Nathan Anisi

Curriculum Vitae - Nathan Anisi Telephone: Email: Current Location: Mobile: --Toronto, Canada Skills Summary • • • • • • • • • • • • • • • • Bachelor of Commerce Degree (Marketing & Information Systems double major) Team oriented. Strong communication, interpersonal, and presentation skills Excellent attention to detail A self-motivated and organised professional Strong leadership skills; able to prioritise, and make sound decisions quickly while maintaining a focus on the bottom line Exemplary problem-solving skills; able to identify problems and implement corrective processes Quick learner; ability to learn on the fly Content Management System and Customer Relationship Management experience Scrum methodology experience Social media/digital content advertising and marketing strategy • Copywriting experience Strong banking/financial knowledge Reporting and analysis Business and commercial acumen Tech and social media savvy Educational background in marketing, business development, and project management Proficient in the following: • HTML & CSS • Microsoft Office/365 • Adobe Photoshop • Salesforce Social Studio • Hootsuite • Facebook Business Manager • Google G Suite • Mailchimp • Shopify Tertiary Education Bachelor of Commerce (Marketing/Information Systems Major) of Auckland *Graduated October 2013* 2011 – 2013 The University Bachelor of Business (Information Systems, Retail) University of Technology *Transferred to The University of Auckland* 2009 – 2010 Auckland Recent Work Experience WASD Gold Managing Partner • • • • • • December 2018 – Present Managing the day-to-day operations of the WASD Gold online store Regular communication and negotiation with overseas suppliers and social media influencers Creating content and management of social media channels for WASD Gold Creation and maintenance of advertising campaigns via Google Ads Keeping up to date and monitoring technology, gaming and social trends Communicating with customers via various online channels, understanding their needs and taking the appropriate steps to resolve matters ASB Bank December 2012 – September 2015, April 2016 – August 2018 E-Customer Service Representative • • • • • • • • • • • • • Building, growing and managing online communities that engage our customers in a conversation and introduce our content to be shared and talked about Managing the ASB social channels daily (Facebook, Twitter, Blog) Identifying potential reputational or brand issues or opportunities and escalating as appropriate Keeping abreast of the constant technology and social changes across the social, mobile and digital platforms Providing customers with appropriate information and/or forward enquiries to the relevant specialist or appropriate channel (Mainly through Facebook, Blog and Twitter channels) Resolving/satisfying customer needs, problems and concerns within the bounds of laws, policy and procedures Corresponding with departments all over ASB to resolve social media enquiries/complaints Achieving and exceeding set targets and performance measures in productivity, Customer Service and sales to ensure service delivery Making regular changes/improvements to ASB’s social media processes Building an understanding of our customer needs and make decisions as to which products and services to promote Providing customer service through other digital channels: unsecure email, FastNet Classic secure messaging, ASB Virtual Branch Providing customer service over the phone Processing Home Loan applications and assigning them to the appropriate department WooHoo NZ Tax Refunds Social Media Specialist • • • • • • • • • October 2015 – December 2015 Managing the social media marketing strategy for WooHoo NZTR Execution of all social media activities Communicating in a professional, but unique social media “voice” directly aligned with our brand and product positioning Creating social media campaigns and calls-to-action that drive target customers to the WooHoo NZTR website Conduct competitive analysis studies on client competitors, using digital footprint analysis Provide social media analysis and recommendations in coordination with elements and structure of websites and web pages Lead for sponsorships with the SKYCITY NZ Breakers and the Crusaders Creation of weekly internal newsletter for WooHoo NZTR Provide recommendations and execute/manage strategies for content development in coordination with social media goals • • • • • • Help create and support marketing content to socialise and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers) Develop and implement link building campaigns Develop, manage and execute communication/content strategies via social communities in coordination with client goals Research and administer tools in support of our social media strategy Monitor and evaluate web analytics dashboards and reports in order to develop and recommend social media strategies Communication to team and management on project development, timeline and results Referees [Name] Kevin Sutton [Position] Head of Contact Centre Online Business and Support [Organisation] ASB Bank [Phone number] - [Email address]-[Name] Sepa Bridges [Position] Team Manager – FastNet Business Helpdesk [Organisation] ASB Bank [Phone number] - [Email address]-[Name] Matthew Hadrup [Position] Multi-Channel Team Manager [Organisation] ASB Bank [Phone number] - [Email address]-[Name] Simone McCallum [Position] Head of Corporate Content and Social Media [Organisation] ASB Bank [Phone number] - [Email address]-