Olaide Opaleke

I am a performance-focused digital marketing and growth specialist with a Master’s degree in Digital Marketing and Business Transformation from Rome Business School. My academic training, combined with extensive hands on experience, allows me to approach growth challenges with both strategic depth and practical execution. I work across the full marketing funnel, from acquisition and activation to retention and optimization, using data as the foundation for every decision.

My expertise spans paid media, SEO, analytics, attribution, lifecycle marketing, and conversion optimization across web and mobile ecosystems. I have managed and optimized campaigns across major advertising platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and mobile focused networks. I am deeply involved in performance analysis, ensuring campaigns are not only driving traffic but delivering quality users, sustainable conversions, and long-term value.

A core strength of my work is analytics and measurement. I regularly work with Google Analytics 4, Google Search Console, Mixpanel, Appsflyer, Metabase, Hotjar, and Microsoft Clarity to understand user behavior and uncover growth opportunities. I set up and maintain robust tracking systems using Google Tag Manager, pixels, conversion APIs, and event based schemas, ensuring marketing data is accurate, reliable, and actionable. This enables clear funnel analysis, cohort tracking, retention insights, and informed optimization decisions.

I also bring a strong foundation in SEO and content systems. My experience includes keyword research, on page optimization, technical SEO audits, internal linking strategies, and long form content planning aimed at sustainable organic growth. I have created and optimized high performing landing pages using WordPress, Shopify, and other CMS platforms, applying CRO principles, tested calls to action, and performance driven layouts.

Beyond execution, I work comfortably in collaborative, cross functional environments. I support go to market initiatives, product positioning, lifecycle messaging, and user education by working closely with product, growth, design, and technical teams. I have hands on experience with CRM and email automation tools such as Customer.io, Klaviyo, Mailchimp, HubSpot, and Zoho CRM, enabling personalized, behavior driven communication across the user journey.

I approach every engagement with structure, clarity, and accountability. I focus on meaningful outcomes rather than surface level metrics, and I value transparency, documentation, and continuous improvement. If you need someone who understands both the strategic and technical sides of digital growth, and who can translate data into confident action, I bring that capability to every project.