Nigar Valiyeva
JLT, V3, Dubai, UAE-|
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PROFILE
Strategic executive with 15+ years of cross-functional leadership in growth strategy, digital
transformation, lifecycle marketing, and business development across global markets. Proven
success in leading customer acquisition, retention, and revenue growth initiatives for startups,
SMEs, and multinationals. Expert in client engagement, CRM optimization, digital campaign
execution, and marketing automation. Strong track record of aligning marketing strategy with
business objectives in high-growth environments.
CORE COMPETENCIES
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• Lifecycle & Growth Marketing (Email/SMS/Push)
• Marketing Automation (HubSpot, Klaviyo, Salesforce)
• Customer Retention & Engagement Strategy
• Data-Driven Campaign Optimization (A/B testing, LTV, CAC, ROI)
• Strategic Client Relations & Growth Consulting
• Copywriting & Content Frameworks
• Digital Transformation & Go-to-Market Strategy
• E-Commerce Growth & Customer Journeys
• Regulatory & Compliance Strategy (UAE, GCC, International)
•Product Management/Project Management/SCM/E-commerce
•Digital Marketing/Cross border trade/remote team leadership
PROFESSIONAL EXPERIENCE
Remote E-commerce&Operations Director|SC & Fulfillment Optimization|Global Cross-Border
Trade Expert & Business Growth
Shop Cart Trading FZE
2013 – Present
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• Led strategic lifecycle marketing, CRM design, and customer journey mapping across ecommerce and B2B services.
• Developed data-driven marketing strategies that increased client retention and repeat
orders by 40% YoY.
• Implemented growth automation using tools like HubSpot and Klaviyo to streamline
campaigns, boosting conversion rates.
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• Launched customer acquisition funnels targeting the GCC market, resulting in a 3x rise in
lead-to-sale conversion.
• Designed internal experimentation frameworks to validate offers, content, and delivery
methods.
• Collaborated across logistics, product, and marketing to optimize onboarding and
customer engagement flows.
• Oversaw all compliance, legal structure, and business operations for cross-border ecommerce services.
• Trained cross-functional teams on ethics, digital tools, and performance metrics.
• Directed sales and fulfillment operations across UAE, Qatar, Egypt, Kuwait, and Saudi
Arabia.
•Oversaw procurement from China and inventory warehousing in Ajman (UAE).
•Implemented one of the first Cash-on-Delivery systems in the GCC, driving trust and
sales growth.
•Managed a hybrid team of 20+ remote staff and 8 on-site staff in Abu Dhabi and Cairo.
•Built end-to-end workflows for warehousing, invoicing, packaging, last-mile delivery,
and returns.
•Led digital marketing campaigns including Meta Ads, Google Ads, and regional
influencer partnerships.
•Streamlined cross-border logistics and customs compliance for smooth regional
delivery.
•Developed internal SOPs and reporting systems to manage multi-country remote
operations.
Procurement & Contracts Lead – Drilling, Completion & Intervention
British Petroleum (BP), Baku, Azerbaijan
2010 – 2013
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• Led a $3B strategic sourcing portfolio with growth-focused procurement for BP’s biggest
operating region (Azerbaijan, Turkey, Georgia).
• Spearheaded contract lifecycle management, performance analytics, and vendor
strategies that cut costs by 30%.
• Designed and implemented supplier performance management systems across global
partners.
• Worked closely with executive teams to align procurement KPIs with corporate growth
strategies.
• Developed internal marketing presentations and dashboards to track operational
excellence and business outcomes.
Vendor Contracts Manager
Schlumberger Overseas S.A., Caspian Region
2006 – 2009
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• Directed vendor lifecycle optimization, including onboarding, compliance, and long-term
performance.
• Created digital dashboards for contract milestones and deliverables, improving vendor SLA
adherence.
• Introduced segmentation models to prioritize supplier growth based on regional impact
and strategic value.
Senior Legal Counsel
V.E.S. Konsaltansi, Baku, Azerbaijan
2004 – 2006
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• Supported startups and SMEs with legal structuring, licensing, and compliance.
• Advised on contracts, intellectual property rights, and cross-border agreements for new
businesses.
EDUCATION
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• BSc in International Economic Law, American International University -)
• BSc in International Relations and Law, Baku State University -)
• High School Senior Year, Broad Run High School, Ashburn, VA, USA -)
TECHNICAL SKILLS
Marketing Tools: HubSpot, Klaviyo, Salesforce, Iterable, Google Analytics, Mixpanel, Google Tag
Manager
Other: Microsoft Office, CRM Systems, Legal & Compliance Portals
Languages: English (Fluent), Russian (Fluent), Azeri (Native), Turkish (Fluent), Arabic/French
(Basic)
AWARDS & HONORS
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• Freedom Support Act (FLEX) Full Scholarship, US Government
• 75% Academic Scholarship, American University in Baku
• Winner – National Economic Conference of Young Scientists, Ministry of Education
