Email:-| Mob: - | LinkedIn: https://www.linkedin.com/in/niallogribin/
Niall Ó Gribín
Summary:
Experienced, motivated, results oriented digital marketer with a
strong technical background in computing and digital accessibility,
and a proven track-record of delivering results. 10+ years in the digital
marketing space, working both in-house and as a consultant - in a
diverse range of competitive industries including finance, travel,
lifestyle, software, iGaming (poker, casino + sports-betting) and more.
I’m a google certified marketer, with first-hand experience of all
aspects of digital marketing, including content marketing, social
media marketing, Lead-Generation, SEO, SEM (and web-dev). I solve
marketing challenges - prioritizing opportunities executing datadriven marketing campaigns - building & growing traffic, leads,
conversions and targeted brand visibility for my clients.
Education
Education:
Licences & Certificates
MPhil Applied Computing
2007 – 2009
University of Dundee, Scotland.
Advanced Google Analytics
(Google)
BSc (Hons) Applied Computing
1998 – 2004
University of Dundee, Scotland.
Google Ads Fundamentals
(Google)
Google Tag Manger Fundamentals
(Google)
Fundamentals of Digital Marketing
(Google)
Google Analytics Individual Qualification
(Google)
Skills / Experience
Online Business Strategy & Planning
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Understanding customer behaviour, mapping online customer journeys, customer
touchpoint optimization + analysis.
Defining UVPs / how to stand out from competition.
Using goals to improve business performance.
Building & marketing online presence, prioritizing opportunities.
Search Engine Optimisation [Organic]
Email:-| Mob: - | LinkedIn: https://www.linkedin.com/in/niallogribin/
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Planning & analysis of keyword research
SEO Strategy
Technical SEO site audits
Goal setting
On-site optimisation (web standards, accessibility, SEO best practices, conversions)
Competitor backlink & link development strategy analysis
Offsite link-development strategy + execution,
SEO content asset creation,
Local SEO optimisation.
Search Engine Marketing [Paid]
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Search ads [Google Ads], Display ads, remarketing & dynamic remarketing,
Mobile marketing,
Optimisation.
Social Media Marketing / Analysis / Planning / Management
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Advanced social media network analysis using Social Network Analysis techniques, APIs,
Graph theory, data analysis + visualization tools like NodeXL, Gephi.
Social media optimisation
Strategy and planning
Competitor analysis
Lead generation
Social Analytics
Dynamic social media automation + content creation
Influencer analysis + marketing campaigns
Content Creation & Optimization
PR
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Cultivating positive reputation and strategic niche brand-exposure and driving targeted
traffic through earned media.
Content marketing
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Planning – Data analysis + planning to guide the content marketing process.
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Creation – Turning key messages and themes into raw material.
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Publishing – Turning research + raw material into well optimized content assets.
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Distribution & Promotion – Using tactics & outreach to distribute & rank content.
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Analysis – Tracking the results of content marketing initiatives and optimization.
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Tools: Backlinks tools, Competitor research tools, Social data harvesting & analytics tools
Email:-| Mob: - | LinkedIn: https://www.linkedin.com/in/niallogribin/
Insights / Tracking / Analytics
Turning data into insights.
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Setup & custom tracking configuration with Analytics and Google Tag Manager,
Recording custom data, dimensions + custom variables, breaking down data via
segmentation.
Filtering & analysis to guide all aspects of marketing strategy.
Website Development / Lead Generation Asset Creation
I build standards compliant, well optimized responsive websites and lead-generation assets which
convert visitors into customers, leveraging new technology and standards where appropriate. I am
highly skilled at PHP, CSS, HTML, jQuery, JavaScript, MySQL, SQLite and other web technologies.
Other Skills
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Conversion rate optimisation – A/B testing, multivariate testing
Validating new markets
Advertising across borders
Brands & Companies I have worked with
I’ve enjoyed the challenge of working with some great brands over the last few years including The
Social Media Research Foundation, Unibet, Positively.com, BetOnline, Interactive Resorts & more.
Personal
In my spare time I love to play chess, 8ball pool, and dabble in some programming. I also love to
travel, meet new people and soak up new experiences and cultures (I have already visited 25+
countries, and plan to visit them all if I can!)
Languages
Mother Tongue:
Proficient in:
New Languages
English
Gaelic
Learning Spanish
Employment History:
Role
Company
Digital
Marketing
Consultant
Digital Destiny
Marketing
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Responsibilities
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Online Business Strategy & Planning
Search Engine Optimisation [Organic]
Search Engine Marketing [Paid]
Social Media Marketing
Content marketing
Tracking / Analytics / Analysis
Email:-| Mob: - | LinkedIn: https://www.linkedin.com/in/niallogribin/
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Web Development & Content Asset Creation
Lead Generation
Conversion rate optimisation
Validating new markets
Advertising across borders.
Head of Online
Marketing
Interactive
Resorts, London
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Multi-Channel Marketing Strategy
SEM & SEO Strategy
Link development
Content Marketing
Mini-site development
PPC Management on 30+ travel websites
In-house SEO training
Agency Relationship Management
Copywriter management
Reporting
Budget Setting
Head of SEO
Europe
Unibet / Kindred
Group, London
(2009)
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SEO Strategy / Analysis
Link development
SEO Training
Agency Relationship Management
Reporting
Budget Setting
References:
Name
Position Held
Reference
Dr Marc Smith
Chief Data
Scientist at Social
Media Research
Foundation
Thierry de Marre
SEO Director,
Betclic Everest
Group
Linda Niskanen
Online Marketing
Manager, Unibet
“Niall is a highly technical and competent digital marketer with
proven understanding of advanced social media concepts, analysis &
marketing techniques. A great asset to any company wishing to
succeed online with data-driven marketing. He has great energy and
focus and is dedicated to guiding clients to their best strategies.”
“I can highly recommend Niall for any in-house or consultancy digital
marketing role and can testify to his adeptness in all aspects of SEO from technical and on-site analysis to managing content, and
inbound marketing campaigns, as well as social media marketing &
optimization.”.
"Niall has incredible insights into the world of SEO and proved to be
a great person to work with at Unibet. With great insight and
attention to detail as well as an excellent ability to spot the
potentials and opportunities, Niall's expertise helped
us identify weaknesses and shortcomings of the platform and
resulted in a restructuring of the ways we dealt with site content in
general and improving our rankings. In addition to supporting
management in the above, Niall also helped in giving training in SEO
and copywriting for the team. I would definitely take the chance to
work with Niall again if/when possible!”
