NATASHA THUSU
Digital Experience Consultant
JAKARTA INDONESIA - - ID.LINKEDIN.COM/IN/NATASHATHUSU TWITTER.COM/NATASHA2010T
SUMMARY
Summary: A multi-talented digital consultant with experience in Product development & Service
Design with emphasis on User Experience based on Design Thinking Methodology and
Performance Marketing.
SEA Experience: Indonesia, Singapore and India.
Digital Domain Work Experience: 8 yrs
EXPERIENCE OVERVIEW
Indonesia (2015- Present)
-) - Product management - UX and Digital Marketing experience . Industry experience: Pharma and Healthcare
(2018-till date) - Management Consulting- Performance Marketing & Service Design Consulting . Industry experience
automotive and finance.
Singapore -):
-) - UX Consulting for web projects and user experience using design thinking. Industry: Financial, Healthcare, Trade,
Agriculture, Transport, & Environment:
India -):
Digital Marketing and Lead Management. Industry: Banking and Education:
COMPETENCIES
Account, Relationship & Team Management
Consulting Skills :
Analytical thinking
Research and Insight
User focused Analysis
Assessment and Roadmapping
Qualitative and Quantitative Research
Lead and Facilitate Brainstorming - Divergence and Convergence
Digital Marketing
End-to end digital campaign management
Digital marketing strategy
Channel Effectiveness and KPI Mapping
Best practice benchmarking
In-house trainings
A/B tests
WORK HISTORY
MANAGEMENT CONSULTING MANAGER
ACCENTURE, INDONESIA
MARCH 2018 - TILL DATE
Projects:
1) Largest Automotive Dealer In Indonesia - UX, CX Consulting and
Performance Marketing
2) Leading Automotive OEM - UX-Loyalty Research Study & Concept Testing
3)Leading 2 Wheeler OEM - Lead Management Consulting
4) Financial Client - Customer Experience Strategy
Additional Involvements:
Part of the core team to initiate and design the Innovation Hub for
Accenture, Indonesia.
-------------------------------------------------------------------------------------------Role and Responsibilities - Experience Consulting
Co-facilitate and co-design Vision and concept development workshops
for leadership and working team @Client using leading Design Thinking
Tools like ecosystem, Journey mapping and business canvas.
Conduct Inside-out study:
As-Is assessments including maturity assessment of existing business
processes and operating model.
Conduct business domain interviews for pain point and new
opportunities identification
Persona and as-is journey mapping for experience assessment
Experience assessment of owned digital assets.
Conduct Outside-In Study
Global benchmarking, secondary research & customer interviews.
Provide inputs towards To-Be state and contribute towards the
blueprint.
End-to-End data-driven campaign management for an automotive client.
Lead presentations and engage with clients for work stream related
outputs and deliverables.
Lead qualitative and quantitative user research for Loyalty study
Mentor project team members whenever required.
Role and Responsibilities - Performance Marketing
Assessment of existing digital marketing work practices vs best practices
for content, email and ad platforms.
Coordinate efforts to design content calendar for inbound marketing
Identify and design the next best campaign based on data-driven
propensity model
Identify the right customer segments to be mapped to the identified
campaign.
A/B testing scenarios for Facebook and Google Ads
Leading content and design team through the process of ideation
Designing campaign proposal/brief for agency briefing
Content, visuals and channel selection designed mapped to the users
being targeted.
Daily campaign monitoring and making tweaks to impact the agreed
KPIs.
In-house training for up-skilling
DIGITAL PROJECT CONSULTANT AND
RESEARCH ADVISOR: PT MERCK TBK,
INDONESIA
YDIGITAL ASIA, INDONESIA
Leading market research and analysis for B2B e-commerce business
case.
Designing qualitative questionnaire for market study.
Liaising with cross-functional teams including technical, distribution &
logistics, marketing and operations
SEPT 2017 - FEB 2018
DIGITAL PRODUCT CONSULTANT
THE THINKING MACHINE ASIA, INDONESIA
SEPT 2015 - JULY 2017
Co-design Go-to Market strategy for the B2B ecommerce platform.
Product Development - Healthcare App Hospitap
Product research, competitor research and analysis
Conceptualization, app design in coordination with with the design team
Coordinating app design, development and marketing with the relevant
teams.
Projects:
Hospitap, a healthcare ecosystem mobile app - research and product
development
Mansionly.com, a B2C lifestyle website - product development
Digital Marketing
Imperial Leather, Cussons - Competitor analysis, providing inputs to
social reach strategy.
SR. ACCOUNT MANAGER AND USER RESEARCH
LEAD
DIGITAL BOOMERANG PTE, SINGAPORE
AUG 2010 - AUG 2014
Sr. Account Manager:
Account and relationship management - client & vendor.
Lead kick-off meetings, resource allocation, timeline planning, risk
assessment and mitigation planning.
Coordinate efforts across different teams (content, design, UX and
development).
Design Thinking -UX Consulting
Lead end-to-end design thinking methodology based on Discover,
describe, co-create, test and implement phases.
Lead and analyze qualitative and quantitative interviews
Conduct face- to-face interviews with C-level owners of the project (CE,
PS, DDs).
Design survey, interview and prototype task-based discussion guides and
questions.
Co-design and facilitate client workshops for ideation
Design personas, user journey and ecosystem mapping
ACCOUNT AND CLIENT MANAGEMENT
TECHTRIBE INC-, & E-BUSINESS
INTERACTIVE -) INDIA
NOV 2007 - AUG 2010
End-to-end web campaigns management for lead generation and
account and vendor management
CUSTOMER SERVICE & TRAINING
GE CAPITAL, AMERICAN EXPRESS AND
NEWZEALAND HIGH COMMISSION
MAR 2001 - 2003
Customer Service for cards and collections department
SME at the training department
CERTIFICATIONS & TRAININGS
Research Report Writing, Singapore
Hubspot - Content Marketing Certified
Hubspot - Inbound Marketing Certified
Internal Accenture Training
Advanced Customer Engagement - Call Center Solutions
PSM- Problem Solving Mapping for Campaign Management
In Progress - Service Design Certification
PERSONAL ATTRIBUTES
Keen Learner
Proactive
Team player
People-person
Positive attitude
