, where working close with brilliant managers and executives, I have secured a foundation of critical knowledge base, that allowed me to continuously build upon in years to come, diversifying and reinforcing my ability to perform effectively in many roles. Some of my early notable contributions with direct business impact include those at Home Depot, where between 2011 and 2015, as one of the first members of in-house SEM team, I built and managed original paid search portfolios for several merchandising departments, including Outdoor Living & Patio and Furniture & Decor, with full ownership over everyday activities, with over $2M of monthly ad spend. Altogether, our team was responsible for building and managing an $80M/year paid search portfolio, making a significant measurable contribution to overall internet sales growth from $500M in 2010 to $4.7B in 2015.

Over the span of my career, I have always contributed to growth through innovation by leading multiple initiatives to introduce and adopt front-line innovative technologies. I’ve played key roles in research, selection and integration of a number of business intelligence, marketing automation, analytics, and data management platforms, as well as created and implemented automations for algorithmic PPC bid management, campaign optimization, performance analysis & reporting that powered numerous Google Ads campaigns with multimillion budgets. I’ve contributed to development of Google Ads script as a member of Google Customer Advisory Board from 2013 to 2015.

In my recent roles, I have served as a consultant, supervising implementation of demand generation strategy within B2B, multichannel environment, led paid search, social advertising, and SEO strategy for companies including industrial distributors, financial corporation and online retailer. These roles have seen significant improvements in performance, customer retention, and innovative technology expansion. In addition to primary responsibilities, I was also accountable for all tagging, conversion tracking, analytics and real-time dashboards, as well as upgrading and migrating analytics platforms. On many occasions I have conducted ad-hoc statistical research, analysis and case studies, providing c-level executives with critical, impact-producing business insight. While working on several freelance projects since April 2023, I have been researching and successfully applying machine learning, generative AI, and related emerging technology in the fields of digital marketing and data analytics. Last year I’ve volunteered time to build Google Grant-based marketing program for healthcare non-profit.