Nina van Alphen

NINA VAN ALPHEN Port Washington, New York P:- E:- Experience BUSINESS DEVELOPMENT - CLIENT RELATIONS – MARKETING - PROJECT MANAGEMENT - INTERIOR DESIGN August 1st. 2013- Current • Director of Business Development - Joe Ginsberg Design - New York, NY New client acquisition and sales: New client acquisition, maintaining existing client database, managing sales, prospects, network building, presentations, proposals, negotiations and client relations. Generating a new network of developers, hospitality groups, restaurant groups, contractors, architects, and showrooms. • Business Structure: Implemented a cohesive business structure in all divisions of the company, interior design, architectural fabrication, home furnishings and art. Including branding, positioning, concept development, marketing materials, lead generation and educated team on brand presentations. Developed product accounting system, product catalogs, trade forms, proposal forms and directed marketing leading to a more productive, streamlined business, consumer confidence, and an increase in project acquirements and prospects. • Project management: Concept development, project management, client relations, vendor relations, proposals, negotiations, and billing, resulting in a timely delivery of projects. Including architectural plan review and analysis of projects, organization, scheduling, time management, quality control, subcontractor selection and problem-solving. Maintaining continuous contact with clients, scheduling meetings, conducting clients’ need assessments and project concerns. Served as a liaison between clients, contractors, vendors, and principal on the award-winning Marmara Park Avenue Hotel project. Marketing: Launched new business initiatives into the international market by creating strategic marketing for global • business development and brand awareness. Collaboratively working with principal and team to maximize opportunities comprised of marketing concept development, lead generation tactics, advertisement, email related campaigns, events, award programs, press and a cohesive website design and presentation for all company’s divisions and partner platforms, including targeted content and search engine optimization. Implementing social media structures, leading the team in generating concept for content. Creating a cohesive and more effective marketing strategy, a growing client database and awarded design projects. • Press Relations: Developing and maintaining press relations. Generated press: The Real Deal, The Wall Street Journal, Hospitality Design, Sleeper Magazine, Surface Magazine, Luxury Listings, Global Traveler, The Independent and many more. Award programs: HD awards, Gold Key Awards, and AHEAD Americas. July 31st 2011- Current Lead Designer/ Owner - NVA Interiors - Port Washington, NY NINA VAN ALPHEN Port Washington, New York P:- E:- • Interior design, interior redesign and project management for a residential client data base. • Conceptualizing and managing all interior design projects including client communication, site surveys, concept development, design plans, presentation boards, proposals, sourcing, collaboration with architects and contractors during construction process, delivering projects on time and within client’s budget. • Client acquisition and client relations, establishing contacts in the residential and real estate business acquiring an excellent design reputation over the years leading to references and a loyal client database. • Marketing strategy through concept development of marketing campaign, networking, email promotions, newsletters, leading to new clientele and revenues. Feb. 2006-May 2011 • Co-Owner/ Lead Designer - Martha de Groot - Port Washington, NY Founded and directed a niche European furnishings showroom. Managed and trained a team of employees and directed all daily operations. Purchasing of all inventory, purchase negotiation, international shipping, bookkeeping, human resource and design proposals. Created compelling daily and seasonal displays. • Conceptualized and managed all interior design projects, client communication, site surveys, concept development, design plans, presentation boards, proposals, sourcing, and collaboration with architects during construction process, delivering projects on time and within client’s budget. • Implemented marketing strategy through concept development of marketing campaigns, website design and maintenance, email promotions, newsletters and events. Computer skills Photoshop Elements/In Design Pixlr/ SketchUp Microsoft Office/Works/Power Point AutoCAD – Able to read floor plans Magenta Platform All Social Media Platforms Chief Architect QuickBooks/ Microsoft Excel Square Space platform/ SEO Education Gerrit Rietveld Academy, Amsterdam, The Netherlands: Art and Design NYIAD – Interior Design SVA, New York, NY: AutoCAD Languages Fluent English Fluent Dutch Intermediate French Intermediate German