Mr James Harrison

A senior content strategist and copywriter, I help brands turn complex, high‑stakes propositions into clear, human stories that convert. Over the last decade, I’ve led content and messaging for tech, fintech, gaming and health brands – from launching new products and campaigns to rebuilding entire sites, funnels and CRM journeys. My sweet spot is where sharp commercial thinking meets empathetic, plain‑English storytelling.

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I plan and execute content strategies across web, SEO, email and in‑product messaging, always with a clear performance goal: more qualified traffic, higher intent, better conversion. That can mean anything from redefining positioning and tone of voice, to rewriting a leaky sign‑up flow, to building SEO pillars and topic clusters that actually rank and bring in the right people. I’m comfortable taking ownership from brief to delivery – setting the strategy, writing the copy, working with design, product and compliance, and then optimising based on data rather than guesswork.

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A big part of my work is operating in regulated, emotionally sensitive spaces – from online casinos to health and end‑of‑life services, engineering and energy to SaaS and software – where every word has to balance compliance, clarity and compassion. I’m used to navigating multiple stakeholders, understanding risk, and still producing copy that feels warm, direct and very human. Colleagues tend to bring me in when they need someone who can “own the words”, ask the right questions, and push for a clearer, more compelling narrative.

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In practical terms, I can help you: define or sharpen your brand story; map and fix content journeys; write and optimise landing pages, email sequences and product flows; create lead magnets, guides and long‑form content that people actually want to read; and build content systems that scale instead of one‑off assets that gather dust. I’m easy to work with, direct in feedback, and genuinely interested in the problems your customers are trying to solve – because that’s where the best copy always starts.

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