Niall O' Gribin

Experienced, motivated, results oriented digital marketer with a strong technical background in computing and a proven track-record of delivering results. 10+ years in the digital marketing space, working both in-house and as a consultant - in a diverse range of competitive industries including finance, travel, lifestyle, iGaming (poker, casino + sports-betting) and more.

I’m a google certified marketer, with first-hand experience of all aspects of digital marketing and web development. I build and / or market online presences for my clients, prioritizing opportunities and driving conversions and targeted brand visibility.

Skills & Experience

Online Business Strategy & Planning

Understanding customer behavior, mapping online customer journeys, customer touchpoint optimization + analysis. Defining UVPs / how to stand out from competition. Using goals to improve business performance. Building + marketing online presence, prioritizing opportunities.

Search Engine Optimisation [Organic]

Planning, keyword research, analysis, technical site audits, goal setting, on-site optimisation, competitor analysis, offsite link-development strategy + execution, SEO content asset creation, local SEO optimisation

.

Search Engine Marketing [Paid]

Search ads [AdWords], display ads, remarketing, mobile marketing, Optimisation.

Social Media Marketing / Analysis / Planning / Management

Advanced social media network analysis (using Social Network Analysis techniques, APIs, Graph theory), data analysis + visualization), Social media optimisation, strategy, planning, social media advertising, lead generation, analytics. Dynamic social media automation + content creation.

Content marketing

Strategy, planning, execution. Research + data analysis from SERPs and + social data using SNA techniques to ensure content is likely to successful before it is even composed.

Tracking / Analytics / Analysis

Turning data into insights. Setup & custom tracking configuration with Analytics and Google Tag Manager, recording custom data, dimensions + custom variables, breaking down data via segmentation, filtering + analysis to guide all aspects of marketing strategy.

Web Development / Lead Generation Asset Creation

I build standards compliant, well optimized responsive websites and lead-generation assets which convert visitors into customers, leveraging new technology and standards where appropriate. Highly skilled at PHP, CSS, HTML, jQuery, JavaScript, MySQL, SQLite and other web technologies. I can also code in C++, Java, J2ME.

Other Skills

A/B Testing, Conversion rate optimisation, validating new markets, advertising across borders.

Brands:

I've been fortunate to work with a lot of amazing worldwide brands in competitive niches, including Positively, Betfair, Unibet, SportiveBreaks.com, BetOnline.ag,and more.