Nadir Kabir

Envion and Air Doctor Email Campaign Learnings Learnings: 1) Reminder emails help a lot, as shown by the revenue spikes on the day of or on the day after each email reminder was sent. 2) Be careful not to overdo reminders as people may also become tired of the same email after a while and can hurt your response rate in the long term. Learnings: 1) Having good pre-sell emails seem to help a lot. As the revenue spiked greatly on the first promo email on Dec 31 st. We can test with doing a campaign without pre-sell and see the effect of orders and revenue. 2) Even after the promo ends, people still save email to buy later. This is shown the additional revenue generated after the promo was sent on Jan 3rd. Envion Individual Email Stats: Therapure: Column1 Date Sent To: Opens: Clicks: Bounces: Email 1 27-Dec- Email % Email 1 Reminder 27-Dec 29-Dec 100%-%-% 167 13% 4 Email 1R % Email 2 29-Dec 4-Jan 100%-%-% 643 0.01% 1398 Email 2 % Email 2 Reminder 4-Jan 8-Jan 100%-%-% 318 3.75% 1313 Email 2R % 8-Jan 100% 6.84% 1.04% 4.13% Email % Email 1 Reminder 27-Dec 29-Dec 100% 3493 49% 165 7.33% 20 6% 0 Email 1R % Email 2 29-Dec 4-Jan 100%-% 968 0.57% 124 0.00% 69 Email 2 % Email 2 Reminder 4-Jan 8-Jan 100%-% 303 3.03% 55 1.66% 58 Email 2R % 8-Jan 100% 9.01% 1.64% 1.70% Email % Email 1 Reminder 27-Dec 29-Dec 100% 1016 64% 91 9.13% 12 8% 0 Email 1R % Email 2 29-Dec 4-Jan 100%-% 444 1.18% 45 0.00% 30 Email 2 % Email 2 Reminder 4-Jan 8-Jan 100%-% 164 3.65% 21 2.38% 17 Email 2R % 8-Jan 100% 16.77% 2.15% 1.71% Allergy Pro 350: Column1 Date Sent To: Opens: Clicks: Bounces: Email 1 27-Dec- Allergy Pro 450: Column1 Date Sent To: Opens: Clicks: Bounces: Email 1 27-Dec- Envion Average Orders: Envion Average Orders-/19, 629 500 Orders 1/16, 617 400 1/9, 503 300 1/5, 399 200 100 12/29, 184 0 Date Air Doctor Orders: Air Doctor Orders 250 200 9-Jan, 227 3-Jan, 206 Orders 150 100 50 31-Dec, 66 0 28-Dec 29-Dec 30-Dec 31-Dec 1-Jan 2-Jan Date 3-Jan 4-Jan 5-Jan 6-Jan 7-Jan 8-Jan 9-Jan