Muhammad Ali Shah

I’m a digital marketing and communications leader with 20 years of experience across Web2 and Web3 ecosystems, helping brands and communities tell impactful stories through data-driven campaigns, content strategy, and cross-platform engagement.

In my role as Social Media & PR Manager at NuNet, a decentralized computing platform built on Cardano, I led initiatives that grew our community by over 325%, doubled platform engagement, and boosted daily impressions to over 7,000. As part of our growth strategy, I collaborated with key voices and thought leaders in Web3 ecosystems to amplify reach and credibility within the community.

My career spans across Pakistan, the UAE, and Europe, with a foundation in telecom, Value Added Services, and digital media. I’ve led strategy and execution for influencer marketing, community building, short-form video content, PR, SEO, and performance analytics, while bridging the gap between centralized and decentralized audiences.

I believe that good marketing is good storytelling, and great storytelling earns trust. Whether it's engaging developer communities, educating users on tokenomics, or scaling global reach for decentralized products, I bring creativity, clarity, and structure to every campaign.

When I’m not building marketing funnels or writing content, you’ll find me watching football (lifelong Manchester United fan), experimenting in the kitchen, or mentoring emerging creatives and marketers.

Keywords: Web3 Marketing, Decentralized Compute, Community Building, Content Strategy, Influencer Marketing, KOL Campaigns, Google Analytics, Zealy, Tag Manager, Short-form Video, Digital PR, Data-Driven Marketing, Social Growth