Muhammad Ali Shah

Muhammad Ali Shah Digital Marketing Lead | Web 3 & Web 2 | Strategic Leadership | Cross-Functional Team Management | Community Growth | Data-Driven Insights House 859, St. 22, E-11/4. Islamabad, Pakistan | PHONE: - | EMAIL:- Professional Summary Results-driven Digital Marketing Leader with 20 years of experience in Web 3 and Web 2 ecosystems. Proven success in driving strategic growth, content development, community building, and cross-platform marketing strategies. Expertise in blockchain marketing, datadriven strategies, SEO, and CRM management. Adept at leading cross-functional teams, optimizing digital performance, and enhancing brand identity and user engagement across multiple digital channels. Key Skills & Tools • Digital Strategy Development: Web 3 marketing, blockchain marketing, SEO, content marketing, cross-channel campaign management • Community Growth: User engagement, brand growth, influencer partnerships, building online communities • Data Analytics: Google Looker Studio, Google Tag Manager, Google Analytics, HubSpot, CRM systems • Content Creation & Optimization: Video production, copywriting, SEO content optimization, creative strategy • Platforms & Tools: LinkedIn, Twitter/X, YouTube, Discord, Telegram, Instagram, TikTok, HubSpot, Google Ads, SEM • Project Management: Asana, Notion, GitLab, Trello Professional Experience Social Media & PR Lead NuNet, Vilnius, Lithuania | AUG 2022 – Present • Spearheaded Web 3 marketing strategies across LinkedIn, X (Twitter), Discord, Telegram, and YouTube, leading to a 325% growth in followers. • Increased daily impressions from 3,200 to 7,000+ and boosted engagement rate from 4.5% to 11.66%, surpassing industry benchmarks. • Leveraged Google Analytics, Looker Studio, and Google Tag Manager to track campaign performance, optimizing ROI by 35%. • Managed cross-functional teams to develop data-driven marketing campaigns, ensuring alignment with product launches and community-driven initiatives. • Led influencer partnerships and community-building activities, growing NuNet’s audience and driving product adoption. Group Director – Marketing Square Nine International | Mar 2022 – Jul 2022 • Designed a digital marketing roadmap that incorporated both Web 2 and Web 3 marketing techniques, aligning the company with current digital trends. • Worked closely with Product and Sales teams to create integrated campaigns, leading to higher lead generation and client engagement. • Implemented SEO and Google Analytics strategies that increased organic traffic and improved lead conversion rates by 20%. • Managed multi-channel campaigns, increasing brand visibility through email, social media, and content marketing. Video Creator & Page Manager NAS Daily, Dubai | Mar 2020 – Feb 2022 • Produced engaging short-form video content tailored to Facebook, Instagram Reels, TikTok, and YouTube Shorts, focusing on organic engagement. • Collaborated with teams to develop creative strategies that matched platform-specific algorithms, significantly growing engagement. • Utilized data analytics to evaluate video performance and adjusted creative formats based on audience behavior. Head of Digital Media Planet Beyond | Oct 2016 – Jan 2020 • Led multi-platform campaigns for government, nonprofit, and enterprise clients, utilizing data-driven strategies to improve user engagement. • Developed VAS and digital content campaigns, aligned with client KPIs, driving higher customer satisfaction and retention. Head of VAS Marketing & Content Planet Beyond | Feb 2014 – Oct 2016 • Oversaw content development and telecom marketing campaigns, including multichannel promotions to enhance customer retention. Manager – Marketing Communication Earth Factor (Ibex Group) | Jun 2013 – Jan 2014 • Developed go-to-market strategies for VAS products, driving market visibility through product messaging and digital content. Education & Certifications • Business & Management Foundation – LIBT, Brunel University, UK -) • Engagement & Nurture Marketing Strategies – Northwestern University, Coursera (2016) • Intro to Food & Health – Stanford University, Coursera (2018) Hobbies • Cooking, Sports, Movies, Outdoor Activities