Moyo Odeniyi

MOYO ODENIYI CONTACT--LinkedIn: https://www.linkedin.com/in/m oyo-o- PROFILE Results-driven Sales Leader with over 10 years’ experience in the medical device industry, speciliaising in sales strategy, team leadership, and commercial excellence. Proven track record in driving revenue growth, optimising sales performance, and leading high-performing teams across EMEA. Adept at strategic planning, CRM optimisation, and cross-functional collaboration to deliver measurable business impact. Passionate about patient-centric solutions and fostering a culture of high performance. Experience in field-based roles regularly travelling across EMEA to support commercial teams, KOLs and distributors. KEY SKILLS & COMPETENCIES Leadership & Strategy • • • • • • • Sales Leadership & Team Development- Building, Coaching and Motivating high-performing team. Revenue Growth & Sales Strategy- Designing and executing strategies to exceed targets. Key Account Management (KAM)- Driving new business opportunities and customer engagement. Revenue Operations & Deal Execution Support Distributor Performance Optimisation Sales Coaching, Performance Improvement & Adoption Strategy Stakeholder Engagement & Cross-Functional Collaboration. Commercial Excellence • • • • • • • • CRM & Sales Optimisation- Salesforce expert, improving adoption and pipeline visibility. Data-driven decision making & Sales Effectiveness Metrics CRM Admin Support Data Governance & Account Management CRM Training & Adoption Territory planning and Omnichannel initiatives. Account Realignment & Segmentation CRM Pricebook Management Operational Execution • • • SKILLS Business Performance Analysis Cross-Functional Collaboration (Medical, Marketing, IT) Sales Enablement & Training Programs WORK EXPERIENCE - Training & Coaching Development - Mentoring and Field Coaching - Sales Strategy & Product Launches - Stakeholder Management & Collaboration - Business Performance Analysis - Commercial Growth & Expansion - Data-Driven Decision Making - KOL Development - Cross-Functional Leadership - Salesforce CRM & Power BI Utilisation - Training Program Design - Onboarding and Deboarding - New Hire Training TOOLS & PRODUCT EXPERTISE • • • • • • • • • Salesforce CRM Power BI Siemens Poccelerator IBM Cognos Seismic and Lessonly LMS Veeva Capcut Canva Product Expertise: Abbott iSTAT, Abbott i-STAT Alinity, ARDx Afinion, Abbott Precision Pro, Abbott Freestyle Libre EDUCATION NOTTINGHAM TRENT UNIVERSITY JAN 2015- SEP 2016 MSc Biomedical Science UNIVERSITY OF HERTFORDSHIRE SEP 2010 – JUN 2014 BSc Biomedical Science RESEARCH EXPERIENCE OXFORD UNIVERSITY HOSPITAL Topic: Evaluation and Implementation of Horiba Microsemi CRP instrument for the analysis of Full Blood Count (FBC) and C-Reactive Protein (CRP) in Paediatric Clinical Decisions Unit (CDU) in triaging patients accordingly and improve turnaround time. ABBOTT POINT OF CARE OCT 2023- PRESENT Commercial Education and Excellence Manager EMEA KEY ACHIEVEMENTS: • Assessing and mentoring 35+ indirect report, partnering with HR to identify high-potential talent for career progression. • Supporting commercial operations as Salesforce & Commercial Operations Support, enhancing CRM data quality and launch readiness. • Optimise commercial operations to support sales growth, leading to 20% YoY increase in revenue • Develop and implement a sales enablement strategy, driving a 15% improvement in sales performance through data-driven coaching programs. • EMEA Distributor sales skills upskilling. • Leading product launch training that resulted in a 95% certification rate across sales teams in multiple markets. • Leading EMEA Distributor trainings to upskill team in alignment with APOC business strategy. • Leading performance reviews for 20+ account managers, identifying skill gaps implementing corrective plans that reduced turnover by 20%. • Field coaching with 15+ account managers within EMEA. • Increase Salesforce adoption by 25%, improving data accuracy and pipeline visibility across EMEA. DUTIES: • Indirect reporting of 35+ sales reps within EMEA • Collaborating with Sales, IT, and operations to implement salesforce effectiveness programs, ensuring sales teams maximise CRM capabilities. • Training and coaching solutions aligned with business objectives. • Independently designed and executed onboarding processes for new sales hires, integrating blended learning approaches and adult learning theory. • Lead leadership and commercial training initiative, ensuring seamless onboarding and continuous professional