Olaide Opaleke | Freelancer Resume

OPALEKE OLAIDE EMMANUEL Professional Summary Strategic marketing professional with proven expertise designing and executing data driven campaigns that fuel customer acquisition, retention, and business growth. Adept at leveraging paid media, organic strategies, and analytics platforms to optimize performance across web and mobile ecosystems. Known for blending creative marketing with technical fluency across SEO audits, CRM automation, full funnel advertising, and multi platform attribution. Brings a collaborative mindset, strong cross functional communication, and a results oriented approach in dynamic, high growth environments. Education OCT 2024 - OCT 2025 ROME BUSINESS SCHOOL. Masters in Digital Marketing and Business Transformation NOV 2015 - NOV 2020 EKITI STATE UNIVERSITY, NIGERIA. B.A (Ed)) English and Education (Second Class Upper Hons.) Technical Skills SEO & Analytics: SurferSEO, SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics 4, Search Console, Hotjar, PageSpeed Insights CMS & Content: WordPress, Wix, Shopify, Yoast SEO, Rank Math, Ubersuggest, Grammarly Advertising & Paid Media: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Facebook Pixel, Applovin, Appstore Connect Product & Attribution Tools: Mixpanel, Appsflyer, Engage, Appstore Connect, Metabase, Microsoft Clarity Tracking & Tagging: Google Tag Manager, Meta Events Manager, Conversion APIs Email/CRM Automation: Klavio, Mailchimp, Customer.io, HubSpot, Zoho CRM Tech Familiarity: HTML, CSS for SEO/UX optimization Work Experience GIW Writers LLP Performance Marketing Executive | Jan 2025 – Present  Lead and scale multi-channel user acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and Applovin to drive high-quality traffic and app installs.  Build and manage performance dashboards in Metabase and GA4, delivering actionable insights on CAC, ROAS, and engagement metrics across web and mobile funnels.  Configure and maintain tracking infrastructure using Google Tag Manager, Appsflyer, and Mixpanel to ensure accurate event-based attribution across platforms.  Set up cohort tracking, funnel visualization, and retention analysis to monitor lifecycle behavior and optimize campaign sequencing.  Design and launch retargeting and lookalike audience strategies across Meta, TikTok, and Snapchat, improving conversion rates and LTV.  Coordinate A/B testing frameworks across creatives, ad copy, and landing experiences, using test data to iterate campaign structure and targeting.  Collaborate with product and growth teams to align campaign launches with feature releases, ensuring full-funnel alignment.  Manage CRM automations through Customer.io and Engage, triggering lifecycle messaging based on user actions and behavioral events.  Leverage Microsoft Clarity to evaluate user behavior on landing pages, identify friction points, and guide conversion rate optimizations.  Report directly on campaign performance to senior stakeholders, translating complex data into clear business insights and next-step recommendations. Interswitch Group Product Marketing Trainee (Job Shadowing) | April 2025 – July 2025  Support GTM strategies for B2C and B2B fintech products by gathering customer insights, competitor benchmarks, and positioning data.  Assist in crafting messaging frameworks and feature value propositions that align with user pain points and product differentiators.  Analyze product adoption patterns and user feedback using Mixpanel and Metabase, surfacing opportunities for user education and in-product nudges.  Collaborate with cross-functional teams including product, UX, and sales to execute cohesive launch campaigns.  Participate in performance reviews of live campaigns, contributing optimization ideas based on funnel drop-off trends and conversion data.  Contribute to lifecycle journey mapping and messaging flows through Customer.io, enabling personalized onboarding and engagement campaigns.  Monitor campaign impact across acquisition, activation, and retention using key growth KPIs, visualized in internal BI tools.  Work with the marketing team to develop content and sales collateral that support product education and partner enablement.  Attend strategy sessions and stakeholder meetings to observe decision-making processes and contribute where applicable.  Support cross-departmental alignment for ongoing campaigns, tracking feedback loops between marketing performance and product usage data. Transsion Holdings Digital Marketer / SEO Specialist | March 2023 – Oct 2024  Managed digital acquisition campaigns across Google Ads, Meta Ads, and TikTok Ads, targeting diverse markets in Nigeria, Ghana, and Kenya with regionally adapted messaging and creatives.  