MUZAMMIL AAMIR
- •-• www.linkedin.com/in/muzammilaamir/
Education
Institute of Business Administration (IBA)
Bachelors of Science – Economics & Mathematics. GPA 3.52
Karachi, Pakistan
2018
Nixor College
A Levels
Karachi, Pakistan
2014
Experience
ECOMSOUQ
Karachi, Pakistan
Team Lead
December 2023 – February 2025
Leading a team of 7 members, including media buyers, content strategists, and graphic designers.
Managing a $10,000 daily ad budget for brands across the US, Europe, and Pakistan.
Overseeing research and content development teams to create engaging social media content and
optimize Meta Ads.
Implementing strategic media planning and buying to achieve sales targets and brand growth.
Improving operational efficiency by optimizing workflow for graphic designers, ensuring timely project
completion.
Spearheading branding and social media management strategies to enhance brand presence and
engagement.
ECOMSOUQ
Karachi, Pakistan
Ads Team Lead
February 2022 – November 2023
Led a high-performance ads team, generating over 55,000+ purchases with 5+ ROAS on Meta Ads.
Managed multi-channel advertising, achieving 8,500+ purchases with 6+ ROAS on Google Ads and
1,500+ purchases with 6+ ROAS on TikTok.
Conducted in-depth market research and developed buyer personas to optimize ad targeting and
campaign effectiveness.
Developed and executed creative strategies to improve ad performance and conversion rates.
Led conversion rate optimization initiatives, increasing website efficiency and overall sales
performance.
CUSTOMIZE.PK
Karachi, Pakistan
Founder & Operations, Marketing & Finance Manager
November 2016 – January 2022
Managed all business operations, including marketing, order fulfillment, and financial management.
Built and scaled an e-commerce brand, generating 20,000+ profitable purchases through Meta Ads.
Developed a creative and content marketing strategy to drive organic growth and brand visibility.
Scaled the brand to 7-figure total revenue, leveraging performance marketing and strategic ad scaling.
DAB LEW TECH
Karachi, Pakistan
Founder & Marketing Strategist
November 2018 – September 2021
Led digital marketing efforts, focusing on Meta and Google Ads to drive brand growth.
Generated 90,000+ purchases with 8+ ROAS through performance marketing strategies.
Successfully scaled the business to 8-figure total revenue through strategic advertising and conversion
optimization.
Implemented data-driven marketing strategies to enhance customer acquisition and retention.
LEADERSHIP & ACHIEVEMENTS
Managed and mentored cross-functional teams, fostering a collaborative and results-oriented culture.
Scaled multiple brands from startup to multi-figure revenue through innovative marketing strategies.
Improved team efficiency by implementing structured workflows and data-driven decision-making
processes.
Led high-budget ad campaigns, consistently achieving high ROAS and exceeding sales targets.
CERTIFICATIONS
Google Data Analytics Professional Certificate (Google - Coursera)
Ultimate Google Ads Training 2021: Profit with Pay Per Click (Udemy)
Facebook Ads & Facebook Marketing Mastery 2024 (Coursenvy - Udemy)
Advertising with Meta (Coursera)
Data Analyst in Python (DataCamp)
KEY SKILLS
Leadership & Team Management
Strategic Planning & Execution
Performance Marketing (Meta, Google, TikTok Ads)
Data Analytics & Visualization
E-commerce Growth Strategies
