Sample of Project Charter
Edresa Nigeria Limited
PROJECT CHARTER
Edressa Nigeria Limited
Product Launch Project Charter
Project Overview:
The Product Launch project aims to develop a product and introduce it into the market. It is an
initiative to make a quality laundry product that will be gentle on fabrics, gentle on the skin,
affordable, and meet the needs of the target audience. It is an avenue to create awareness about
the product, emphasizing its benefits to consumers, reach a large audience and record huge
sales. The project will deliver quality environmentally friendly laundry detergent to consumers at
a reasonable price, ensure product availability at all times and help reduce the unpleasant
environmental impact of other products.
Project Objectives:
S/N
OBJECTIVES
1
To carry out market research to identify the target audience, their needs and
expectations.
2
To identify competitors, their activities and how to beat competition with our
product offering.
3
To develop a product in line with the needs of the identified audience, bearing
in mind the activities of competitors.
4
To produce a cost effective product and ensure it is affordable to the target
audience.
5
To make a product that washes clean, gentle on fabrics, soft on skin and
environmentally friendly.
6
To create awareness about the product.
7
To showcase the product’s differentiating features/benefits to the target
audience.
8
To drive sales and gain 30% market share within 12 months of product
launch.
9
To maximize the impact of the product on the long-run and establish a strong
presence.
10
To monitor after launch performance, gather feedback for possible
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improvement.
Project Scope:
The project scope includes market research, competitors analysis, product idea generation,
sourcing and procurement of raw materials, developing a laundry detergent, testing, refining,
training and launching the same to target audience. It does not include sourcing for funds,
engagement of other personnel aside project personnel, procurement, servicing & repairs of
plants and machinery for production, procurement of consumables like printing papers, cartridges
& inks etc. It will encompass market research, product development, testing, refining, production
and launch of the product. The process will commence with market research to identify the needs
of the target audience, analysis of competitors’ activities, making sure that regulatory compliance
is in place, in depth analysis of the operating environment vis a vis our strengths, weaknesses,
opportunities and threats, develop a laundry product based on the outcome of the research,
source raw materials, produce a prototype, ensure quality assurance testing, refining and final
production. It will also take into account product branding/packaging, marketing strategies,
pricing, promotional activities and distribution channels to reach the target audience without delay
and ensure product availability. After the launch, the project will extend further to monitor product’s
performance, gather feedback for possible improvement.
This project does not include: building or sourcing for Warehouse, procuring delivery Trucks.
Deliverables:
The project will deliver the following key deliverables:
S/N
Deliverable
Outcome
1
Market research
Kick-off meeting, project charter
Analysis on Target
Potential Competitors.
2
Certificate of regulatory approval and compliance This will enable us to proceed with
the project.
3
Prototype
Create prototype of product for
stakeholders’
assessment
and
feedback.
4
Laundry detergent
The product to meet the needs of the
target audience.
5
Launch of product
Create awareness of the product and
introduce it to the target audience.
6
Distribution channels
Availability of products to target
audience.
7
Post-launch performance evaluation
Feedback
from
Audience,
customers
for
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improvement.
The project stakeholders include:
Stakeholder
Name
Project Manager
Ngozi
Project Sponsor
Edresa Nig. Ltd. (Andrew)
Research & Development Officer
Reg
Project Supervisor
Donald
Finance Director
Annabel
Product Manager
Paul
Marketing Manager
Tony
Quality Assurance Officer
Tessy
Legal Officer
Monalisa
Human Resource Officer
Queen
Constraints:
The project will operate within the following constraints:
S/N
Constraint
Impact
1
Inability to obtain the necessary This will impact the project if approval is
regulatory approval and compliance not obtained.
2
Cost of raw materials
The high cost of raw materials can affect
the quality and quantity of the final
product.
3
Unavailability of raw materials
Unavailability of raw material can impact
production of the final product.
4
Scarcity of Forex
Scarcity of foreign exchange
negatively impact the final product.
