Odunwo Adekola Emmanuel

Odunwo Adekola Ecommerce Executive Email:-Contact #:- About Me Highly experienced, strategic and result-driven eCommerce Executive and Website Designer with over 9+ years of broad-base experience working in the Digital Marketing, Sales and Retail domain. Recognized as a visionary and creative thinker with well-rounded knowledge and adept at applying the most current creative visual techniques to optimize product visibility and attention.  Possesses excellent communication skills, work ethics, strong sense of leadership and excellent analytical skill adept at conceptualizing solutions with business strategy to meet business objectives within acceptable level of risk. Professional Summary Exceptional Expertise in website business management with specialty in Wordpress content management system and the use of Plugins including woo commerce, Elementor Pro and so on. Evaluate the company's online retail performance and use the new data to outline content writing strategies and develop promotional email campaigns Outstanding skill in web statistics interpretation and application. Excellent written and Oral Communication Skills. Basic Experience in developing WordPress websites using BootStrap, PHP. Management of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, and Instagram. Education Bachelors in Computer Science – Ladoke Akintola University of Technology, Ogbomosho, Nigeria (2009) Technical Skills Customer Relationship Management Zoho, Hubspot Web Technologies JSON, XML, HTML, SOAP, RESTful Web Services, API, AJAX Protocols Product Promotion, Brand Management, Customer Service Content Management System WORDPRESS, Woo commerce, Open Cart Graphics Design Tools Photoshop, Canva, Coreldraw Languages SQL Modeling Tools Figma, Draw.io, Balsamiq Documentation Tools MS Office Suite, SharePoint Professional Experience SHOPMYDEALS - Lagos, NG Role: Sr. Ecommerce Manager Duration: Jan 2018 – August 2022 Responsibilities: Overseeing the social media and email marketing strategy for the company, creating profitable campaigns and establishing good rapport with the audience by active content engagement to boost brand awareness and trust. Apply new technology, media, interactive research and emerging standards related to internet marketing and digital media. Monitoring and developing strategies necessary for hunters (acquisition team) to convert converting cold leads into clients. Assisting account managers in developing and implementing pricing strategies to facilitate sales, growth and competitiveness of clients on the online trading platform. Collect customer reviews, monitor competition, and review product feedback to identify potential areas of improvement and business growth Responsible for overseeing and managing all e-commerce related Initiatives in the department by adapting best practice strategies and setting KPI’s to ensure maximum profitability. Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site user experience. Collaborate with all external partners/vendors to achieve a seamless working relationship and produce optimum results by ensuring performance and reporting are in line with set objectives. Set and review KPI’s of all subordinates reporting to me, to ensure utmost efficiency and productivity is achieved. Manage Ads campaign: AdWords, Facebook, Instagram. Optimise CRM, email campaigns, customer segmentation, and customer loyalty schemes. Work alongside other departments to implement promotional planning, execute successful product launches, and fostering cross-functional collaboration with a creative 360 approach. Manage warehouse operations and e-commerce customer service. Optimising the website customer experience / journey, feeding into decisions on content, functionality, and layout across the site (e.g. homepage, navigation, PDP). Collaborate with the Marketing Team to upload content to the site and feeding into the CRM strategy and email planning. Measure online conversion ways to improve conversion rates,Web Analytics, Monitor & Measure site performance. Work with Product and IT teams to eliminate site performance issues. Support the site managers with the implementation of the Homepage and Content Page Briefs, marketing plan and strategy. Measure and monitor Customer Experience through the use of analytics, customer surveys and testing then using this information to manage all onsite content to drive increased site retention and conversion, making proposals for future enhancements through quarterly action plans. Build and maintain on-boarding and training packs across regions for the sales team. Collaborates with cross-functional partners including store Merchants, Planners, eCommerce, Creative and Design teams. Develop strong relationships with critical partner teams, including Technology, User Experience, Innovation, Project Management, Operations, and Analytics. Environment: Wordpress, Microsoft Excel, CRM(Zoho, Huspot), Graphics Design ( Photoshop, Corel Draw), Windows 10.0. Sinewave Transport Services- Lagos, NG Role: Logistics Supervisor Duration: May 2015 – Dec 2017 Responsibilities: Manage all global logistics; product dispatch, shipping, collections and industry events, for Professional and Home customers, incorporating the import and export of roasters and green coffee. Link between sales and production teams to assist in planning, forecasting and delivery. Coordinate with the Customer Service team, working closely with technical team, for repairs, services and warranty returns. Managing the efficient flow of goods-in and goods-out from the warehouse through our 3PL provider. Communicating effectively with clients and responding to their requirements. Managing activities between the company and merchants Planning routes and loading schedules for multiple drop off deliveries Ensure all vehicles both leased and owned have valid licenses/documents. Ensure needed repairs/replacement are done on time without affecting daily activities around the office. Effective Team management and Customer Satisfaction Environment: Customer Relationship Management (CRM), Global Positioning System (GPS), Vehicle Tracking and Fleet Management.