Nayyab Zubair

Nayab Zubair- |-| LinkedIn EDUCATION Lahore University of Management Sciences Sept 21 - May 25 BSc. (Honours) Economics, Minor in Psychology PROFESSIONAL EXPERIENCE Unilever - Internship in Customer Development ​ Jun 24 – Aug 24 Market Research & Product Portfolio Development: ●​ Conducted field research across 3 distributors and 4 modern trade accounts, engaging 200+ shoppers and stakeholders to analyze purchasing behavior, pricing sensitivity, and market trends. ●​ Built an extensive competitor portfolio of 40+ products, identifying pricing gaps and white spaces, leading to 3 strategic recommendations for market positioning. ●​ Discovered a 12% shift toward local brands post-boycott by executing a 2,000+ respondent survey across 11 key accounts. ●​ Analyzed a 5% sales decline for Knorr due to local competition, creating a recovery plan using quarterly sales data. ●​ Designed a high impact visual presentation (Canva/PPT) to showcase findings, proposing shopper centric strategies (e.g., customized in-store activations, discount targeting). DIGITAL MEDIA AND CONTENT Social Media Manager | LUMS Adventure Society & Sports Society Oct 2021- May 2025 ●​ Managed Instagram pages with regular content planning, posting, and reel creation using Canva and CapCut. ●​ Created posters and invites for on campus events, increasing engagement by 2x. ●​ Built publicity campaigns shared campus wide and on LDF (12,000+ members). ●​ Created and maintained Linktree pages for event registration and promotion ●​ Grew engagement by 20% for Sports Society LUMS via targeted content. ●​ Managed LUMS Adventure Society’s Instagram, increasing trip sign ups by 40%. Video Editing and Film Oct 2023- May 2025 ●​ Took 2 university level film courses focusing on storytelling, editing, and camera work. ●​ Edited 5 short films and shot 2 as cinematographer, applying cinematic and technical concepts. ●​ Shot and edited a documentary on Pakistani Kathak dancer Zakria Iqbal, capturing unfiltered backstage moments. RESEARCH PROJECTS AND CONTENT WRITING ●​ Educational Scope in Pakistan: A paper on current conditions and problems with plausible solution in future policies ●​ STATA Project: Analyzed the impact of Watta Satta on women’s welfare, examining violence and mental health trends using regression models and data visualization. ●​ Loreal Brandstorm: Proposed a digital platform where women can connect, personalize Kerastase products, and access hair care insights from experts. ●​ Senior Thesis: research paper exploring sustainability, emissions, and climate adaptation challenges using case studies and stakeholder interviews. ●​ Written multiple essays, opinion pieces, and research articles during university across topics including education, agriculture, gender, and media. ●​ Created blog style captions, promotional writeups, and event descriptions for LUMS societies’ social media platforms. SKILLS Technical:STATA, MS Office, Canva, daVinci Resolve, Capcut, Photoshop, PPT. Interests: Trekking (Rush Peak 5100m), Cinematography (filming and editing), Sketching, Writing.