Sample of Product Launch Project
XYZ NIGERIA LIMITED
LAUNDRY DETERGENT LAUNCH PROJECT
PROJECT MANAGER: NGOZI ISU
DATE: 14/9/2023
PHASE
Phase 1
Phase 2
START DATE END DATE
Generate product ideas based on market trends, customer feedback, and internal brainstorming
Conduct market research to understand customer needs and preferences
Analyze competitor products and identify gaps in the market
Conduct stakeholders meeting
George
16/09/202
22/9/2023
7
22/9/2023
Done
Dickson
16/10/2023
15/11/2023
30
16/11/2023
Done
Hector
16/10/2023
15/11/2023
30
16/11/2023
Done
All
17/10/2023
17/10/2023
3 hrs
17/10/2023
Steve
25/9/2022
9/10/2023
15
10/10/2023
Done
Gabriel
10/10/23
17/10/2023
8
18/10/2023
Done
Vidon
18/10/2023
20/10/2023
3
20/10/2023
Done
Gabriel
22/10/2023
23/10/2023
2
23/10/2023
Done
Dickson
24/10/2023
24/10/2023
1
24/10/2023
Done
Hector
26/10/2023
28/10/2023
3
28/10/2023
Done
Dickson
30/10/2023
6/11/2023
8
7/11/2023
Done
Dickson
1/11/2023
2/11/2023
2
2/11/2023
Done
Steve
1/11/2023
2/11/2023
2
2/11/2023
Done
Gabriel
14/11/2023
20/11/2023
7
20/11/2023
Done
Steve
20/11/2023
20/11/2023
5 hrs
20/11/2023
Done
George
20/11/2023
24/11/2023
5
25/11/2023
Done
George
25/11/2023
29/11/2023
5
29/11/2023
In progress
George
26/11/2023
27/12/2023
30
27/12/2023
In progress
Vidon
30/11/2023
2/12/2023
3
2/12/2023
Yet to start
Vidon
2/12/2023
2/12/2023
1
2/12/2023
Yet to start
Hector
3/12/2023
3/12/2023
2 hrs
3/12/2023
Yet to start
Concept Development and Testing
Business Analysis
Evaluate the financial feasibility of the product
Estimate costs of production, marketing, and distribution
Forecast sales and profit margins
Phase 4
Product Development
Design and develop a prototype or sample of the product
Test the product for quality, safety, and performance
Make necessary modifications to the product design based on testing results
Phase 5
Market Testing
Launch the product in a limited area to test market response
Gather customer feedback and make any necessary adjustments to the product or marketing strategy
Phase 6
Commercialization and Launch
Plan and execute a product launch campaign including advertising, public relations, and promotional activities
Distribute the product through selected channels
Monitor sales and customer feedback post-launch
Phase 7
STATUS
RESPONSIBLE
Develop a detailed concept of the product including its features, benefits, and unique selling proposition
Test the product concept with potential customers to gather feedback
Refine the product concept based on the feedback received
Phase 3
DURATION (DAYS
DEADLINE
TASK
Idea Generation and Market Research
Post-Launch Review and Improvement
Analyze sales data, customer feedback, and market response
Identify areas for improvement and make necessary changes to the product or marketing strategy
Plan for future iterations or extensions of the product