5
Rising cost of Diesel
The cost of Diesel is skyrocketing, This
will impact the total cost of production and
can
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consequently the price of the product.
Assumptions:
The project is based on the following assumptions:
S/N
Assumptions
Impact
1
Regulatory approval will not delay
Project cannot commence without
approval
2
Forex will be sourced easily @ N1000 to
a dollar
Increase in cost of project
3
Cost of materials will remain stable over
time
The project cost will be affected.
4
Cost of diesel will increase at a very high Increase in overall running cost.
rate
5
Equipment will run at optimal capacity
Project will be delivered as planned
Risks:
The project involves the following identified risks:
S/N
Risk
Impact
Mitigation
1
High inflation
Due to rise in inflation, the Add extra 20% of cost of
cost of materials will materials
generally increase
2
Equipment breakdown
Delay in production.
Overall Equipment before
commencement
of
project.
Roles and Responsibilities:
S/N
Role
Responsibility
1
Project manager
Responsible for planning, coordination
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and monitoring of the project
2
Project Sponsor
Provides funds
Responsible for procuring ingredients and
cooking the dish
3
Research & Development Officer
Carry out research, report findings and
development product to meet identified
needs of target audience
4
Project Supervisor
monitoring budgets and costs, handling
calls and correspondence, purchasing
materials
according
to
project
requirements, liaising with suppliers and
contractors, and participating in managing
the schedules and activities of other team
members.
5
Finance Director
Disburse funds
management.
as
approved
by
6
Product Manager
Understanding and representing user
needs. Monitoring the market and
developing competitive analyses. Defining
a vision for a product. Aligning
stakeholders around the vision for the
product. Prioritizing product features and
capabilities.
7
Marketing Manager
Gather and analyze information to identify
new markets and customers, demand for
products, and efficacy of existing
marketing campaigns and strategies.
Conducts
market
research,
sales
forecasting, and strategic planning to
assess and ensure the sale and
profitability of products
7
Quality Assurance Officer
Develop quality standards, conduct tests
and identify issues in the production of our
products. Work with the team to ensure
our final product meet our organization's
standards
8
Legal Officer
Process and obtain regulatory approval
and sort out compliance issues.
9
Human Resource Officer
Project Team recruitment, training when
the need arises.
Edresa Nigeria Limited
Project Manager:
Ngozi has been appointed as the project manager and is responsible for overall project
coordination, leadership, and decision-making. The project manager will ensure effective
communication, stakeholder engagement, and successful project execution.
Approvals:
This project charter requires the following approvals:
Project manager: ___________________________________________
(Name, signature & Date)
Once approved, this project charter will serve as the guiding document for the Product Launch
project, providing a clear direction and alignment to all project stakeholders.
Edressa Nigeria Limited
November 20, 2023
PROJECT SCOPE STATEMENT
Edresa Nigeria Limited
Edresa Nigeria Limited
Product Launch Project Scope Statement
Project Overview:
The Product Launch project aims to develop a product and introduce it into the market. It is an
initiative to make a quality laundry product that will be gentle on fabrics, gentle on the skin,
affordable, and meet the needs of the target audience. It is an avenue to create awareness about
the product, emphasizing its benefits to consumers, reach a large audience and record huge
sales. The project will deliver quality environmentally friendly laundry detergent to consumers at
a reasonable price, ensure product availability at all times and help reduce the unpleasant
environmental impact of other products.
KEY ELEMENTS OF THE PROJECT SCOPE STATEMENT:
Project Objectives:
1. To carry out market research to identify the target audience, their needs and expectations.
2. To identify competitors, their activities and how to beat competition with our product offering.
3. To develop a product in line with the needs of the identified audience, bearing in mind the
activities of competitors.
4. To produce a cost-effective product and ensure it is affordable to the target audience.
5. To make a product that washes clean, gentle on fabrics, soft on skin and environmentally
friendly.
