NADIR J. KABIR
-(310) 658 - 2368
20235 Keswick St., #306
Winnetka, CA 91306
GROWTH MARKETING MANAGER
Growth Marketing Manager combining an Analytical background with over 10 years experience in Digital Marketing.
Advanced knowledge in PPC, SEO & Social Media in the Google, Meta & Bing Ad platforms as a Digital Marketing Agency Head.
Further Expertise in Ecommerce, Web Analytics & Conversion Rate Optimization as a Google Analytics Certified Professional.
PROFESSIONAL CAREER EXPERIENCE
FOUNDER & HEAD OF MARKETING
08/2018 - Present
REM19 DIGITAL MARKETING
Managing multiple Meta & Google Ad Accounts with total spends ranging from $10K to $1+ million per month. Ran
accounts with digital marketing teams to generate an average 200% ROAS (Return on Ad Spend) on the frontend.
Ad Account 1 is Warner Brothers Pictures, a large Entertainment brand.
Monthly Ad Spend: $2,000,000.
Monthly Revenue Generated: $3,560,000.
ROAS: 178%
Ad Account 2 is Lotus Leggings, a large Ecommerce athleisure brand with a loyal Facebook following.
Monthly Ad Spend: $1,000,000.
Monthly Revenue Generated: $1,290,000.
ROAS: 130%
Ad Account 3 is Jamiak is an Ecommerce company focusing on specialty LED electronics.
Monthly Ad Spend: $50,000.
Monthly Revenue Generated: $75,000
ROAS: 150%
Ad Account 4 is Azure Products is an Ecommerce brand focusing on outdoor sporting goods.
Monthly Ad Spend: $10,000.
Monthly Revenue Generated: $13,000
ROAS: 130%
Ad Account 5 is Deal Digs is an Ecommerce brand focusing on novelty gifts and seasonal products.
Monthly Ad Spend: $10,000.
Monthly Revenue Generated: $16,000
ROAS: 160%
More accounts upon request.
Responsibilities:
For each of these accounts, I strategized with the Digital Marketing team on what type of creative to focus on, which target
markets to go after, and which hooks and ad copies to use in the marketing campaigns. Then was responsible for using data
analysis to produce favorable ROAS at corresponding monthly spends.
DIGITAL MARKETING INSTRUCTOR
3/2021 - Present
UNIVERSITY OF CALIFORNIA – IRVINE
Teaching the Digital Marketing course at University of California - Irvine. This is a comprehensive course covering all the
latest Digital Marketing strategies, tactics, and best practices.
Digital Marketing Curriculum:
1) Marketing Strategy
- Brand Strategy
- Brand Building
- Campaign Objectives
- Lead Generation
- Conversion Funnels
- Competitive Research
- Content Strategy
2) Digital Advertising & Automation
- Paid Search Advertising and Analytics
- Display Advertising and Analytics
- Paid Social Media Advertising and Analytics
- Retargeting and Audience Building
- Measurement and Optimization
- Customer Relationship Management
- Marketing Automation
3) Optimizing Campaigns & Websites
- WordPress
- Content Optimization
- Search Engine Optimization (SEO)
- Link Building and Backlinks
- Domain Authority
- Conversion Tracking
Winner of the Student Choice Award for Digital Marketing.
DIGITAL MARKETING CONSULTANT
07/2017 – 8/2018
IRECON MARKETING
Managed multiple Facebook & Instagram Ad Accounts with total spends of $1+ million per month. Ran accounts
with acquisition manager to generate an average 200% ROAS (Return on Ad Spend).
Ad Account 1 is 310 Nutrition, a large health and nutrition Ecommerce brand with a loyal social media following.
Monthly Ad Spend: $1,000,000.
Monthly Revenue Generated: $2,590,000.
ROAS: 259%
Ad Account 2 is Kashmere Kosmetics, an up-and-coming skincare brand with a celebrity endorser; Kim Zolciak.
Monthly Ad Spend: $100,000.
Monthly Revenue Generated: $166,000.
ROAS: 166%
Responsibilities:
For each of these accounts, I strategized with acquisition manager on offer, ad copy, targeting, and campaign structure. Then
executed on the Meta/Facebook campaigns to bring in favorable ROAS at the corresponding monthly spends.
