Nathalie Sundelin

Nathalie Sundelin ABOUT ME I am a results-driven professional with a proven ability to develop and execute sales and digital marketing strategies that drive growth and build strong brand presence. With extensive experience in managing multi-channel campaigns, fostering strategic partnerships, and optimizing both B2B and B2C channels, I excel in dynamic settings where creativity, adaptability, and analytical thinking are key. I am passionate about building meaningful connections, enhancing customer experiences, and consistently delivering measurable success. +46 --Stockholm, Sweden SKILLS & PROFICIENCIES International Sales & Market Expansion Digital Marketing & Social Media Strategy Brand Development & Management Influencer & Community Engagement B2B & B2C Sales Management Wholesale Partnership Development E-commerce Optimization Project Management & Event Coordination Data Analysis & Performance Reporting Content Creation & Storytelling CRM & Customer Relationship Management Digital Advertising & Paid Campaigns (Facebook, Instagram) Strong Communication & Negotiation Skills Multi-lingual: Fluent in English and Swedish As a strategic thinker, I thrive in environments that present new challenges and opportunities for growth. I am passionate about continuously expanding my knowledge and leveraging that expertise to deliver impactful results. I am committed to optimizing the customer experience, resolving complex issues, and ensuring timely, effective solutions. A quick learner with a strong adaptability to changing markets, I consistently exceed sales targets, drive business growth, and build lasting client trust. My goal is always to deliver value that not only meets but exceeds expectations, ensuring mutual success for both clients and the organization. EDUCATIONAL BACKGROUND INTERNATIONAL SALES AND MARKETING, STOCKHOLM, SWEDEN August 2016 – June 2018 Courses: Sales, Marketing, Digital marketing, Rhetoric, B2B, Internship period 1, Project management, Business law, Business English, International sales, Diploma project, Internship period 2 HEMPSTEAD HIGH SCHOOL, TEXAS August 2013 – June 2014 ELEMENTARY AND MIDDLE SCHOOL, STOCKHOLM- Nathalie Sundelin +46 --Stockholm, Sweden WORK HISTORY Tokyo James Sniph AB Social Media & Digital Strategy Manager Sep 2022 - Dec 2024 Developed and executed digital strategies to increase brand visibility and engagement across global markets (USA, Europe, UK, Africa, Asia). Led multi-channel social media campaigns, creating content, managing community engagement, and partnering with influencers to boost brand awareness. Managed the brand’s digital content calendar, ensuring consistent messaging across all social media platforms. Optimized paid social campaigns (Facebook, Instagram) to drive online sales and traffic, consistently achieving ROI and performance goals. Monitored trends and competitor activity, adjusting campaigns based on insights to maintain a competitive edge. Built relationships with key influencers and ambassadors, expanding brand reach and driving advocacy. Collaborated with e-commerce teams to align social media strategies with sales goals, enhancing conversion rates. Analyzed social media and website metrics to optimize campaigns and report key performance results to leadership. Worked closely with design and PR teams to ensure cohesive brand messaging across digital platforms. Executed email marketing campaigns, driving repeat business and optimizing segmentation for higher engagement. Created digital strategies for pop-ups and product launches, generating buzz and increasing event participation. Managed digital ad budgets, optimizing spend to meet objectives while staying within financial targets. Country & UK Sales Manager Feb 2021 - Sep 2022 Spearheaded Sniph’s entry into the UK market, managing the overall sales strategy and driving both wholesale and direct-to-consumer (B2C) growth. Developed and executed a comprehensive sales plan, securing key wholesale partnerships with high-end retailers and e-commerce platforms to establish Sniph’s presence in the UK. Launched and managed Sniph’s B2C operations, growing the subscription base through targeted digital marketing, local partnerships, and promotional campaigns. Negotiated and closed strategic wholesale deals, expanding distribution channels and increasing brand awareness in major UK retail outlets. Led the implementation of localized marketing and sales initiatives, adapting Sniph’s Swedish brand identity to resonate with the UK market, driving sales growth. Built and maintained relationships with key retail partners, ensuring product placement and visibility while managing stock levels and order fulfillment. Drove e-commerce growth, optimizing Sniph’s UK website and user experience, contributing to a 15% increase in online subscription sales. Coordinated successful pop-up events and brand activations, elevating Sniph’s visibility and engaging with new customers across high-traffic locations in the UK. Monitored sales performance, identifying opportunities to refine strategies and optimize sales across both wholesale and B2C channels. Managed client relationships and provided after-sales support, ensuring high customer satisfaction and repeat business for both retail partners and direct customers. Nathalie Sundelin +46 --Stockholm, Sweden WORK HISTORY Stockholm Fashion District Showroom & Membership Sales Manager July 2019 - Feb 2021 Managed showroom rentals, ensuring Swedish fashion brands leased showroom space for B2B engagement, while optimizing showroom occupancy to meet sales targets. Developed and executed membership sales strategies, recruiting new brands to join the Stockholm Fashion District platform, increasing member growth by 20%. Built and maintained long-term relationships with key retail buyers, designers, and industry professionals, facilitating successful sales meetings and strengthening the district's business network. Coordinated and managed showroom appointments, ensuring effective presentation of collections and facilitating direct sales interactions between designers and buyers. Led showroom marketing efforts, promoting Swedish fashion brands to international buyers through targeted outreach and digital campaigns, elevating brand visibility and interest. Organized and executed B2B events such as fashion showcases and networking sessions, driving traffic to the showroom and enhancing the district’s reputation in the global fashion market. Provided personalized support to brands renting showrooms, advising on strategies to maximize their presence and sales, while ensuring a seamless experience for both brands and buyers. Monitored and reported on showroom occupancy, identifying opportunities to increase rental revenue and enhance the overall showroom experience for members. Built a strong pipeline of potential showroom clients, pitching the benefits of Stockholm Fashion District to emerging and established brands, ensuring continuous growth in showroom bookings. Collaborated with internal teams to ensure the smooth operation of showroom spaces, aligning member needs with available resources and services. REFERENCES Available Upon Request Vanguard Digital Strategy & Content Coordinator June 2018 - July 2019 Supported the execution of digital strategies, focusing on enhancing Vanguard's online presence across corporate platforms like LinkedIn and the company website. Assisted with content creation, including writing and editing articles, blog posts, and case studies to position Vanguard as a thought leader. Managed LinkedIn content, ensuring regular updates, engagement with followers, and promotion of key company initiatives and projects. Conducted market research and competitor analysis, providing insights to inform content and digital strategy decisions. Collaborated with senior management to align content with corporate objectives and ensure messaging consistency. Monitored and reported on digital performance, using analytics to track engagement and optimize content for better reach. Helped manage email campaigns, creating content and monitoring results to improve audience engagement. Assisted with SEO optimization of web content, ensuring improved search rankings for targeted keywords. Supported lead generation efforts through contentdriven campaigns, increasing inbound inquiries. Coordinated content updates on the company website, ensuring information was current and aligned with business goals.