Nimisha Bhardwaj

Nimisha Bhardwaj Address: 482 Goudsesingel,Rotterdam 3011KP, The Netherlands Tel: - Email:- The perfect amalgamation of marketing, international business development, market research, logistics and supply chain with proven record of success that has helped increase brand awareness, customer connect and online sales. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Earned solid reputation for being enthusiastic, efficient, empathetic, and hands-on with an eye for details. Outstanding communication skill with the ability to work with diverse people Areas of Expertise: Market Research Business Development International business Planning, budgeting & allocation Brand building Strategic marketing & sales Content marketing/Social Media Customer relation management Vendor & client communication Team building & leadership Channel sales & marketing Web analytics Customer engagement Emerging Technologies Lead generation Consumer Research Logistics & Supply chain Warehouse management PROFESSIONAL EXPERIENCE: MEALBY ROTTERDAM, THE NETHERLANDS (REMOTE) Marketing and Strategy Coordinator July 2016 to present Create, identify and develop high quality content to drive traffic to the website. Ideate, create, manage and evaluate the content marketing strategy incorporating the briefs, content decks, editorial calendars, style guides and ongoing content creation to help improve the online visibility Ensure each content has a ‘call to action’ and SEO driven Manage and Update the Content calendar with the Founder and CEO of the company Analyze content opportunities and recommend strategies, interactions or approaches Look for new opportunities with established cooks, bloggers, food photographers and social media influencers. Incorporate strategies to actionable and produce content in line with that Identify the trending hash tags to tap influencers of different fields Use buffer and Hootsuite to manage, analyze and control the reach of each post on social media. Target the ever changing consumer profile. Develop different kinds of content for different mediums Content distribution, blogger outreach and influencer marketing for each month. Track and report KPI’s of content marketing on a weekly basis. ALLIANCE TIRE EUROPE HALSTEREN, THE NETHERLANDS Logistics and Finance Analyst May 2012-Novemeber 2014 Account management for all OEM’s in Europe. Business development opportunities for aftermarket customers Forecasting future trends and opportunities based on customer interaction, Business intelligence tools (Navision) and changes in the OEM demand Streamlined the Supply chain and Finance processes based on the industry best practices. Demand, material, and supply planning for the EU zone. Managing in bound and out bound logistics for 3 warehouses across Europe. Introducing, executing and new product launches and carrying out pilot studies in collaboration with selected OEM’s Order to cash cycle and claim settlement. Developed Market Penetration Strategies for OEM customers, Europe European lead for ERP Role out (Navision) conducted training and created process documentation AARNA GLOBAL AMSTERDAM, THE NETHERLANDS Start up August 2011- April 2012 Identify, train, educate and empower young girls and women of the villages of Ranchi, Jharkand, India in the traditional hand embroidery of kantha and cross stitch to save the dying handloom industry. To amalgamate traditional motifs and designs with current fashion trends so as to enhance the marketability of the end product. Identify potential markets and new trends for Indian handloom and Jewelry in the Netherlands and Scandinavian countries Develop new markets and look for new business development opportunities in Europe Create the branding, product marketing, pricing strategy and communication material/strategies based on consumer research. L’OREAL INDIA PVT LTD. PUNE, INDIA Launch strategist-New Product Developments October 2010-August 2011 Created International & National launch and communication strategies based on market research. Controlled and managed production, movement, launch and promotion as per timelines for the Asia-Pacific Zone. Executed consumer research, market gap analysis and Data modeling (SPSS) to predict future potential areas for launch. Sole point of contact between the Marketing, Product Development, factory and supply chain departments. ECOAXIS SYSTEMS PsVT.LTD PUNE, INDIA Assistant Manager-Marketing and Strategy April 2010-September 2010 Planned and executed the market research study: proposal, design, programming, modeling and analysis for the Furnaces industry segment. Pre-sales- Market research, cold calling, lead generation and Analysis. Developed the Product Branding, Marketing & Communication Strategy. Tracked the competitive landscape along with generating presence in the social media circuit (LinkedIn & facebook) CEAT Ltd MUMBAI, INDIA Product Manager-Farm Tires June 2008-March 2010 Product Life cycle management Potential area mapping & penetration In-depth consumer and market research Competitor analysis Product pricing & profitability Business development, new product development, new market opportunities Work in collaboration with the sales team to focus on challenges faced by the customer and indentify possible solutions. Product planning, production and distribution Created Customer Retention Management tools Carried out extensive rural consumer research to identify product gaps in the existing product range. Launched 3 new products based on the research findings to increase the company revenue and footprint. ST.XAVIER’S COLLEGE MUMBAI, INDIA Assistant Lecture –Forensics June 2004-June 2006 Created a self-sustainable model for Forensics for young adults, police personnel and lawyers. Content creation, module planning , lab work, crime scene recreation, grade evaluation, Identify and collaborate key subject matter experts from different industries to enhance the quality of the course. IT SKILLS: MS Office (Excel, Power Point, Access, Word, Visio) Key user Navision , SAP, SPSS,SAAS Sales & Marketing Collaterals-Proposals, pitch decks, marketing content calendars & Marketing quotes. EDUCATIONAL QUALIFICATIONS: MBA-Post Graduate Diploma in Management and Marketing Studies, 2008 (Mumbai, India) Master in Science (Plant physiology & Biochemistry), 2006 (Mumbai, India) Bachelors in Science (Botany & Biochemistry), 2004,(Mumbai, India) LANGUAGES: English-Native proficiency Hindi- Native proficiency Punjabi- Written & Verbal Proficiency Dongri- Written & Verbal proficiency Bengali- Verbal Proficiency Marathi- Verbal Proficiency PERSONAL STRENGTHS: Outgoing, Energetic, analytical and self-driven. Strong communicator with exceptional interpersonal skills. Highly Target Oriented with good time management abilities. ACHEIVEMENTS: Won the Best Promotional launch for Garnier Men’s Oil Clear face wash. Won the ‘Best Management Trainee’ Award in CEAT. Topped the university during my MSc Awarded the ‘Almeidas scholarship’ for academic excellence during my Graduation SOCIAL INTRESTS: Was the president of the Social Service League in College Taught slum and street children in the evening. Worked for the NGO ‘Childline’ through AIESEC. Build relationships to train, educate and empower the wives of the auto rickshaw drivers of the Slums of Thane in traditional needle work and tailoring. HOBBIES AND INTRESTS: A passionate culinarian and writer who takes immense interest in connecting the dots between culture and food, along with ingredients used, with their evolution to their present form. Bonsai making, cooking, reading and travelling.