Digital Marketing Specialist combining an Analytical background with 3+ years experience in Online Marketing and Sales.
Advanced knowledge in PPC & SEO in the Google, Facebook & Bing Ad platforms as a Google & Microsoft Certified Specialist.
Further Expertise in Website Analytics & Conversion Rate Optimization as a Google Analytics Certified Professional.
Sample Revenue Generating Projects:
Developed and Managed Social Media Web Presence, including Facebook Ads & Managed In-House Email Marketing
Initiatives.
Managed and executed in-house email campaign that resulted in $85,000 in revenue with very strong performance
metrics. Campaign average: 29% open rate and 4% click through rate.
Managed and executed second in-house email campaign that resulted in additional $36,000 in revenue with very
strong performance metrics. Campaign average: 23% open rate and 3% click through rate.
Developed and executed paid social media campaigns, which included Facebook ad campaigns with over 5% CTR
and decreased CPA of $100+ to below $40 to make campaign profitable.
Managed multiple PPC Accounts with total spends of $1+ million a year. Run the Google Search, Re-marketing, Bing,
Facebook, LinkedIn, and Yahoo channels for each PPC account.