DIGITAL MARKETING SPECIALIST
07/2016 – 07/2017
IDEAL LIVING MANAGEMENT
Developed & Managed Social Media Web Presence, including Facebook Ads & Managed In-House Email Marketing.
Managed and executed in-house product (Air Doctor) email campaign that resulted in $85,000 in revenue with very strong
performance metrics. Campaign average: 29% open rate, 4% click rate, 0% bounce rate.
Managed and executed in-house product (Envion) email campaign that resulted in additional $36,000 in revenue with very
strong performance metrics. Campaign average: 23% open rate, 3% click rate, 4% bounce rate.
Introduced scheduled targeted email marketing campaigns using Maropost resulting in increased open and conversion
rates over previous sporadic email blasts.
Developed and executed paid social media campaigns, which included Facebook ad campaigns with over 5% CTR and
decreased CPA of $100+ to below $40.
Tracked and analyzed paid ads and organic search data to optimize targeted social media campaigns, as well as assign
ROI-driven metrics to each campaign.
DIGITAL MARKETING SPECIALIST
02/2015-07/2016
HIGH DEMAND MARKETING
Managed $10K digital marketing project which included managing online advertising budget for website marketing
and optimizing landing pages for target sales conversions.
Developed & handled $10,000 online advertising campaign budget for company product marketing and social media
presence.
Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and
optimization.
Identified & Managed Partnerships with marketing team, multiple product vendors, and web development company to
market product under target $10,000 budget and within scheduled 6-month window.
SEM MARKETING & ANALYTICS SPECIALIST
07/2014-01/2015
PEARSON PUBLISHING INC.
Managed multiple PPC Accounts with total spends of $1+ million a year. Ran the Google Search, Re-marketing,
Bing, Facebook, LinkedIn, and Yahoo channels for each PPC account. Accounts are in the education industry, including
Adelphi University and Villanova University.
For Search Channels: Provided budget forecasts and competitive bid and keyword analysis for Google and Bing. Run
the accounts to leads, spend, and cost per lead (CPL) forecasts.
For Social Channels: Provided spend forecasts and target demographic analysis for Facebook, LinkedIn, and Yahoo.
Run the accounts to leads, spend, and cost per lead (CPL) forecasts.
Account Level: Run pacing reports and identified upside opportunities to acquire more leads at favorable CPLs.
Made sure overall accounts are running to pace to meet budget and future planning for strategic account growth.
SEM MARKETING & ANALYTICS SPECIALIST
02/2014-07/2014
WORLDMEDIA INTERACTIVE MARKETING
Managing multiple PPC marketing campaigns with budgets of $100K+ which includes planning for future
promotional campaigns and optimizing sales funnel to meet monthly revenue and sales targets. Accounts are in the travel
industry, including Aston Hotels, Air Canada, City of Toronto, and LATAM Airlines.
Managed multiple $100,000 online PPC campaign budgets for company product marketing, sales, and branding.
Provided Strategic Direction on future promotional campaigns using competition analysis and market seasonality.
Performed Sales Funnel Analysis to determine root cause of weaknesses in the client sales funnel.
EDUCATION
CORNELL UNIVERSITY
Masters of Engineering in Mechanical Engineering
Advanced Facebook Blueprint Certified
Advanced Google Adwords Certified
Google Analytics Certified
Microsoft Bing Ads Certified
GEORGIA INSTITUTE OF TECHNOLOGY
Bachelor of Science in Mechanical Engineering, with Honors
Georgia HOPE Scholar (Full Academic Scholarship)
SAT: 1430 / 1600 (~95th Percentile)
ITHACA, NY
MAY 2011
ATLANTA, GA
MAY 2010
TECHNICAL SKILLS
DIGITAL MARKETING: Google Adwords, Display Network, Analytics, Bing Ads, Meta/Facebook Ads, Email, SEO
ECOMMERCE: Shopify, Zipify Pages, Shogun Page Builder, ClickFunnels, LeadPages, WordPress
WEB AND GRAPHIC DESIGN: HTML, CSS, Adobe Photoshop, Adobe Illustrator, GIMP, Paint.net
PROGRAMMING: Java, JavaScript, C++, SQL, Visual Basic, Matlab, FORTRAN, Pascal, VB.Net
COMMUNICATION: Fluent in English, Spanish, Bengali, and Ad Copy Writing
PROOF OF DIGITAL MARKETING RESULTS AND ABILITY TO TEACH OTHERS