6. To create awareness about the product.
7. To showcase the product’s differentiating features/benefits to the target audience.
8. To drive sales and gain 30% market share within 12 months of product launch.
9. To maximize the impact of the product on the long-run and establish a strong presence.
10. To monitor after launch performance, gather feedback for possible improvement.
Deliverables:
1. Market research, kick-off meeting, project charter: Analysis on Target Audience, Potential
Competitors.
2.Certificate of regulatory approval and compliance: This will enable us to proceed with the project
3. Create prototype: Create prototype of product for stakeholders’ assessment and feedback.
Edresa Nigeria Limited
4. Laundry detergent: The product to meet the needs of the target audience.
5. Launch of product: Create awareness of the product and introduce it to the target audience.
6. Distribution channels: Availability of products to target audience.
7. Post-launch performance evaluation: Feedback from customers for improvement.
Project Boundaries:
The project will focus on developing a product and introduce it into the market. It is an initiative to
make a quality laundry product that will be gentle on fabrics, gentle on the skin, affordable, and
meet the needs of the target audience. It is an avenue to create awareness about the product,
emphasizing its benefits to consumers, reach a large audience and record huge sales. The project
will deliver quality environmentally friendly laundry detergent to consumers at a reasonable price,
ensure product availability at all times and help reduce the unpleasant environmental impact of
other products.
The following aspects are out of scope for this project:
1. Building or sourcing for Warehouse
2. Procuring delivery Trucks
[Assumption 1]: [State the assumption and its potential impact on the project]
[Assumption 2]: [State the assumption and its potential impact on the project]
[Assumption 3]: [State the assumption and its potential impact on the project]
Constraints:
[Constraint 1]: [Describe the specific constraint and its impact on the project]
[Constraint 2]: [Describe the specific constraint and its impact on the project]
[Constraint 3]: [Describe the specific constraint and its impact on the project]
Stakeholders:
[Stakeholder 1]: [Describe the role and importance of the stakeholder]
[Stakeholder 2]: [Describe the role and importance of the stakeholder]
[Stakeholder 3]: [Describe the role and importance of the stakeholder]
Project Approach:
The project will follow Agile methodology.
Key project management methodologies, such as [mention specific methodologies], will be
utilized.
Acceptance Criteria:
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The project deliverables will be considered acceptable based on the following criteria: [list the
specific criteria or standards].
Change Control:
All proposed changes to the project scope must go through a formal change control process.
Change requests will be evaluated based on their impact, feasibility, and alignment with project
objectives.
Exclusions:
The following items are explicitly excluded from the project scope: [list any items that are not
included in the project scope].
This Project Scope Statement represents a shared understanding of the project's objectives,
boundaries, deliverables, and constraints. It will serve as a reference for project planning,
decision-making, and managing stakeholder expectations.
[Your Company Name]
[Date]
WBS
Project: Launching a new Laundry Detergent
Project Deliverable: New Laundry Detergent
1.1 Idea Generation and Market Research:
1.1.1 Generate product ideas based on market trends, customer feedback, and internal
Edresa Nigeria Limited
brainstorming.
1.1.2 Conduct market research to understand customer needs and preferences.
1.1.3 Analyze competitor products and identify gaps in the market.
1.2 Concept Development and Testing:
1.2.1 Develop a detailed concept of the product including its features, benefits, and unique
selling proposition.
1.2.2 Test the product concept with potential customers to gather feedback.
1.2.3 Refine the product concept based on the feedback received.
1.3 Business Analysis:
1.3.1. Evaluate the financial feasibility of the product.
1.3.2 Estimate costs of production, marketing, and distribution.
1.3.3 Forecast sales and profit margins.
1.4 Product Development:
1.4.1 Design and develop a prototype or sample of the product.
1.4.2 Test the product for quality, safety, and performance.
1.4.3 Make necessary modifications to the product design based on testing results.
1.5 Market Testing:
1.5.1 Launch the product in a limited area to test market response.
1.5.2 Gather customer feedback and make any necessary adjustments to the product or
marketing strategy.
