Nayyab Zubair

I'm a Social Media Manager and Content Creator with a strong background in digital storytelling, brand engagement, and market research. Over the past few years, I’ve managed high-performing Instagram pages for student societies, doubling engagement through strategic content planning, reel creation, and targeted promotions.

I’ve interned at Unilever in Customer Development, where I conducted extensive field research, built a 40+ product competitor portfolio, and presented actionable strategies for regaining market share post-boycott — all supported by in-depth consumer insights and sales data.

Alongside social media, I have hands-on experience in film and video production. I’ve edited five short films, shot two as cinematographer, and produced a documentary on a Pakistani Kathak dancer, applying techniques in visual storytelling, color grading, and documentary editing.

With proficiency in Canva, CapCut, DaVinci Resolve, and a knack for writing, I blend analytical research with creativity to build campaigns, content, and projects that connect with diverse audiences. I thrive in fast-paced environments and love bringing brands and stories to life — whether through data, design, or digital media.