Nelly Waweru

DIGITAL MARKETING PORTFOLIO Nelly Waweru Smart. Strategic. A little bit magic. ABOUT ME Hi, I’m Nelly — a Digital Marketing VA who helps brands grow through content, email, lead gen, and admin support. I blend creativity with execution so your ideas actually get done, with clarity and confidence. Offline? I’m likely reading, scrolling memes, or planning my next travel escape. Let’s make marketing feel effortless — and effective. SKILLS Digital Marketing & Content Creation Email Marketing Social Media Marketing Content creation and editing Lead Generation SEO (In progress) SKILLS Admin Support CRM management (Zendesk, Hubspot, Zoho, Odoo) MS Office Suite and Google Workspace Workflow Optimization (Trello, Asana, Notion, and Slack) Customer Support Inquiry Handling Appointment setting Tech and onboarding support Communication Market research and analysis PREVIOUS WORK Equity Bank LtdKenya Shadow Cottage Press Your Luxury Safaris Relationship Officer Admin Virtual Assistant & SMM Digital Marketing & Growth Assistant Delivered responsive customer Ran email campaigns, Managed client comms, content, service via calls and emails. social media, and reader CRM, and bookings. Helped grow Supported CSR initiatives engagement while visibility, trust, and engagement through student mentorship. improving team workflows through thoughtful messaging and Demonstrated adaptability, via Trello + Google Suite. visual design. attention to detail, and strong communication, contributing to efficiency and client satisfaction. EMAIL MARKETING I design sequences that feel personal and perform. From newsletters to automated journeys, I help brands stay top of mind and in inboxes. ADMIN SUPPORT LEAD GENERATION I use smart tools and smarter targeting to bring in high-intent leads. Consistently hitting 45+ monthly across B2B and B2C. I design client quotes, manage inboxes and calendars, and streamline admin workflows using tools like Safari Office, Google Workspace, HubSpot, and Trello. I support smooth operations with strong attention to detail and efficiency. CUSTOMER SUPPORT I provide fast, reliable customer support via email and live chat, improving response times by 25%. Using HubSpot, I streamline onboarding, resolve tech issues, and ensure smooth client experiences across industries. CONTENT CREATION Visuals that feel right. Posts that sound human. Tools I use: Canva, CapCut, and AI magic (ChatGPT, Perplexity) to keep content fresh. CLIENT TESTIMONIALS Digital Marketing Agency She’s proactive and efficient and anticipates our needs before we ask. Her skills with tools like Trello, Slack, and Google Workspace keep our team in sync and on track. Client, Upwork I’ve had the pleasure of working with Nelly on several administrative projects, and they’ve consistently exceeded expectations. Their proactive approach and ability to anticipate needs make them an invaluable part of any team. Client, Upwork Publisher, Shadow Cottage I’ve worked with many VAs, but Nelly stands out for her efficiency and reliability. She handled my administrative tasks flawlessly, from data management to client communication. Her organizational skills freed up my time, allowing me to focus on growing my business. Her expertise with MailerLite, MailChimp, and Bookfunnel has been invaluable in managing our book launches. She handles the technical side so I can focus on my authors and readers. THANK YOU ...for exploring my work. I’m passionate about helping teams grow through smart marketing and reliable support. If you’re building something impactful, I’d love to be part of it. LET’S CONNECT-- Nairobi, Kenya