1.6 Commercialization and Launch:
1.6.1 Plan and execute a product launch campaign including advertising, public relations, and
promotional activities.
1.6.2 Distribute the product through selected channels.
1.6.3 Monitor sales and customer feedback post-launch.
1.7 Post-Launch Review and Improvement:
1.7.1 Analyze sales data, customer feedback, and market response.
1.7.2 Identify areas for improvement and make necessary changes to the product or marketing
strategy.
1.7.3 Plan for future iterations or extensions of the product.
PROJECT SCHEDULE
Here's the project schedule presented in table form:
Edresa Nigeria Limited
Task Task Name
ID
Start Date
End Date
Duration
1.
Market research/Report
2/1/2024
31/1/2024
30 days
2.
Regulatory approval and 2/1/2024
compliance
31/3/2024
90 days
Project closure
7/10/2023
7 days
3
10
1/10/2023
Note: The above project schedule is a sample and should be customized based on the specific
tasks and durations of your project. It provides a visual representation of the project timeline,
including the start dates, end dates, and durations for each task. Remember to create another
table to report the actual start and end time and duration for each project stage.
PROJECT BUDGET
Cost Element
Cost N
Edresa Nigeria Limited
Direct costs
-Labour
25,000,000
-Equipment
145,000,000
Indirect Cost
-overhead
15,000,000
Contingency reserves
50,000,000
Risk Mgt
12,000,000
Procurement costs
18,000,000
TOTAL PROJECT BUDGET
265,000,000
Remember to record every expenditure against each cost in a separate table as well.
PROJECT COMMUNICATION PLAN
Project Name: Edresa Nigeria Limited Software Implementation Project
Project Manager: Ngozi Isu
Date: 14/9/2023
Edresa Nigeria Limited
Stakeholder Analysis:
Identify project stakeholders, their roles, interests, and communication requirements.
Classify stakeholders based on their level of influence and importance.
Communication Objectives:
Ensure stakeholder engagement and alignment throughout the project.
Facilitate effective collaboration and coordination among project team members.
Provide timely and accurate project updates and information.
Address and resolve any issues or concerns promptly.
Communication Channels:
Regular team meetings: Weekly project status meetings with the project team.
Email updates: Periodic email updates to stakeholders highlighting project progress, milestones,
and key decisions.
Project management software: Utilize a project management tool for document sharing, task
assignments, and team collaboration.
Stakeholder meetings: Conduct meetings with key stakeholders as needed to discuss project
status, risks, and upcoming deliverables.
Status reports: Prepare and distribute regular status reports to stakeholders summarizing project
progress, issues, and upcoming activities.
Communication Frequency:
Project Team Meetings: Weekly on Tuesdays at 10:00 AM.
Stakeholder Updates: Monthly email updates and quarterly stakeholder meetings.
Status Reports: Bi-weekly status reports are distributed every other Friday.
Message Content:
Project updates: Progress updates, milestones achieved, and upcoming activities.
Risks and issues: Communicate identified risks, mitigation strategies, and actions taken to
address issues.
Key decisions: Share important decisions made during the project and their impacts.
Change management: Communicate any changes to project scope, schedule, or requirements
and their implications.
Escalation and Issue Resolution:
Escalation Process: In case of critical issues or conflicts, escalate to the project manager for
resolution.
Communication Channels for Escalation: Email communication with the project manager or
scheduled meetings for urgent matters.
Feedback Mechanisms:
Solicit regular feedback from stakeholders through surveys or dedicated feedback sessions.
Encourage stakeholders to provide input, suggestions, and concerns regarding the project.
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Review and Update:
Regularly review the communication plan to ensure it aligns with project needs and stakeholder
requirements.
