Nelly Waweru

NELLY WAIRIMU WAWERU Eastern Bypass, Kamakis, Ruiru, Kiambu County, Kenya Tel: - | E-mail:- Career Profile Summary Versatile Administrative & Executive Virtual Assistant with multi-industry experience across publishing, luxury travel, finance, and B2B sales/marketing. Proven record in CRM management, lead generation and appointment setting, email marketing automation, and project coordination. Skilled at building repeatable workflows, improving client communication, and delivering measurable results under tight timelines. Known for high attention to detail, problem solving, and clear, professional communication with stakeholders at all levels. Key Skills & Competencies • • • • • • • • • Executive & Administrative Support; Calendar/Inbox Management; Documentation CRM & Databases: HubSpot, Zoho, Oracle CRM (bank), Safari Office; list hygiene; pipeline upkeep Lead Generation & Appointment Setting: Apollo, Hunter; cold calling; objection handling; follow-ups Email Marketing & Automation: MailerLite, Brevo; Klaviyo (flows/segments); basic HTML edits Marketing Ops: audience segmentation; UTM basics; reporting; A/B testing; copy editing Travel Ops: luxury safari itinerary drafting; pricing updates; supplier coordination; client comms Publishing Ops: launch coordination; metadata checks (basics); newsletter & audience growth Project Management & Collaboration: Trello, Asana, Notion, Slack, Google Workspace, Microsoft 365 Research & Data: web research; data cleanup; spreadsheets; SOP creation; QA reviews Achievements • Generated 100+ leads/day and booked 7+ qualified meetings/week for a medical supplier via Apollo/Hunter + cold calling, enabling a full CEO meeting calendar. • Built email drip and follow-up sequences that increased engagement by 25% and improved reply rates by 20% across client campaigns. • Coordinated publishing launch campaigns that lifted newsletter open rates by 12% and CTR by 8%, with +25% event/launch participation. • Processed 150+ banking transactions daily with 100% compliance, resolved 25+ client disputes/day in Oracle CRM, and opened 15+ new accounts weekly while cross-selling 3+ products. Professional Experience Administrative Virtual Assistant — Shadow Cottage Press | Jun 2022 – Present (Remote) • Built and ran email campaigns (Klaviyo/MailerLite) that raised launch open rates by 12% and CTR by 8%; improved reader engagement by 15%. • Coordinated launch calendars, author updates, and promo assets; increased launch/event participation by 25%. • Implemented CRM tracking and automated reminders; reduced missed follow-ups by 30% and sped up response times by 40%. • Researched and qualified 200+ influencer/partner contacts to expand reach and collaboration opportunities. Appointment Setter & Lead Generation Specialist - Asian Medical | Jan 2025 – Jul 2025 (Remote) • Generated and qualified 100+ leads/day using Apollo and Hunter; verified decision-maker contacts and enriched records. • Conducted 20+ cold calls/day across Kenya and East Africa, handled objections, and nurtured interest to next steps. • Booked 7+ qualified meetings/week for the CEO with priority prospects; maintained reminders and show-up follow-ups. • Designed and automated a drip campaign (introductions, benefits, case highlights) that boosted prospect engagement by 25%. Growth & Admin Intern — Your Luxury Safaris, Tanzania | Feb 2025 – Aug 2025 (Remote) • Drafted personalized safari itineraries and quotes; supported client follow-ups in Safari Office to improve response and conversion rates. • Updated seasonal lodge pricing and supplier details across two systems with 100% accuracy for client-ready proposals. • Wrote and refined accommodation/activity descriptions to align with luxury brand tone and improve client clarity. • Migrated 500+ entries into two new websites with minimal errors; created simple SOPs for repeat updates. Freelance Virtual Administrative Assistant & Social Media Manager — Upwork | Apr 2021 – Present (Remote) • Executed multi-channel outreach generating 15+ qualified leads/month; scheduled discovery/intro calls to de-risk sales cycles. • Built simple CRMs and pipelines (HubSpot/Zoho), improving visibility and reducing lead drop-off; standardized follow-up cadences. • Wrote cold email templates and structured follow-ups that lifted response rates by 20%; created weekly activity/reporting trackers. • Coordinated content calendars and scheduled posts; increased client social reach by 30%. Relationship Officer — Equity Bank Limited, Kenya | Jan 2022 – Dec 2024 (On-site) • Processed 150+ daily cash and non-cash transactions (forex, deposits/withdrawals, local/international transfers) with 100% regulatory compliance. • Resolved 25+ client disputes/day using Oracle CRM; lowered escalations and improved satisfaction through fast triage and clear updates. • Managed local/international money transfers, cash/check deposits, and reconciliation handoffs to head office. • Opened 15+ new accounts weekly; cross-sold 3+ products (savings, mobile banking, insurance) on average; supported targeted field marketing. Education Bachelor of Arts in Urban and Regional Planning (with IT) – Maseno University Certifications: Sustainability/ESG & Blue Economy (2024), ISO 14001:2015 Environmental Management System (2024)