NATALIA GIOKA
Athens, Greece • - •-• LinkedIn
SENIOR MARKETING AND BUSINESS DEVELOPMENT LEADER
TEA M LEA DERSHIP | STRATEGY AND SALES METHODOLOGIES
Dynamic, goal driven, long-vision Marketing Leader with demonstrated successes developing strategies to
meet communications and media goals for clients. Experience in planning and launching new digital products
and transferring product and sales knowledge to teams to ensure success. Work across the organization with
business units and senior leadership to conduct business planning and understand the voice of the customer.
Devise strategies to acquire new business and expand existing contracts. Establish infrastructure, systems and
reporting to support the success of the sales organization.
Maintains keen pulse on trends and creates innovation to drive sales growth and lead to industry development
Marketing& Media Management
Account Management
Performance Management
Budget Management (P&L
responsibility)
Marketing& Media Strategy
Communication Strategy
Expert in TV, Print, Radio, Outdoor,
Digital Media
Digital Marketing
Sales Methodologies
Revenue Generation
Team training/coaching
Leadership Development
Expert in presentations/public
speaking
Policy Development and
Implementation
Continuous Improvement
Innovation implementation
Remote Management
ACHIEVEMENTS/AWARDS:
Hand-picked to lead U.M.’s most significant clients:
Bacardi and Mastercard. Owned 60% of the company’s
annual turnover. Managed the team that won the Silver
Award in Ermis Media at the Digital category with
Dewar’s
Client
Management
Led TV Buying of over $8M in annual investment of BGM
OMD and served as the Media Supervisor of the team
Worked collaboratively with
clients’ marketing teams to
ensure alignment with
business goals.
Team Leadership
Leveraged coaching, mentoring
and training to build high
performing teams with strong
retention and engagement.
Market
Expansion
Conducted deep dive
competitive analysis to identify
industry trends and developed
sales strategies and training to
dominate the market.
That won the Bronze Award in Ermis Media for the
participation of Cheetos/Fritolay
Technologies: MRB TGI, Niobe, ABG Arianna, Organotiki,
Bari Focus/Sesame.
Remote working tools: Zoom, Slack, Twist
P R O F E SSI ON A L E XPE RI E N CE
2016 - PRESENT: INDEPENDENT CONTRACTOR
MA RKETING & B U S I NE S S D E V E L O P M E N T D I R E C T O R
Accountable for communications planning and business development of significant local and international clients. Drives client
success by leading communications strategies, competitive analysis, and strategic planning in offline and online media. Collaborates
with the client’s marketing department to establish goals and benchmarks for communications.
Identifies media priorities, goals and forecasts investments and potential ROI. Executes media plan to maximize exposure and
brand equity.
Managed $1.5M in media and PR campaigns every year and increased annual revenues 11% over last year by acquiring two new
clients.
Natalia Gioka
2015: VELTI S.A.
Page 2
SENIOR CLIENT SERVICE MANAGER
Directed and oversaw the prelaunch live phase of Mobile Marketing Campaigns for mobile operators and media channels
around the world. Evaluated daily progress by identifying areas of underperformance and collaborating across the
organization with technical, legal and accounting professionals.
Executed mobile marketing programs valued at over $1.5M.
Increased semi-annual revenue 12%. Leveraged digital media to support new loyalty programs and customer retention
marketing programs for the most popular bank in Central Europe. Increased the credit card usage by 4%.
2013 - 2015: ACTION DIRECT S.A.
C LI E NT S E RV I C E M A N AG E R
Recruited to lead communications strategies for an assigned portfolio of clients in the Automotive and Alcoholic Beverage industries.
Created communications strategies and conducted competitive analysis and media planning. Worked cross-functionally with media
agencies to ensure the alignment of ATL proposals with the client’s communications strategies and overall media campaigns.
Successfully acquired two new profitable customers and increased annual revenue by 23%.
Drove digital growth 28% by using digital and social media to contribute to brand development and PR strategies.
2011 – 2012: CARAT HORIZON
M E DI A M A N A G E R
Worked with key accounts including Vassilakis (Seat, Saab, Aegean, Hertz), Media Market, Luxottica (Ray-Ban, Vogue, Persol)
and Total lubricants to plan and execute media campaigns. Designed and implemented annual media plans after identifying
clients’ overall goals and budget requirements. Evaluated performance of campaigns and made adjustments to future
strategies.
Created media and sponsorship proposals after negotiating with a wide range of providers for various media outlets including
TV, Print, Radio, Outdoor and Digital.
Delivered digital growth across portfolio by 40% and leveraged social media to further support the launch of Ray-Ban
sunglasses.
2005 - 2010: U.M.
M E D I A M AN AG E R
Hand-picked to manage media planning and TV buying of ATL & BTL through development and
negotiations with providers in TV, Print, Radio, Outdoor and Digital media. Designed and executed
annual media plans to achieve clients’ marketing and communication goals.
Worked with professionals at local and international advertising agencies to oversee proposals
for clients’ communication strategies and implementation of advertising campaigns.
Managed high profile accounts such as Bacardi/Tradall (Bacardi Superior, Bacardi Breezer,
Dewar’s, Dewar’s Special, Southern Comfort, Finandia, Vodka) and MasterCard.
Early Career:
BGM OMD Media Director, Media Supervisor
Oversaw media planning & buying for Pepsico/ Fritolay, Bayer, Delonghi, Papapolitis, Sony, Gillette,
Duracell, OPAP, Imperial Tobacco, Trofeklect MasterFoods, Minerva and Pizza Hut.
“I have worked with Natalia, I her capacity as Media Supervisor at OMD Media
Direction. Natalia handled out account with high level professionalism, delivering
proposals on time and always in line with the brief she received. Natalia is quick and
reverted in a timely manner even in cases that last minute changes were required.”
E D UC AT I O N
THE AMERICAN COLLEGE
GREECE
DIPL OMA IN DIG ITAL
MARK ET ING
OF
PANTEI ON UN IV ERS ITY
BAC HEL OR’ S DEGR EES IN
COMMUNICATIONS
C E R T I F I C A TI O NS &
T R AI NI N G
CERT IF ICAT IO N IN R EMOTE
MANAGEMENT (2019/REMOTE HOW INC )
FUL L WOR KING PROF ICIEN CY IN
ENGLISH
CAMBRIDGE PROFICIENCY IN
ENGL ISH
GERMAN L AN GU AGE SPEAKER
MICR OSOFT OFF ICE SUIT E
(A DV A NC E D E XC EL )
RESEARCH
AND
M EDIA TOOL S
“WORKSHOP OF ADVERTISING
AND PUBLIC RELATIONS