development for sales and marketing teams. • Partner with senior executives, commercial managers and HR leaders to identify key skill gaps and develop customised training plans. • Preparing sales team for product launches (TBI and hs-TnI) in collaboration with Medical and Marketing teams • Increase Salesforce adoption by 25%, enhancing data accuracy, forecasting accuracy and pipeline visibility across EMEA. • Design and facilitate interactive train-the-trainer programs, equipping internal facilitators with the skills to deliver impactful learning experiences. • Participating and implementing Sales Playbook execution across EMEA. • Design and implement high-impact learning programs for sales teams across EMEA, achieving a 95% certification rate and boosting sales performance by 15%. • Delivering training at global, national and regional sales meetings ensuring alignment with commercial goals. • Developing and implementing sales training content, including elearning modules, workshops, and role-playing exercises. • Supporting external customer and distributor training initiatives, contributing to increased customer satisfaction and loyalty. UNIVERSITY OF HERTFORSHIRE Topic: The effect of bacteriophage depolymerase on exopolysaccharides found in bacterial biofilms. ABBOTT COURSES • • • Leading with impact (No direct reports (2024) Leaders for Life Program (2020) Global Citizen Development Program (2021) REFERENCE Available on request ABBOTT POINT OF CARE Regional Account Manager JUN 2017- SEP 2023 KEY ACHIEVEMENTS: • Owned commercial outcomes for a $2MM territory, balancing pricing, forecasting, and cost controls to deliver 19% YoY profit growth through pricing strategies and cost controls. • Negotiated SLA agreements with 5+ NHS Trusts, securing over $500M in recurring revenue and reducing service delays by 30% • Developed and executed a commercial growth strategy for the UK west territory, introducing new service offiereings to include (i-STAT, Afinion and Emerald). • Transformed underperforming African distributor partnerships, increasing their revenue contribution by 40% in 12 months • Spearheaded cross-departmental standardisation of pricing across Wales and device deployment, improving adoption efficiency and creating a scalable model for NHS integration. DUTIES:. • Successfully managed a $2MM territory whilst maintaining continuous growth • Managed the pricing strategies, contract negotiations, and forecasting, ensuring alignment with financial targets. • Spearheaded Welsh Health Board Standardisation programs, unifying pricing and device deployment across departments to drive adoption. • Frequent travel (85%+) across UK West to support KOLs, customers within the NHS and private sectors. • through structured training and joint business planning. • Presented products to NHS and private customer groups, articulating value propositions tailored to different clinical pathways. • Organised user group meetings with the EMEA Marketing Director to boost I-STAT brand awareness and KOL engagement. • i-STAT usage in urgent care and private clinics. • Sold and implemented technical solutions, including installations, configurations, and service contracts, for NHS and community sectors. • Planned and executed international exhibitions, from booth design to KOL interactions, enhancing market presence. • Coached and mentored new account managers, conducting induction training and buddying schemes. • Developed voice-of-customer documentation and success stories to empower sales teams with competitive insights. • Managed KPIs/SLAs and provided weekly performance reports to leadership, driving accountability. • Acted as the technical liaison between customers and internal teams (Engineering, Manufacturing), resolving issues and improving product adoption. OXFORD UNIVERSITY HOSPITAL SEP 2014-MAY 2017 Biomedical Scientist DUTIES: • Assumed a leadership role by conducting extensive end-user training for clinicians and link-nurses. • • Developed training materials and troubleshooting guidelines for various Point of Care (POC) devices. • Attained in-depth knowledge of i-STAT blood analyser, ARDx Afinion for CRP and GHB analysis. • Championed the adoption of Abbott i-STAT in various clinical settings. • Mastered Abbott glucose meters, including Freestyle Precision Pro and Precision Xceed Pro. • Proficiently used Siemens POCcelerator and Abbott Precision Web for patient management and inventory. Performed routine testing, analysis on Abbott Architect analysers, Siemens Centaurs and Advias.