Nelly Waweru

LinkedIn Content Calendar: Nelly’s VA Journey (2 Months) Posting Frequency: 3x per week (Monday, Wednesday, Friday) Month 1: The Transition & Lessons Week 1 Mon: I quit my 9–5 and started from scratch (as a VA) Format: Story post CTA: “Thinking of freelancing? What’s stopping you?” Wed: 3 tools I wish I knew earlier as a beginner VA Format: Tips/Carousel CTA: “Tag a beginner VA who needs this” Fri: Let’s talk money: how I handled charging my first client Format: Honest Reflection CTA: “How did you set your first rate?” Week 2 Mon: From confused to confident: my first month as a VA Format: Timeline-style story CTA: “What surprised you most in your first month?” Wed: Inbox chaos? Here’s how I help clients stay sane Format: Service value post CTA: “Need inbox help? DM me.” Fri: Poll: What’s the biggest struggle in your freelance journey? Format: Poll CTA: “Vote + share your story in comments” Month 2: Growth, Grit & Systems Week 3 Mon: Why I love systems—and why clients thank me for them Format: Client story + value CTA: “What’s one system you can’t live without?” Wed: Social Media for clients: What works vs what wastes time Format: Tips post CTA: “Share your favorite scheduling tool below” Fri: The ugly side: what no one tells you about freelancing burnout Format: Vulnerable story CTA: “Ever hit that wall? Let’s talk about it” Week 4 Mon: My go-to tools as a VA: Trello, Notion, Mailchimp + more Format: Toolkit post CTA: “Want a free template? Comment ‘TEMPLATE’” Wed: Client red flags I learned to spot (the hard way) Format: Lessons CTA: “Have you dealt with a tricky client?” Fri: Here’s how I organize a chaotic workflow into something that flows Format: Mini case study CTA: “Struggling to stay on top of tasks? DM me” Tips to Drive Traffic & Engagement Hook your readers in the first 2 lines Always include a clear CTA or question Use niche-relevant hashtags like #VirtualAssistant #FreelancerJourney #RemoteWork #WomenInBusiness #SystemsThatWork Engage with others 15–30 mins after posting Tag platforms/tools (Trello, Canva) for reach Share top-performing posts to LinkedIn Stories with polls or question stickers Sample Post Templates Post 1: Story – Quitting 9–5 “This time last year, I was stuck in a 9–5 I couldn’t see myself growing in. I knew I wanted something different, but I had no idea where to start. I googled ‘how to work online’ and stumbled into the world of Virtual Assistance. Fast-forward to today—I’ve worked across publishing, e-learning, finance, and luxury tourism. I’m learning, growing, and building something I never imagined I could. Scary? Absolutely. Worth it? 100%. Thinking of freelancing? What’s holding you back? Let’s talk.” Post 2: Tools & Tips “If you’re new to the VA world, here are 3 tools I wish I had started using from day one: 1. Trello – for organizing everything 2. Mailchimp – to run simple email campaigns 3. Canva – easy designs that look good fast Bonus: Notion. I was scared of it at first, now I swear by it. What tool changed your workflow the most?” Post 3: Behind the Scenes – Workflow Wins “One of my favorite things as a VA is turning chaos into clarity. A client once told me, ‘I feel like I can finally breathe again.’ All we did was clean up her calendar, automate a few reminders, and set up a Trello board she could actually stick to. Little systems = big relief. If your workflow’s a mess, I’ve got ideas.” This calendar gives you the structure to stay visible, consistent, and relatable—while building authority and trust.