Mr James Harrison

James Harrison​ linkedin.com/in/jamesharrison71 | jamesharrison.net Professional Summary Story-driven content leader and copywriter with a knack for turning complexity into clarity and compelling customers to care. With 20+ years’ experience — from SaaS scale-ups to healthcare giants and challenger brands — I specialise in work that drives action, not just attention. Whether it’s thought leadership, campaigns, technical docs or brand building, I combine human insight with a commercial edge. If it needs to land, resonate, and move someone, I’m all in. Core Competencies ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Content strategy, planning and multi-channel campaigns Technical storytelling: bringing complicated topics to vivid life SEO, keyword research and content optimisation for search visibility Gap/competitor/performance analysis for smarter content Collaboration with SMEs to uncover insights and epic stories Sector expertise: B2B, technology, SaaS, healthcare, consumer High-performance conversion copy and landing pages Editorial leadership, project management, customer journey mapping Professional Experience Kent Energy — Senior Content Writer April 2025 – August 2025 ●​ Lifted Kent’s long-form content up a level, producing brochures, blogs, webinars, and thought leadership for execs and technical audiences. ●​ Turned sprawling interviews and stakeholder notes into sharp, narrative-driven content, spotlighting what matters amidst the clutter. ●​ Introduced structure, focus and editorial rigour, shaped the brand story, and aligned content priorities with business needs. ●​ Collaborated with SMEs to make complex topics clear, actionable, and compelling. ●​ Gained valuable insights into aligning content with company values and stakeholder expectations; left for personal reasons to pursue work better suited to both. Intruder, London — Senior Content Writer August 2022 – May 2024 ●​ Led planning, writing, and optimisation of all digital content for this high-growth SaaS cybersecurity scale-up. ●​ Doubled monthly customer trials to 100; added £10,000+ MRR by combining smart content strategy, deep-dive SEO, and creative product comms. ●​ Delivered long-form thought leadership, technical guides, landing pages and social copy that turned technical detail into conversion gold. ●​ Worked hand-in-hand with marketing and product teams; transformed stakeholder input into messaging that landed with both technical and non-technical buyers. ●​ Improved organic search rankings and session volumes: content and docs that ranked, resonated, and reduced support burden. Westcon-Comstor, London — Senior Content Writer January 2018 – August 2022 ●​ Owned content marketing and creation across regions for this global B2B technology specialist, shaping strategy, storytelling and delivery across verticals. ●​ Led a brand repositioning project, boosting share of voice by 24% via stronger web performance and thought leadership. ●​ Produced high-impact technical collateral for global partners (Microsoft, Cisco, Dell, Palo Alto Networks and multiple SaaS/challenger vendors). ●​ Created messaging and content assets that accelerated lead generation, sales enablement and funnel progression. ●​ Championed SEO and content analytics, transforming site visibility and campaign ROI. ●​ Turned technical jargon into compelling stories: blogs, brochures, social campaigns, scripts, and more. JOi Mobile, Amsterdam — Senior Communications Manager August 2015 – December 2017 ●​ Directed content and communications strategy for the launch of two European telecoms services (mobile + broadband), reaching 40,000+ reps/customers in 18 countries. ●​ Managed end-to-end digital content, collateral, campaigns, and sales tools to drive both customer acquisition and loyalty. ●​ Built integrated comms with cross-functional teams and partners (Virgin Media, Vodafone, First Utility). ●​ Orchestrated multi-channel customer comms plans that reduced churn by 20% and onboarded 22,000 new customers in six months. ●​ Maintained unified brand voice and quality across languages, countries, and markets. Freelance Copywriter & Editor 2013 – 2017 Worked with a broad mix of pioneers, global brands and creative disruptors, delivering copy and content strategy that got noticed — and got results. Tech, Healthcare & B2B Highlights: ●​ Roche Diagnostics: Product marketing brochures and web content. Translated technical and clinical details into copy that closed the deal. ●​ GSK & AstraZeneca (w/ CoCreated): Website performance reviews, SEO & content gap analysis for product teams; sharpened digital impact where it matters. ●​ Thea Eyecare: Product and packaging copy, web explainers, and campaign; bridged the gap between clinical precision and consumer trust. ●​ medDigital: Launch messaging for a digital health consultancy’s brand and web presence, with a focus on clarity and compliance. ●​ JOi Mobile, Intruder, Scottish Enterprise: Digital journeys for SaaS, government and telecoms; targeting acquisition, retention, and customer value at every touchpoint. Consumer, Lifestyle & Public Sector: ●​ PowerPlay, Swatch, Sailor Jerry Rum, Ultramotor, Hotel du Vin, Malmaison, AVCP, Rainbow Trust, Sussex Enterprise: landing pages, email marketing, blogs, newsletters, scripts, PR, social, and branded content for clients who value an original voice and measurable results. ●​ Editorial leadership: Launched and edited magazines in hospitality, healthcare, lifestyle, membership organisations and business; grew engaged audiences and advertiser value; delivered on time and under budget. Editorial Highlights & Additional Experience ●​ Editor, Natural Pharmacy Business -): Launched and led the UK’s leading science-based B2B pharmacy magazine, overseeing editorial, budgets, and subscriber growth; channelled technical insight into content that earned trust and traction. ●​ Managing Editor, Medialab Creative Communications: Ran editorial portfolio for blue-chip hospitality, healthcare, and retail brands. Conceived, delivered, and grew titles like Le Magazine (Hotel du Vin), It’s Mal Life (Malmaison), and lifestyle/business/trade mags for diverse and discerning audiences. ●​ AI tutoring and prompt-engineering: Created clear, actionable learning modules and guides for emerging digital skills for Intruder and Kent Energy. Skills Copywriting | Editing | Content Strategy | Technical Writing | SEO | Editorial Leadership | Brand Storytelling | AI-Powered Research & Content Ideation | Content Marketing | Digital Marketing | Stakeholder Management | Editorial Project Management Testimonials "James is a very talented copywriter... reliable, quick to grasp complex processes, and delivers joined-up communications even to tough deadlines... I recommend James at the drop of a hat."​ — Simon Moss, JOi Telecom/ACN Europe Education & References Details available on request. References available on request.