Niall Naidoo

Niall Naidoo Experience Cape Town, South Africa Freelance Brand Strategist and Copywriter -Languages: English (native) • • • Work remotely with B2B and B2C startups and small to medium businesses globally. Brand strategy services: Insights research, Core brand, Positioning and messaging Copywriting for websites, video scripts, and articles Project Manager / Senior Consultant Aurecon, multinational engineering and technical advisory Skills • • • • • • • • • Brand Strategy Qualitative Research Copywriting SEO keyword research On-page SEO optimization Video scriptwriting Content marketing strategy Marketing strategy Design thinking facilitation Education MBA University of Cape Town, 2011 Post-graduate Diploma in Marketing Management University of South Africa,- Post-graduate Diploma in Film Production Cape Town International Film School,- Bachelor of Journalism and Media Studies Rhodes University,- • • • 2016 - 2017 Managed projects for the Regional Director of Innovation and was a consultant in the Advisory services division Provided marketing analyses; client marketing collateral; codification of internal technical processes and identifying innovation opportunities Marketing Advisor Aurecon, multinational engineering and technical advisory • • 2021 - 2023 2012 - 2016 Led global marketing for the transport sector Services positioning and messaging and led the creation of a new brand for a strategic initiative Content marketing strategy in integrated campaigns using event activations and sponsorships; video; printed collateral and PR Marketing Manager 2007 - 2010 SAOnline Holdings, Sacamera and EasyDigital photographic and online retail brands • • • Marketing strategy and managing digital agency, the team, and off-shored services Website taxonomy and architecture; user requirements specification for tools and web service features Newsletter editor and content contributor; product templates, competitive analysis and pricing Commercial Photographer and Video Producer • • 2005 - 2007 Editorial, advertising, and event photography Corporate profile and documentary video scripts and production