Nomsa Nyamapfene

Marketing Specialist for Arundel School, one of the top girls ’-only private schools in Zimbabwe. An advertising expert with over a decade’s experience in Client Services and Account Management, working for the biggest Advertising Agency in Zimbabwe. An avid writer, brand nurturer and passionate brand storyteller. Certified Marketing Practitioner with the Marketing Association of Zimbabwe. NOMSA NYAMAPFENE Contact Address: 22 Wingate Road Highlands Harare Zimbabwe Phone: - Email: nyamapfene.nomsat@gmail. com LinkedIn: Nomsa Nyamapfene Languages English Shona Skills Highlights • • • • • • • • • • Thorough understanding of digital media as a driving force behind brand marketing. Account Management. Fostering and nurturing good customer relationships and customer service. Brand Building and Business Development Strategies. Intermediate Photography and editing skills. Project management and event planning. Exceptional oral and written communication. Complex problem solver with a strong analytical mind. Ability to collaborate with and lead team members. Ability to work independently and with minimum supervision. Education Bachelor of Business Administration in Marketing – 2011, Solusi University, Zimbabwe Certified Marketing Practitioner – 2018, Marketers Association of Zimbabwe (M.A.Z) Experience Marketing Specialist: November 2021 to date Arundel School Arundel School is a private day and boarding school for girls aged 12 – 18 in Harare, Zimbabwe, known for academic excellence and ranked among the top 5 private schools in Harare based on the quality of education, student engagement, school profile and news visibility. Experience Marketing Specialist Arundel School Reporting to: Finance and Administration Manager • Developing a Brand Manual for the School. • • • Managing the School’s corporate identity in line with the Brand Manual. Managing publicity and communication on all platforms. Liaising with corporate clients for sponsorship opportunities and maintaining good relationships. Creating content for the School Website and social media pages, managing the platforms and providing monthly performance reports. Developing an annual marketing plan and budget aligned with the School’s strategic plan. Developing CSR Programmes and seeking opportunities to raise money. Developing and maintaining photographic and video libraries. Creating and managing School Archives. Public Relations and reputation management for the School. Marketing the School regionally and internationally. Creating digital content and social media management for all the School’s social media pages. Copywriting and writing of Newsletters, speeches for various events and all School communication going out to the different stakeholders. Photography of events and fixtures. • • • • • • • • • • Client Services Director – July 2020 to October 2021 Barkers Ogilvy Reporting to: Managing Director • Strategic point of contact for senior clients. • • Worked as Key Account Manager for the Agency’s top three clients. Worked with the management team to bring creative solutions to prospective clients and build current clients' business by ensuring exceptional customer relationships. Mentored and developed the Agency team and directed them in finding creative solutions to client and internal challenges, fostering knowledge-sharing across all disciplines internally to ensure collaborative and informed work. Created effective processes and information flow between the client services team and other departments. Worked as the lead Project Manager, overseeing campaigns and events. Contributed to clients’ business growth by identifying new opportunities in the market and through promotions. Fostered a productive and empowering working environment within the Agency. • • • • • • • Led multiple projects/campaigns simultaneously and ensured strong integration across the organisation. Led new business efforts and determined the optimal staffing assignments for new initiatives. Brands Managed: Delta Corporation, Castle Lite -Delta Beverages, Lafarge Cement Zimbabwe, OK Zimbabwe Limited (OK Stores). Account Director – May 2019 – June 2020 Barkers Ogilvy Reporting to: Client Services Director • • • • • • • • • • • Developed leading campaign strategies. Set up goals and objectives for all subordinate staff. Provided feedback and counsel to account staff to meet quotas/objectives. Served as the point of contact for clients. Understood client requirements and needs to offer suitable solutions and generate new business. Ensured the timely delivery of work to clients and meeting deadlines. Oversaw and managed campaign budgets Oversaw the implementation of digital strategies and ran some social media pages. Aligning the advertising, media and overall marketing strategies to the business's strategic goals andobjectives. New Business Development. Trends Analysis. • • • • Developing relevant brand activations and customer experience activities. Oversaw creative (design) output. Campaign reports and analyses. Overall Project Management. Brands Managed: Delta Corporation, Castle Lite -Delta Beverages, Lafarge Cement Zimbabwe, OK Zimbabwe Limited (OK, Bon Marche, OKmart), Dairibord Zimbabwe Limited Account Executive – May 2016 – April 2019 Barkers Ogilvy Reporting to: Account Director • • • • • • Assisted the Account Director in implementing and monitoring advertising campaigns and media plans. Carried out extensive research of competitors' brands. Developed activation plans for experiential marketing in collaboration with the activation companies. Invoicing clients. Presenting creative work to clients for approval or modification. Pitching along with other Agency staff to secure new business for the Agency. Brands Managed: Delta Beverages (Castle Lager, Castle Lite, Carling Black Label), Delta Corporation, OK Zimbabwe, and Lafarge Cement Zimbabwe. Assistant Account Executive – February 2011 – April 2016 Barkers Ogilvy Reporting to: Account Director • • • • • • • Liaison between client and Agency. Set up and attended meetings between clients and the Agency. Briefed Agency colleagues on clients’ feedback and comments. Responded to client requests and enquiries. Kept records and invoices. Ensured deadlines are met and budgets adhered to. Worked with the Account Director to brief media and creative on clients’ requests. Brands Managed: Delta Corporation, Mashonaland Turf Club (MTC), Air Zimbabwe, Crystal Candy, OK Zimbabwe, Powerspeed, Dunlop *Referees available on request*