Update the plan as needed based on project circumstances or stakeholder dynamics changes
RISK REGISTER
Risk
ID
Risk
Description
Risk
Category
R001
Delay
in Procurem
Supplies
ent
Probability Impact
Risk
Rating
Risk
Response
Strategy
Responsible
Party/Owner
Low
6/20
Avoid
Supply-chain
manager
High
R002
Note: The above risk register template provides the basic structure for capturing and managing
project risks. Each row represents a specific risk, and the columns include the risk ID, risk
description, risk category, probability, impact, risk rating, risk response strategy, responsible
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party, and status. You can populate the template by filling in the appropriate information for each
risk identified in your project. Additionally, you may customize or add more columns to suit your
specific project needs, such as risk triggers, risk response actions, or risk mitigation plans. Market
Analysis
BUSINESS CASE
Title: Business Case for [Project Name]
Executive Summary
Project Description
Business Objectives
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Market Analysis
Benefits and Value
Cost Estimation
Risk Assessment
Financial Analysis
Implementation Plan
Stakeholder Analysis
STAKEHOLDER ANALYSIS SAMPLE
Project: Construction of a New Shopping Mall
Step 1: Identify Stakeholders
1. Local Government Officials: They have the authority to approve building permits and
zoning regulations. They are concerned about the project's compliance with city planning
and regulations.
2. City Residents: The local community will be directly impacted by the mall's construction.
Some residents might be in favor of the project due to increased job opportunities and
shopping convenience, while others might be concerned about increased traffic, noise,
and potential environmental impacts.
Edresa Nigeria Limited
3. Environmental Activists: They are concerned about the ecological impact of constructing
a shopping mall, particularly if it affects green spaces, wildlife, or water bodies.
4. Retail Business Owners: Existing shop owners might have mixed feelings. Some could
see it as an opportunity to attract more customers, while others might worry about
increased competition and potential negative effects on their businesses.
5. Construction Companies: They have a vested interest in securing the construction
contract for the mall and ensuring the project's successful completion.
6. Local Employment Agencies: They see potential job opportunities for the community
during the mall's construction and afterward, in the retail outlets and services.
7. Investors and Developers: They have financial interests in the project's success and the
return on their investments.
8. Transportation Authorities: They are concerned about managing the potential increase in
traffic around the mall area and its impact on existing transportation infrastructure.
9. Local NGOs: Non-governmental organizations might be interested in advocating for
community interests, environmental preservation, or fair labor practices during
construction and operation.
10. Media: Local newspapers, TV stations, and online news platforms have an interest in
covering the project's development and its impact on the community.
Step 2: Analyze Stakeholders
For each stakeholder identified, analyze their level of influence and interest in the project. Use a
simple matrix to categorize stakeholders into four groups:
1. High Influence, High Interest: Engage actively, involve in decision-making, and keep them
informed regularly. (e.g., Local Government Officials, City Residents, Investors and
Developers)
2. High Influence, Low Interest: Keep them informed but avoid overwhelming them with
details. (e.g., Transportation Authorities, Construction Companies)
3. Low Influence, High Interest: Keep them satisfied by addressing their concerns and
providing updates. (e.g., Retail Business Owners, Local NGOs, Local Employment
Agencies)
4. Low Influence, Low Interest: Monitor these stakeholders but don't spend excessive effort
on communication. (e.g., Media)
Step 3: Develop Engagement Strategies
Based on the stakeholder analysis, create appropriate engagement strategies for each group. For
instance:
Edresa Nigeria Limited
1. Regular town hall meetings and consultations with local government officials and city
residents.
2. Environmental impact assessments and public consultations for addressing concerns
raised by environmental activists.
3. Engaging retail business owners through surveys or meetings to understand their specific
needs and address concerns.
4. Ensuring transparent communication with investors and developers regarding project
progress and financial implications.
5. Collaboration with transportation authorities to develop a comprehensive traffic
management plan.
Step 4: Maintain Ongoing Communication
Throughout the project, maintain ongoing communication with stakeholders, keeping them
informed about project updates, addressing their concerns, and seeking feedback when
necessary. Effective stakeholder management is crucial for project success and minimizing
potential risks or roadblocks.