Nina van Alphen

·        New client acquisition and sales: New client acquisition, maintaining existing client database, managing sales, prospects, network building, presentations, proposals, negotiations and client relations. Generating a new network of developers, hospitality groups, restaurant groups, contractors, architects, and showrooms.

·        Business Structure: Implemented a cohesive business structure in all divisions of the company, interior design, architectural fabrication, home furnishings and art. Including branding, positioning, concept development, marketing materials, lead generation and educated team on brand presentations. Developed product accounting system, product catalogs, trade forms, proposal forms and directed marketing leading to a more productive, streamlined business, consumer confidence, and an increase in project acquirements and prospects.

·        Project management: Concept development, project management, client relations, vendor relations, proposals, negotiations, and billing, resulting in a timely delivery of projects. Including architectural plan review and analysis of projects, organization, scheduling, time management, quality control, subcontractor selection and problem-solving. Maintaining continuous contact with clients, scheduling meetings, conducting clients’ need assessments and project concerns. Served as a liaison between clients, contractors, vendors, and principal on the award-winning Marmara Park Avenue Hotel project.

·         Marketing: Launched new business initiatives into the international market by creating strategic marketing for global business development and brand awareness. Collaboratively working with principal and team to maximize opportunities comprised of marketing concept development, lead generation tactics, advertisement, email related campaigns, events, award programs, press and a cohesive website design and presentation for all company’s divisions and partner platforms, including targeted content and search engine optimization. Implementing social media structures, leading the team in generating concept for content. Creating a cohesive and more effective marketing strategy, a growing client database and awarded design projects.

Press Relations: Developing and maintaining press relations. Generated press: The Real Deal, The Wall Street Journal, Hospitality Design, Sleeper Magazine, Surface Magazine, Luxury Listings, Global Traveler, The Independent and many more. Award programs: HD awards, Gold Key Awards, and AHEAD Americas.