Developed and executed multilingual campaigns for mobile product launches, aligning performance objectives with country-specific trends and cultural nuances.  Collaborated with product and engineering teams to sync marketing sprints with device and software updates across Transsion’s smartphone brands.  Used Appstore Connect and Appsflyer to track mobile performance, optimize app store listings, and monitor install quality and in-app behavior.  Created high-impact visuals and ad creatives in partnership with design teams, testing variations to improve CTR and ROAS.  Analyzed campaign funnel behavior using Mixpanel and Google Analytics, identifying key user drop-offs and conversion triggers.  Launched hyper-targeted retargeting and lookalike audience strategies through Meta Ads Manager and TikTok Events Manager to boost user acquisition at lower cost-perresult.  Conducted performance reviews with business and brand managers, translating technical data into strategic insights and budget recommendations.  Led campaign localization efforts, including language adaptation, payment preferences, and regional targeting settings to improve engagement rates.  Integrated Microsoft Clarity into campaign landing pages to better understand on-site behavior and optimize UX for mobile-first audiences. Thriter Digital Marketing Agency Digital Marketer | Oct 2022 – Nov 2023  Managed digital marketing strategies for clients across healthcare, fintech, education, and retail, tailoring growth plans to niche-specific KPIs and conversion models.  Executed end-to-end ad campaigns on Google Ads, Meta Ads, and LinkedIn, refining targeting through behavioral data and market segmentation insights.  Conducted market and keyword research using SEMrush and Ahrefs to guide both paid search and organic content planning.  Created and optimized landing pages in WordPress and Shopify, implementing onbrand messaging, A/B tested CTAs, and performance-driven layouts.  Leveraged Appsflyer and Google Tag Manager to ensure precise event tracking and attribution across multiple client funnels.  Produced comprehensive monthly reports in Metabase and Google Data Studio, translating data into actionable insights for stakeholders.  Launched and scaled retargeting strategies using custom audiences and conversion APIs, improving lead quality and post-click engagement.  Collaborated with content teams to develop SEO-optimized blog posts, lead magnets, and drip email sequences using Customer.io and Mailchimp.  Participated in sprint-based execution cycles, ensuring all digital deliverables met campaign timelines and creative standards.  Trained junior marketers on campaign setup, analytics tracking, and ad copywriting best practices, improving team efficiency and knowledge sharing. Coursepedia Global Resources SEO Content Writer / Specialist | March 2020 – August 2022  Developed and executed a targeted content strategy for education and career-related topics, driven by keyword intent and search demand using SEMrush and Ahrefs.  Built and maintained a scalable content structure using internal linking, metadata optimization, and pillar-cluster architecture to support organic traffic growth.  Increased organic visibility and user engagement through consistent on-page enhancements including content formatting, semantic keyword integration, and image optimization.  Led the creation of long-form articles, landing pages, and blog series optimized for ranking potential, user readability, and conversion intent.  Conducted ongoing performance analysis using Google Analytics and Hotjar, making data-backed decisions to refine publishing cadence and page layouts.  Optimized technical SEO elements such as page speed, mobile responsiveness, and structured headers with tools like Screaming Frog and Sitebulb.  Collaborated with design and development teams to improve UX/UI elements on hightraffic pages, reducing bounce rates and improving user retention.  Managed and published content through WordPress, applying SEO best practices with tools like Yoast SEO, Grammarly Premium, and Rank Math.  Supported link acquisition initiatives through guest content contributions, industry partnerships, and outreach for quality backlinks.  Regularly audited existing content for freshness, SEO compliance, and alignment with shifting search trends and user behavior.